Teaching Creativity for Right Brain and Left Brain Thinkers.

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Bibliographic Details
Title: Teaching Creativity for Right Brain and Left Brain Thinkers.
Language: English
Authors: Geske, Joel
Peer Reviewed: N
Page Count: 11
Publication Date: 1992
Document Type: Speeches/Meeting Papers
Guides - Classroom - Teacher
Descriptors: Advertising, Brain Hemisphere Functions, Class Activities, Creative Thinking, Creativity, Creativity Research, Higher Education, Undergraduate Students, Writing Exercises
Abstract: Right brain and left brain dominant people process information differently and need different techniques to learn how to become more creative. Various exercises can help students take advantage of both sides of their brains. Students must feel comfortable and unthreatened to reach maximal creativity, and a positive personal relationship with classmates and teacher should be fostered. Grading should be suspended for the first attempts, as students learn techniques and gain confidence. Students can be paired off, one blindfolded, and the other gently guiding the "blinded" student around to feel trees, cars, and other objects. Then students write about their experiences. Forced association exercises, in which students must write advertisements for a product by using something not usually associated with it, also are effective. For example, students were asked to write an ad for a dress shirt by using a gorilla in it, and numerous creative ads were elicited. Asking students to write mini-plots for ads (using selected characters, goals, obstacles and results from lists on the blackboard) is also a useful technique. Brainstorming techniques, such as asking students to come up with ideas for a restaurant serving nothing but fowl, should be taught, as should listing and guided imagery exercises. These and other exercises, all designed to help students explore different ways of developing ideas and visualizing creative approaches, prove useful in fostering creativity for both sides of the brain. (HB)
Entry Date: 1993
Accession Number: ED349600
Database: ERIC
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Items – Name: Title
  Label: Title
  Group: Ti
  Data: Teaching Creativity for Right Brain and Left Brain Thinkers.
– Name: Language
  Label: Language
  Group: Lang
  Data: English
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Geske%2C+Joel%22">Geske, Joel</searchLink>
– Name: PeerReviewed
  Label: Peer Reviewed
  Group: SrcInfo
  Data: N
– Name: Pages
  Label: Page Count
  Group: Src
  Data: 11
– Name: DatePubCY
  Label: Publication Date
  Group: Date
  Data: 1992
– Name: TypeDocument
  Label: Document Type
  Group: TypDoc
  Data: Speeches/Meeting Papers<br />Guides - Classroom - Teacher
– Name: Subject
  Label: Descriptors
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Advertising%22">Advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Brain+Hemisphere+Functions%22">Brain Hemisphere Functions</searchLink><br /><searchLink fieldCode="DE" term="%22Class+Activities%22">Class Activities</searchLink><br /><searchLink fieldCode="DE" term="%22Creative+Thinking%22">Creative Thinking</searchLink><br /><searchLink fieldCode="DE" term="%22Creativity%22">Creativity</searchLink><br /><searchLink fieldCode="DE" term="%22Creativity+Research%22">Creativity Research</searchLink><br /><searchLink fieldCode="DE" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="DE" term="%22Undergraduate+Students%22">Undergraduate Students</searchLink><br /><searchLink fieldCode="DE" term="%22Writing+Exercises%22">Writing Exercises</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Right brain and left brain dominant people process information differently and need different techniques to learn how to become more creative. Various exercises can help students take advantage of both sides of their brains. Students must feel comfortable and unthreatened to reach maximal creativity, and a positive personal relationship with classmates and teacher should be fostered. Grading should be suspended for the first attempts, as students learn techniques and gain confidence. Students can be paired off, one blindfolded, and the other gently guiding the "blinded" student around to feel trees, cars, and other objects. Then students write about their experiences. Forced association exercises, in which students must write advertisements for a product by using something not usually associated with it, also are effective. For example, students were asked to write an ad for a dress shirt by using a gorilla in it, and numerous creative ads were elicited. Asking students to write mini-plots for ads (using selected characters, goals, obstacles and results from lists on the blackboard) is also a useful technique. Brainstorming techniques, such as asking students to come up with ideas for a restaurant serving nothing but fowl, should be taught, as should listing and guided imagery exercises. These and other exercises, all designed to help students explore different ways of developing ideas and visualizing creative approaches, prove useful in fostering creativity for both sides of the brain. (HB)
– Name: DateEntry
  Label: Entry Date
  Group: Date
  Data: 1993
– Name: AN
  Label: Accession Number
  Group: ID
  Data: ED349600
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RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 11
    Subjects:
      – SubjectFull: Advertising
        Type: general
      – SubjectFull: Brain Hemisphere Functions
        Type: general
      – SubjectFull: Class Activities
        Type: general
      – SubjectFull: Creative Thinking
        Type: general
      – SubjectFull: Creativity
        Type: general
      – SubjectFull: Creativity Research
        Type: general
      – SubjectFull: Higher Education
        Type: general
      – SubjectFull: Undergraduate Students
        Type: general
      – SubjectFull: Writing Exercises
        Type: general
    Titles:
      – TitleFull: Teaching Creativity for Right Brain and Left Brain Thinkers.
        Type: main
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          Name:
            NameFull: Geske, Joel
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          Dates:
            – D: 01
              M: 08
              Type: published
              Y: 1992
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