Sexism Springs Eternal--in the Reader's Digest.
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| Title: | Sexism Springs Eternal--in the Reader's Digest. |
|---|---|
| Authors: | Zimbardo, Philip G., Meadow, Wendy |
| Peer Reviewed: | N |
| Page Count: | 12 |
| Publication Date: | 1974 |
| Document Type: | Speeches/Meeting Papers |
| Descriptors: | Females, Humor, Institutional Role, Literature Reviews, Longitudinal Studies, Periodicals, Sex Stereotypes, Social Psychology, Speeches |
| Abstract: | This document reports on an empirical investigation of anti-women humor appearing in the Reader's Digest over three decades, revealing the operation of an unconscious sexist ideology. A systematic analysis was made of 1,069 jokes appearing in two featured columns of the Reader's Digest for the two-year periods 1947-48, 1957-58, and 1967-68. Scoring rules guided categorizing of jokes into anti-women, anti-men and non-sex-related groupings. Results of the analysis were: (1) since the 1940's six times as many anti-women jokes appeared as did anti-male jokes; (2) in the period after WWII, more than a quarter of all the humor in these magazine columns was directed against women; (3) the percentage of sexist jokes has declined steadily over three decades; and (4) the portrait of the typical woman has not changed over the past 30 years according to the content of sexist jokes. In rank order of prevalence of traits, the female joke subject is: (1) stupid, incompetent or foolish; (2) domineering over men; (3) exploitive of men for money; (4) jealous and catty; (5) irresponsible with money; (6) gossipy and nagging; and (7) overly-anxious to catch a husband. (Author/PC) |
| Notes: | Paper presented at the Annual Convention of the Western Psychological Association (54th, San Francisco, California, April 25-28, 1974) |
| Journal Code: | RIESEP1975 |
| Entry Date: | 1975 |
| Accession Number: | ED105318 |
| Database: | ERIC |
| FullText | Text: Availability: 0 CustomLinks: – Url: https://eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED105318 Name: ERIC Full Text Category: fullText Text: Full Text from ERIC |
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| Header | DbId: eric DbLabel: ERIC An: ED105318 AccessLevel: 3 PubType: Conference PubTypeId: conference PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Sexism Springs Eternal--in the Reader's Digest. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Zimbardo%2C+Philip+G%2E%22">Zimbardo, Philip G.</searchLink><br /><searchLink fieldCode="AR" term="%22Meadow%2C+Wendy%22">Meadow, Wendy</searchLink> – Name: PeerReviewed Label: Peer Reviewed Group: SrcInfo Data: N – Name: Pages Label: Page Count Group: Src Data: 12 – Name: DatePubCY Label: Publication Date Group: Date Data: 1974 – Name: TypeDocument Label: Document Type Group: TypDoc Data: Speeches/Meeting Papers – Name: Subject Label: Descriptors Group: Su Data: <searchLink fieldCode="DE" term="%22Females%22">Females</searchLink><br /><searchLink fieldCode="DE" term="%22Humor%22">Humor</searchLink><br /><searchLink fieldCode="DE" term="%22Institutional+Role%22">Institutional Role</searchLink><br /><searchLink fieldCode="DE" term="%22Literature+Reviews%22">Literature Reviews</searchLink><br /><searchLink fieldCode="DE" term="%22Longitudinal+Studies%22">Longitudinal Studies</searchLink><br /><searchLink fieldCode="DE" term="%22Periodicals%22">Periodicals</searchLink><br /><searchLink fieldCode="DE" term="%22Sex+Stereotypes%22">Sex Stereotypes</searchLink><br /><searchLink fieldCode="DE" term="%22Social+Psychology%22">Social Psychology</searchLink><br /><searchLink fieldCode="DE" term="%22Speeches%22">Speeches</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: This document reports on an empirical investigation of anti-women humor appearing in the Reader's Digest over three decades, revealing the operation of an unconscious sexist ideology. A systematic analysis was made of 1,069 jokes appearing in two featured columns of the Reader's Digest for the two-year periods 1947-48, 1957-58, and 1967-68. Scoring rules guided categorizing of jokes into anti-women, anti-men and non-sex-related groupings. Results of the analysis were: (1) since the 1940's six times as many anti-women jokes appeared as did anti-male jokes; (2) in the period after WWII, more than a quarter of all the humor in these magazine columns was directed against women; (3) the percentage of sexist jokes has declined steadily over three decades; and (4) the portrait of the typical woman has not changed over the past 30 years according to the content of sexist jokes. In rank order of prevalence of traits, the female joke subject is: (1) stupid, incompetent or foolish; (2) domineering over men; (3) exploitive of men for money; (4) jealous and catty; (5) irresponsible with money; (6) gossipy and nagging; and (7) overly-anxious to catch a husband. (Author/PC) – Name: Note Label: Notes Group: Note Data: Paper presented at the Annual Convention of the Western Psychological Association (54th, San Francisco, California, April 25-28, 1974) – Name: CodeSource Label: Journal Code Group: SrcInfo Data: <searchLink fieldCode="JC" term="%22RIESEP1975%22">RIESEP1975</searchLink> – Name: DateEntry Label: Entry Date Group: Date Data: 1975 – Name: AN Label: Accession Number Group: ID Data: ED105318 |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=ED105318 |
| RecordInfo | BibRecord: BibEntity: PhysicalDescription: Pagination: PageCount: 12 Subjects: – SubjectFull: Females Type: general – SubjectFull: Humor Type: general – SubjectFull: Institutional Role Type: general – SubjectFull: Literature Reviews Type: general – SubjectFull: Longitudinal Studies Type: general – SubjectFull: Periodicals Type: general – SubjectFull: Sex Stereotypes Type: general – SubjectFull: Social Psychology Type: general – SubjectFull: Speeches Type: general Titles: – TitleFull: Sexism Springs Eternal--in the Reader's Digest. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Zimbardo, Philip G. – PersonEntity: Name: NameFull: Meadow, Wendy IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 04 Type: published Y: 1974 |
| ResultId | 1 |
