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Advertising Services Module. A Second-Level Option for Distribution and Marketing.

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Bibliographic Details
Title: Advertising Services Module. A Second-Level Option for Distribution and Marketing.
Authors: New York State Education Dept., Albany. Bureau of Occupational and Career Curriculum Development.
Peer Reviewed: N
Page Count: 48
Publication Date: 1976
Document Type: Guides - General
Descriptors: Adult Education, Advertising, Distributive Education, Instructional Materials, Learning Activities, Learning Modules, Marketing, Publicize, Secondary Education, Skill Development, Unit Plan
Abstract: Developed as a second level option to follow an introductory course in marketing and distribution, or as an advanced course in continuing education, this guide outlines principles and practices needed by persons who wish to enter the field of advertising services or for individuals who desire to upgrade their skills in this area. The content, built on a base of elementary understandings, is designed to permit the student to apply his or her knowledge and skills at each step of the educational process. The introductory section covers employment demands, instructional administrative considerations, facilities, student attributes, course format, teaching suggestions, and expected outcomes. The five units are titled Advertising--An Overview, Factors Influencing Creation of Advertisements, Advertising Media, The Campaign, and Advertising Layout and Copy. Each unit contains performance objectives and a content outline with corresponding suggested activities. A list of resources is also included. (HD)
Notes: For related documents see ED 086 899 and ED 110 597
Journal Code: RIEAUG1977
Entry Date: 1977
Accession Number: ED135945
Database: ERIC
FullText Text:
  Availability: 0
CustomLinks:
  – Url: https://eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED135945
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PubType: Electronic Resource
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  Data: Advertising Services Module. A Second-Level Option for Distribution and Marketing.
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  Data: <searchLink fieldCode="AR" term="%22New+York+State+Education+Dept%2E%2C+Albany%2E+Bureau+of+Occupational+and+Career+Curriculum+Development%2E%22">New York State Education Dept., Albany. Bureau of Occupational and Career Curriculum Development.</searchLink>
– Name: PeerReviewed
  Label: Peer Reviewed
  Group: SrcInfo
  Data: N
– Name: Pages
  Label: Page Count
  Group: Src
  Data: 48
– Name: DatePubCY
  Label: Publication Date
  Group: Date
  Data: 1976
– Name: TypeDocument
  Label: Document Type
  Group: TypDoc
  Data: Guides - General
– Name: Subject
  Label: Descriptors
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Adult+Education%22">Adult Education</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising%22">Advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Distributive+Education%22">Distributive Education</searchLink><br /><searchLink fieldCode="DE" term="%22Instructional+Materials%22">Instructional Materials</searchLink><br /><searchLink fieldCode="DE" term="%22Learning+Activities%22">Learning Activities</searchLink><br /><searchLink fieldCode="DE" term="%22Learning+Modules%22">Learning Modules</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Publicize%22">Publicize</searchLink><br /><searchLink fieldCode="DE" term="%22Secondary+Education%22">Secondary Education</searchLink><br /><searchLink fieldCode="DE" term="%22Skill+Development%22">Skill Development</searchLink><br /><searchLink fieldCode="DE" term="%22Unit+Plan%22">Unit Plan</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Developed as a second level option to follow an introductory course in marketing and distribution, or as an advanced course in continuing education, this guide outlines principles and practices needed by persons who wish to enter the field of advertising services or for individuals who desire to upgrade their skills in this area. The content, built on a base of elementary understandings, is designed to permit the student to apply his or her knowledge and skills at each step of the educational process. The introductory section covers employment demands, instructional administrative considerations, facilities, student attributes, course format, teaching suggestions, and expected outcomes. The five units are titled Advertising--An Overview, Factors Influencing Creation of Advertisements, Advertising Media, The Campaign, and Advertising Layout and Copy. Each unit contains performance objectives and a content outline with corresponding suggested activities. A list of resources is also included. (HD)
– Name: Note
  Label: Notes
  Group: Note
  Data: For related documents see ED 086 899 and ED 110 597
– Name: CodeSource
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  Data: <searchLink fieldCode="JC" term="%22RIEAUG1977%22">RIEAUG1977</searchLink>
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  Data: 1977
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  Data: ED135945
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      Pagination:
        PageCount: 48
    Subjects:
      – SubjectFull: Adult Education
        Type: general
      – SubjectFull: Advertising
        Type: general
      – SubjectFull: Distributive Education
        Type: general
      – SubjectFull: Instructional Materials
        Type: general
      – SubjectFull: Learning Activities
        Type: general
      – SubjectFull: Learning Modules
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Publicize
        Type: general
      – SubjectFull: Secondary Education
        Type: general
      – SubjectFull: Skill Development
        Type: general
      – SubjectFull: Unit Plan
        Type: general
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      – TitleFull: Advertising Services Module. A Second-Level Option for Distribution and Marketing.
        Type: main
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            NameFull: New York State Education Dept., Albany. Bureau of Occupational and Career Curriculum Development.
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 1976
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