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STUDIES OF ATTITUDE AND ATTITUDE MEASUREMENT. PROGRESS REPORT.

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Title: STUDIES OF ATTITUDE AND ATTITUDE MEASUREMENT. PROGRESS REPORT.
Authors: COOK, STUART W., Colorado Univ., Boulder.
Peer Reviewed: N
Page Count: 114
Publication Date: 1966
Descriptors: Attitude Measures, Attitudes, Experiments, Measurement Techniques, Perception Tests, Research Projects, Responses, Task Performance, Test Construction
Abstract: A DIAGRAMATIC OVERVIEW IS PRESENTED OF A PROJECT WHOSE GOAL IS A SYSTEMATIC AND COMPREHENSIVE STUDY OF THE EFFECT OF AN ATTITUDE UPON A VARIETY OF RESPONSES. DEPENDING UPON THE OUTCOME OF THIS WORK, CERTAIN RESPONSES WILL BE CHOSEN AS INDICATORS OF ATTITUDE, AND WILL BE UTILIZED AS BASES FOR THE CONSTRUCTION OF ATTITUDE MEASURES. THE SET OF STANDARDIZED MEASURING INSTRUMENTS WILL PROVIDE A BASIS FOR INFERENCE ABOUT ATTITUDE. FOR THESE INSTRUMENTS, THE EFFECTS OF PROBABLE RESPONSE DETERMINANTS OTHER THAN ATTITUDE WILL BE MINIMIZED OR SYSTEMATICALLY CONTROLLED. THE RESPONSES BEING STUDIED AND THE MEASURES BEING DEVELOPED ARE CLASSIFIED IN TERMS OF THE EVIDENCE THEY PROVIDE AND THE INFERENCES DRAWN FROM RESPONSE TO ATTITUDE DIRECTION AND STRENGTH. A TOTAL OF 27 STUDIES ARE INCLUDED IN THE EIGHT CATEGORIES OF POTENTIAL MEASURES--(1) OVERT BEHAVIOR TOWARD THE ATTITUDINAL OBJECT, (2) INTERPRETATION OF, AND REACTIONS TO, INCOMPLETE OR AMBIGUOUS STIMULI, (3) ADEQUACY OF TASK PERFORMANCE, (4) JUDGMENTS OF ATTITUDINALLY RELEVANT MATERIALS AND PERSONS, (5) CHOICE OF CLASSIFICATORY PRINCIPLES, (6) INVOLUNTARY PHYSIOLOGICAL RESPONSES, AND (8) VERBAL SELF REPORTS. THE SAMPLE TYPE AND NUMBER, METHODOLOGY, DEVELOPMENT OF MATERIAL, DATA ANALYSES, AND RESULTS ARE PROVIDED FOR EACH STUDY. (PS)
Journal Code: RIEAUG1968
Entry Date: 1968
Accession Number: ED017010
Database: ERIC
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  Label: Title
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  Data: STUDIES OF ATTITUDE AND ATTITUDE MEASUREMENT. PROGRESS REPORT.
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  Data: <searchLink fieldCode="AR" term="%22COOK%2C+STUART+W%2E%22">COOK, STUART W.</searchLink><br /><searchLink fieldCode="AR" term="%22Colorado+Univ%2E%2C+Boulder%2E%22">Colorado Univ., Boulder.</searchLink>
– Name: PeerReviewed
  Label: Peer Reviewed
  Group: SrcInfo
  Data: N
– Name: Pages
  Label: Page Count
  Group: Src
  Data: 114
– Name: DatePubCY
  Label: Publication Date
  Group: Date
  Data: 1966
– Name: Subject
  Label: Descriptors
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Attitude+Measures%22">Attitude Measures</searchLink><br /><searchLink fieldCode="DE" term="%22Attitudes%22">Attitudes</searchLink><br /><searchLink fieldCode="DE" term="%22Experiments%22">Experiments</searchLink><br /><searchLink fieldCode="DE" term="%22Measurement+Techniques%22">Measurement Techniques</searchLink><br /><searchLink fieldCode="DE" term="%22Perception+Tests%22">Perception Tests</searchLink><br /><searchLink fieldCode="DE" term="%22Research+Projects%22">Research Projects</searchLink><br /><searchLink fieldCode="DE" term="%22Responses%22">Responses</searchLink><br /><searchLink fieldCode="DE" term="%22Task+Performance%22">Task Performance</searchLink><br /><searchLink fieldCode="DE" term="%22Test+Construction%22">Test Construction</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: A DIAGRAMATIC OVERVIEW IS PRESENTED OF A PROJECT WHOSE GOAL IS A SYSTEMATIC AND COMPREHENSIVE STUDY OF THE EFFECT OF AN ATTITUDE UPON A VARIETY OF RESPONSES. DEPENDING UPON THE OUTCOME OF THIS WORK, CERTAIN RESPONSES WILL BE CHOSEN AS INDICATORS OF ATTITUDE, AND WILL BE UTILIZED AS BASES FOR THE CONSTRUCTION OF ATTITUDE MEASURES. THE SET OF STANDARDIZED MEASURING INSTRUMENTS WILL PROVIDE A BASIS FOR INFERENCE ABOUT ATTITUDE. FOR THESE INSTRUMENTS, THE EFFECTS OF PROBABLE RESPONSE DETERMINANTS OTHER THAN ATTITUDE WILL BE MINIMIZED OR SYSTEMATICALLY CONTROLLED. THE RESPONSES BEING STUDIED AND THE MEASURES BEING DEVELOPED ARE CLASSIFIED IN TERMS OF THE EVIDENCE THEY PROVIDE AND THE INFERENCES DRAWN FROM RESPONSE TO ATTITUDE DIRECTION AND STRENGTH. A TOTAL OF 27 STUDIES ARE INCLUDED IN THE EIGHT CATEGORIES OF POTENTIAL MEASURES--(1) OVERT BEHAVIOR TOWARD THE ATTITUDINAL OBJECT, (2) INTERPRETATION OF, AND REACTIONS TO, INCOMPLETE OR AMBIGUOUS STIMULI, (3) ADEQUACY OF TASK PERFORMANCE, (4) JUDGMENTS OF ATTITUDINALLY RELEVANT MATERIALS AND PERSONS, (5) CHOICE OF CLASSIFICATORY PRINCIPLES, (6) INVOLUNTARY PHYSIOLOGICAL RESPONSES, AND (8) VERBAL SELF REPORTS. THE SAMPLE TYPE AND NUMBER, METHODOLOGY, DEVELOPMENT OF MATERIAL, DATA ANALYSES, AND RESULTS ARE PROVIDED FOR EACH STUDY. (PS)
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  Data: ED017010
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    PhysicalDescription:
      Pagination:
        PageCount: 114
    Subjects:
      – SubjectFull: Attitude Measures
        Type: general
      – SubjectFull: Attitudes
        Type: general
      – SubjectFull: Experiments
        Type: general
      – SubjectFull: Measurement Techniques
        Type: general
      – SubjectFull: Perception Tests
        Type: general
      – SubjectFull: Research Projects
        Type: general
      – SubjectFull: Responses
        Type: general
      – SubjectFull: Task Performance
        Type: general
      – SubjectFull: Test Construction
        Type: general
    Titles:
      – TitleFull: STUDIES OF ATTITUDE AND ATTITUDE MEASUREMENT. PROGRESS REPORT.
        Type: main
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            NameFull: Colorado Univ., Boulder.
      – PersonEntity:
          Name:
            NameFull: COOK, STUART W.
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          Dates:
            – D: 01
              M: 10
              Type: published
              Y: 1966
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