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Media Credibility and the Spiral of Silence.

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Title: Media Credibility and the Spiral of Silence.
Language: English
Authors: Lee, Hye-ryeon
Peer Reviewed: N
Page Count: 37
Publication Date: 1989
Document Type: Opinion Papers
Reports - Research
Speeches/Meeting Papers
Descriptors: Conflict Resolution, Credibility, Critical Thinking, Decision Making, Factor Analysis, Foreign Countries, Interpersonal Communication, Interviews, Mass Media Effects, Mass Media Role, Media Research, Public Opinion, Social Influences
Geographic Terms: South Korea
Abstract: The Spiral of Silence theory (Elisabeth Noelle-Neumann, l973) suggests that highly consonant media content has a strong impact upon individuals' perception of the opinion climate as well as upon their opinion expression. Noting that the theory lacks empirical investigation, a study took advantage of a controlled media system in Cheongju, South Korea to examine the theory. Personal interviews of a cross-sectional sample of 287 adults were conducted covering a wide range of topics: interpersonal communication and mass media use, opinions, perceptions of opinion distribution on two social issues, and various demographic questions. Findings suggest that the consonance of media content and the influence of the mass media upon public opinion may have a curvilinear relationship. That is, as the degree of perceived consonance of media content increases, the media influence upon an individual's perception increases to a certain degree; however, if the degree of consonance exceeds the limit and if individuals notice a high amount of consonance, the influence of mass media on perception may become minimal again. (Six tables of data are included, and 34 references are attached.) (NH)
Entry Date: 1989
Accession Number: ED308561
Database: ERIC
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  – Url: https://eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED308561
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PubType: Editorial & Opinion
PubTypeId: editorialOpinion
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  Label: Title
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  Data: Media Credibility and the Spiral of Silence.
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  Group: Lang
  Data: English
– Name: Author
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  Data: <searchLink fieldCode="AR" term="%22Lee%2C+Hye-ryeon%22">Lee, Hye-ryeon</searchLink>
– Name: PeerReviewed
  Label: Peer Reviewed
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  Data: N
– Name: Pages
  Label: Page Count
  Group: Src
  Data: 37
– Name: DatePubCY
  Label: Publication Date
  Group: Date
  Data: 1989
– Name: TypeDocument
  Label: Document Type
  Group: TypDoc
  Data: Opinion Papers<br />Reports - Research<br />Speeches/Meeting Papers
– Name: Subject
  Label: Descriptors
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Conflict+Resolution%22">Conflict Resolution</searchLink><br /><searchLink fieldCode="DE" term="%22Credibility%22">Credibility</searchLink><br /><searchLink fieldCode="DE" term="%22Critical+Thinking%22">Critical Thinking</searchLink><br /><searchLink fieldCode="DE" term="%22Decision+Making%22">Decision Making</searchLink><br /><searchLink fieldCode="DE" term="%22Factor+Analysis%22">Factor Analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Interpersonal+Communication%22">Interpersonal Communication</searchLink><br /><searchLink fieldCode="DE" term="%22Interviews%22">Interviews</searchLink><br /><searchLink fieldCode="DE" term="%22Mass+Media+Effects%22">Mass Media Effects</searchLink><br /><searchLink fieldCode="DE" term="%22Mass+Media+Role%22">Mass Media Role</searchLink><br /><searchLink fieldCode="DE" term="%22Media+Research%22">Media Research</searchLink><br /><searchLink fieldCode="DE" term="%22Public+Opinion%22">Public Opinion</searchLink><br /><searchLink fieldCode="DE" term="%22Social+Influences%22">Social Influences</searchLink>
– Name: Subject
  Label: Geographic Terms
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22South+Korea%22">South Korea</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: The Spiral of Silence theory (Elisabeth Noelle-Neumann, l973) suggests that highly consonant media content has a strong impact upon individuals' perception of the opinion climate as well as upon their opinion expression. Noting that the theory lacks empirical investigation, a study took advantage of a controlled media system in Cheongju, South Korea to examine the theory. Personal interviews of a cross-sectional sample of 287 adults were conducted covering a wide range of topics: interpersonal communication and mass media use, opinions, perceptions of opinion distribution on two social issues, and various demographic questions. Findings suggest that the consonance of media content and the influence of the mass media upon public opinion may have a curvilinear relationship. That is, as the degree of perceived consonance of media content increases, the media influence upon an individual's perception increases to a certain degree; however, if the degree of consonance exceeds the limit and if individuals notice a high amount of consonance, the influence of mass media on perception may become minimal again. (Six tables of data are included, and 34 references are attached.) (NH)
– Name: DateEntry
  Label: Entry Date
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  Data: 1989
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  Label: Accession Number
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  Data: ED308561
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=ED308561
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 37
    Subjects:
      – SubjectFull: Conflict Resolution
        Type: general
      – SubjectFull: Credibility
        Type: general
      – SubjectFull: Critical Thinking
        Type: general
      – SubjectFull: Decision Making
        Type: general
      – SubjectFull: Factor Analysis
        Type: general
      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Interpersonal Communication
        Type: general
      – SubjectFull: Interviews
        Type: general
      – SubjectFull: Mass Media Effects
        Type: general
      – SubjectFull: Mass Media Role
        Type: general
      – SubjectFull: Media Research
        Type: general
      – SubjectFull: Public Opinion
        Type: general
      – SubjectFull: Social Influences
        Type: general
      – SubjectFull: South Korea
        Type: general
    Titles:
      – TitleFull: Media Credibility and the Spiral of Silence.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Lee, Hye-ryeon
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      – BibEntity:
          Dates:
            – D: 01
              M: 08
              Type: published
              Y: 1989
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