Subscribers' Reaction to Redesign of the St. Cloud Daily Times [and] Understanding the Research Process. ANPA News Research Report No. 32.
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| Title: | Subscribers' Reaction to Redesign of the St. Cloud Daily Times [and] Understanding the Research Process. ANPA News Research Report No. 32. |
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| Language: | English |
| Authors: | Garcia, Mario R., American Newspaper Publishers Association, Washington, DC. |
| Peer Reviewed: | N |
| Page Count: | 13 |
| Publication Date: | 1981 |
| Document Type: | Reports - Research Reports - Descriptive Collected Works - Serials |
| Descriptors: | Case Studies, Design Preferences, Graphic Arts, Layout (Publications), Media Research, Newspapers, Publishing Industry, Research Methodology |
| Abstract: | The two sections of this report focus on recent research in the newspaper industry. The first section describes changes implemented in the design and layout of a Minnesota daily newspaper and the methodology and results of two surveys of readers' favorable reactions to the changes. The second section is designed to familiarize newspaper people with the basic steps in the research process and with some key concepts and terms used in that process. It uses a survey of editorial readership to provide sample data. (HTH) |
| Entry Date: | 1982 |
| Accession Number: | ED207076 |
| Database: | ERIC |
| Abstract: | The two sections of this report focus on recent research in the newspaper industry. The first section describes changes implemented in the design and layout of a Minnesota daily newspaper and the methodology and results of two surveys of readers' favorable reactions to the changes. The second section is designed to familiarize newspaper people with the basic steps in the research process and with some key concepts and terms used in that process. It uses a survey of editorial readership to provide sample data. (HTH) |
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