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Some Problems in Using Diffusion Models for New Products.

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Title: Some Problems in Using Diffusion Models for New Products.
Authors: Bernhardt, Irwin, Mackenzie, Kenneth D., Waterloo Univ. (Ontario). Dept. of Management Sciences., Pennsylvania State Univ., University Park. Dept. of Economics.
Peer Reviewed: N
Page Count: 58
Publication Date: 1970
Sponsoring Agency: National Science Foundation, Washington, DC.
Report Number: WP-11
Descriptors: Adoption (Ideas), Diffusion, Economic Change, Innovation, Marketing, Mathematical Models, Merchandising, Theories
Abstract: This paper analyzes some of the problems of using diffusion models to formulate marketing strategies for new products. Though future work in this area appears justified, many unresolved problems limit its application. There is no theory for adoption and diffusion processes; such a theory is outlined in this paper. The present models are too restrictive and fail to include the variables that a marketing manager has at his disposal. Six models that remove some theoretical and methodological restrictions are presented. The marketing implications for the assumptions in the models are discussed, and estimation problems are considered. (Author)
Journal Code: RIEMAY1971
Entry Date: 1971
Accession Number: ED046078
Database: ERIC
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  – Url: https://eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED046078
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  Data: Some Problems in Using Diffusion Models for New Products.
– Name: Author
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  Data: <searchLink fieldCode="AR" term="%22Bernhardt%2C+Irwin%22">Bernhardt, Irwin</searchLink><br /><searchLink fieldCode="AR" term="%22Mackenzie%2C+Kenneth+D%2E%22">Mackenzie, Kenneth D.</searchLink><br /><searchLink fieldCode="AR" term="%22Waterloo+Univ%2E+%28Ontario%29%2E+Dept%2E+of+Management+Sciences%2E%22">Waterloo Univ. (Ontario). Dept. of Management Sciences.</searchLink><br /><searchLink fieldCode="AR" term="%22Pennsylvania+State+Univ%2E%2C+University+Park%2E+Dept%2E+of+Economics%2E%22">Pennsylvania State Univ., University Park. Dept. of Economics.</searchLink>
– Name: PeerReviewed
  Label: Peer Reviewed
  Group: SrcInfo
  Data: N
– Name: Pages
  Label: Page Count
  Group: Src
  Data: 58
– Name: DatePubCY
  Label: Publication Date
  Group: Date
  Data: 1970
– Name: SourceSuprt
  Label: Sponsoring Agency
  Group: SrcSuprt
  Data: National Science Foundation, Washington, DC.
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  Label: Report Number
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  Data: WP-11
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  Data: <searchLink fieldCode="DE" term="%22Adoption+%28Ideas%29%22">Adoption (Ideas)</searchLink><br /><searchLink fieldCode="DE" term="%22Diffusion%22">Diffusion</searchLink><br /><searchLink fieldCode="DE" term="%22Economic+Change%22">Economic Change</searchLink><br /><searchLink fieldCode="DE" term="%22Innovation%22">Innovation</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Mathematical+Models%22">Mathematical Models</searchLink><br /><searchLink fieldCode="DE" term="%22Merchandising%22">Merchandising</searchLink><br /><searchLink fieldCode="DE" term="%22Theories%22">Theories</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: This paper analyzes some of the problems of using diffusion models to formulate marketing strategies for new products. Though future work in this area appears justified, many unresolved problems limit its application. There is no theory for adoption and diffusion processes; such a theory is outlined in this paper. The present models are too restrictive and fail to include the variables that a marketing manager has at his disposal. Six models that remove some theoretical and methodological restrictions are presented. The marketing implications for the assumptions in the models are discussed, and estimation problems are considered. (Author)
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  Data: 1971
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  Data: ED046078
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=ED046078
RecordInfo BibRecord:
  BibEntity:
    PhysicalDescription:
      Pagination:
        PageCount: 58
    Subjects:
      – SubjectFull: Adoption (Ideas)
        Type: general
      – SubjectFull: Diffusion
        Type: general
      – SubjectFull: Economic Change
        Type: general
      – SubjectFull: Innovation
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Mathematical Models
        Type: general
      – SubjectFull: Merchandising
        Type: general
      – SubjectFull: Theories
        Type: general
    Titles:
      – TitleFull: Some Problems in Using Diffusion Models for New Products.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Waterloo Univ. (Ontario). Dept. of Management Sciences.
      – PersonEntity:
          Name:
            NameFull: Pennsylvania State Univ., University Park. Dept. of Economics.
      – PersonEntity:
          Name:
            NameFull: Bernhardt, Irwin
      – PersonEntity:
          Name:
            NameFull: Mackenzie, Kenneth D.
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 1970
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