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Marketing Education Computer Curriculum. Final Report.

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Bibliographic Details
Title: Marketing Education Computer Curriculum. Final Report.
Language: English
Authors: Pittsburgh Univ., PA. School of Education.
Peer Reviewed: N
Page Count: 60
Publication Date: 1988
Sponsoring Agency: Pennsylvania State Dept. of Education, Harrisburg. Bureau of Vocational and Adult Education.
Document Type: Reports - Descriptive
Tests/Questionnaires
Descriptors: Competency Based Education, Computer Managed Instruction, Computer Software Development, Computer Software Evaluation, Course Content, Curriculum Development, Educational Needs, Marketing, Menu Driven Software, Needs Assessment, Secondary Education
Geographic Terms: Pennsylvania
Abstract: A project developed computer software based upon Interstate Distributive Education Curriculum Consortium (IDECC) competency-based materials to produce a new curriculum management system for Pennsylvania secondary marketing education programs. During the project, an advisory committee composed of secondary marketing teachers, business people, and computer consultants was formed. The committee assisted in the construction of a survey instrument designed to assess the computer curriculum needs of the state's secondary marketing education teachers. The survey was mailed to the 134 teachers listed in the 1986 Pennsylvania Marketing Education Association Directory. Usable surveys were returned by 83 (63 percent) of the teachers. Data gathered in the survey supported the need for a marketing education computer curriculum management software program. The program was then developed using a menu-driven system consisting of student and competency databases. (Attachments to the report include a 17-item bibliography and 9 appendices: a list of IDECC competencies for the Pennsylvania Scope of Instruction in marketing, the survey form, correspondence, advisory committee members, advisory committee meeting agendas, memos, and a rating of 16 computer software programs.) (KC)
Entry Date: 1991
Accession Number: ED330846
Database: ERIC
FullText Text:
  Availability: 0
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  Data: Marketing Education Computer Curriculum. Final Report.
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  Data: English
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  Data: <searchLink fieldCode="AR" term="%22Pittsburgh+Univ%2E%2C+PA%2E+School+of+Education%2E%22">Pittsburgh Univ., PA. School of Education.</searchLink>
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  Data: N
– Name: Pages
  Label: Page Count
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  Data: 60
– Name: DatePubCY
  Label: Publication Date
  Group: Date
  Data: 1988
– Name: SourceSuprt
  Label: Sponsoring Agency
  Group: SrcSuprt
  Data: Pennsylvania State Dept. of Education, Harrisburg. Bureau of Vocational and Adult Education.
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  Data: Reports - Descriptive<br />Tests/Questionnaires
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  Data: <searchLink fieldCode="DE" term="%22Competency+Based+Education%22">Competency Based Education</searchLink><br /><searchLink fieldCode="DE" term="%22Computer+Managed+Instruction%22">Computer Managed Instruction</searchLink><br /><searchLink fieldCode="DE" term="%22Computer+Software+Development%22">Computer Software Development</searchLink><br /><searchLink fieldCode="DE" term="%22Computer+Software+Evaluation%22">Computer Software Evaluation</searchLink><br /><searchLink fieldCode="DE" term="%22Course+Content%22">Course Content</searchLink><br /><searchLink fieldCode="DE" term="%22Curriculum+Development%22">Curriculum Development</searchLink><br /><searchLink fieldCode="DE" term="%22Educational+Needs%22">Educational Needs</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Menu+Driven+Software%22">Menu Driven Software</searchLink><br /><searchLink fieldCode="DE" term="%22Needs+Assessment%22">Needs Assessment</searchLink><br /><searchLink fieldCode="DE" term="%22Secondary+Education%22">Secondary Education</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Pennsylvania%22">Pennsylvania</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: A project developed computer software based upon Interstate Distributive Education Curriculum Consortium (IDECC) competency-based materials to produce a new curriculum management system for Pennsylvania secondary marketing education programs. During the project, an advisory committee composed of secondary marketing teachers, business people, and computer consultants was formed. The committee assisted in the construction of a survey instrument designed to assess the computer curriculum needs of the state's secondary marketing education teachers. The survey was mailed to the 134 teachers listed in the 1986 Pennsylvania Marketing Education Association Directory. Usable surveys were returned by 83 (63 percent) of the teachers. Data gathered in the survey supported the need for a marketing education computer curriculum management software program. The program was then developed using a menu-driven system consisting of student and competency databases. (Attachments to the report include a 17-item bibliography and 9 appendices: a list of IDECC competencies for the Pennsylvania Scope of Instruction in marketing, the survey form, correspondence, advisory committee members, advisory committee meeting agendas, memos, and a rating of 16 computer software programs.) (KC)
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  Data: 1991
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  Data: ED330846
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    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 60
    Subjects:
      – SubjectFull: Competency Based Education
        Type: general
      – SubjectFull: Computer Managed Instruction
        Type: general
      – SubjectFull: Computer Software Development
        Type: general
      – SubjectFull: Computer Software Evaluation
        Type: general
      – SubjectFull: Course Content
        Type: general
      – SubjectFull: Curriculum Development
        Type: general
      – SubjectFull: Educational Needs
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Menu Driven Software
        Type: general
      – SubjectFull: Needs Assessment
        Type: general
      – SubjectFull: Secondary Education
        Type: general
      – SubjectFull: Pennsylvania
        Type: general
    Titles:
      – TitleFull: Marketing Education Computer Curriculum. Final Report.
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            NameFull: Pittsburgh Univ., PA. School of Education.
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              M: 06
              Type: published
              Y: 1988
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