STUDIES OF ATTITUDE AND ATTITUDE MEASUREMENT. PROGRESS REPORT.
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| Title: | STUDIES OF ATTITUDE AND ATTITUDE MEASUREMENT. PROGRESS REPORT. |
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| Authors: | COOK, STUART W., Colorado Univ., Boulder. |
| Peer Reviewed: | N |
| Page Count: | 114 |
| Publication Date: | 1966 |
| Descriptors: | Attitude Measures, Attitudes, Experiments, Measurement Techniques, Perception Tests, Research Projects, Responses, Task Performance, Test Construction |
| Abstract: | A DIAGRAMATIC OVERVIEW IS PRESENTED OF A PROJECT WHOSE GOAL IS A SYSTEMATIC AND COMPREHENSIVE STUDY OF THE EFFECT OF AN ATTITUDE UPON A VARIETY OF RESPONSES. DEPENDING UPON THE OUTCOME OF THIS WORK, CERTAIN RESPONSES WILL BE CHOSEN AS INDICATORS OF ATTITUDE, AND WILL BE UTILIZED AS BASES FOR THE CONSTRUCTION OF ATTITUDE MEASURES. THE SET OF STANDARDIZED MEASURING INSTRUMENTS WILL PROVIDE A BASIS FOR INFERENCE ABOUT ATTITUDE. FOR THESE INSTRUMENTS, THE EFFECTS OF PROBABLE RESPONSE DETERMINANTS OTHER THAN ATTITUDE WILL BE MINIMIZED OR SYSTEMATICALLY CONTROLLED. THE RESPONSES BEING STUDIED AND THE MEASURES BEING DEVELOPED ARE CLASSIFIED IN TERMS OF THE EVIDENCE THEY PROVIDE AND THE INFERENCES DRAWN FROM RESPONSE TO ATTITUDE DIRECTION AND STRENGTH. A TOTAL OF 27 STUDIES ARE INCLUDED IN THE EIGHT CATEGORIES OF POTENTIAL MEASURES--(1) OVERT BEHAVIOR TOWARD THE ATTITUDINAL OBJECT, (2) INTERPRETATION OF, AND REACTIONS TO, INCOMPLETE OR AMBIGUOUS STIMULI, (3) ADEQUACY OF TASK PERFORMANCE, (4) JUDGMENTS OF ATTITUDINALLY RELEVANT MATERIALS AND PERSONS, (5) CHOICE OF CLASSIFICATORY PRINCIPLES, (6) INVOLUNTARY PHYSIOLOGICAL RESPONSES, AND (8) VERBAL SELF REPORTS. THE SAMPLE TYPE AND NUMBER, METHODOLOGY, DEVELOPMENT OF MATERIAL, DATA ANALYSES, AND RESULTS ARE PROVIDED FOR EACH STUDY. (PS) |
| Journal Code: | RIEAUG1968 |
| Entry Date: | 1968 |
| Accession Number: | ED017010 |
| Database: | ERIC |
| Abstract: | A DIAGRAMATIC OVERVIEW IS PRESENTED OF A PROJECT WHOSE GOAL IS A SYSTEMATIC AND COMPREHENSIVE STUDY OF THE EFFECT OF AN ATTITUDE UPON A VARIETY OF RESPONSES. DEPENDING UPON THE OUTCOME OF THIS WORK, CERTAIN RESPONSES WILL BE CHOSEN AS INDICATORS OF ATTITUDE, AND WILL BE UTILIZED AS BASES FOR THE CONSTRUCTION OF ATTITUDE MEASURES. THE SET OF STANDARDIZED MEASURING INSTRUMENTS WILL PROVIDE A BASIS FOR INFERENCE ABOUT ATTITUDE. FOR THESE INSTRUMENTS, THE EFFECTS OF PROBABLE RESPONSE DETERMINANTS OTHER THAN ATTITUDE WILL BE MINIMIZED OR SYSTEMATICALLY CONTROLLED. THE RESPONSES BEING STUDIED AND THE MEASURES BEING DEVELOPED ARE CLASSIFIED IN TERMS OF THE EVIDENCE THEY PROVIDE AND THE INFERENCES DRAWN FROM RESPONSE TO ATTITUDE DIRECTION AND STRENGTH. A TOTAL OF 27 STUDIES ARE INCLUDED IN THE EIGHT CATEGORIES OF POTENTIAL MEASURES--(1) OVERT BEHAVIOR TOWARD THE ATTITUDINAL OBJECT, (2) INTERPRETATION OF, AND REACTIONS TO, INCOMPLETE OR AMBIGUOUS STIMULI, (3) ADEQUACY OF TASK PERFORMANCE, (4) JUDGMENTS OF ATTITUDINALLY RELEVANT MATERIALS AND PERSONS, (5) CHOICE OF CLASSIFICATORY PRINCIPLES, (6) INVOLUNTARY PHYSIOLOGICAL RESPONSES, AND (8) VERBAL SELF REPORTS. THE SAMPLE TYPE AND NUMBER, METHODOLOGY, DEVELOPMENT OF MATERIAL, DATA ANALYSES, AND RESULTS ARE PROVIDED FOR EACH STUDY. (PS) |
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