Addressing Sensitive Subject Matter with Formative Research: Sex, Drugs, and Children's Television.

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Title: Addressing Sensitive Subject Matter with Formative Research: Sex, Drugs, and Children's Television.
Language: English
Authors: Sroka, Iris E., Children's Television Workshop, New York, NY.
Peer Reviewed: N
Page Count: 50
Publication Date: 1993
Document Type: Reports - Research
Speeches/Meeting Papers
Descriptors: Children, Childrens Television, Drug Education, Elementary Education, Elementary School Students, Formative Evaluation, Moral Issues, Production Techniques, Programing (Broadcast), Qualitative Research, Research Design, Research Methodology, Scientific and Technical Information, Sex Education, Social Problems, Surveys, Television Research, Values
Abstract: "3-2-1 CONTACT Extras" (Extras) are television specials produced by "3-2-1 CONTACT," a television series on science and technology for 8- to 12-year-olds. The production of each Extra is typically accompanied by an extensive program of formative research, designed to examine issues of comprehension and appeal, that helps guide development. Extras have explored timely topics, but two of the most recent dealt with particularly sensitive subject matter, sex and puberty, and drugs. These topics offered challenges above and beyond those typically presented in the context of production research. How the design of the formative research and the selection of methods in the development and production process met the challenges of each show is detailed. For both specials, qualitative techniques were heavily used to explore these sensitive and potentially provocative topics. For the show on drugs, the context needed to encourage and support openness and frankness so that children would feel comfortable sharing thoughts and experiences with drugs. For the show on sex and puberty, a similar concern required managing the research with clarity and discretion. For these reasons, research included surveys of parents to ensure that their comfort levels were also supported. Eleven tables summarize research development. (SLD)
Entry Date: 1993
Accession Number: ED357071
Database: ERIC
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  – Url: https://eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED357071
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  Data: Addressing Sensitive Subject Matter with Formative Research: Sex, Drugs, and Children's Television.
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  Data: <searchLink fieldCode="AR" term="%22Sroka%2C+Iris+E%2E%22">Sroka, Iris E.</searchLink><br /><searchLink fieldCode="AR" term="%22Children's+Television+Workshop%2C+New+York%2C+NY%2E%22">Children's Television Workshop, New York, NY.</searchLink>
– Name: PeerReviewed
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  Data: N
– Name: Pages
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  Data: 50
– Name: DatePubCY
  Label: Publication Date
  Group: Date
  Data: 1993
– Name: TypeDocument
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  Data: Reports - Research<br />Speeches/Meeting Papers
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  Label: Descriptors
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  Data: <searchLink fieldCode="DE" term="%22Children%22">Children</searchLink><br /><searchLink fieldCode="DE" term="%22Childrens+Television%22">Childrens Television</searchLink><br /><searchLink fieldCode="DE" term="%22Drug+Education%22">Drug Education</searchLink><br /><searchLink fieldCode="DE" term="%22Elementary+Education%22">Elementary Education</searchLink><br /><searchLink fieldCode="DE" term="%22Elementary+School+Students%22">Elementary School Students</searchLink><br /><searchLink fieldCode="DE" term="%22Formative+Evaluation%22">Formative Evaluation</searchLink><br /><searchLink fieldCode="DE" term="%22Moral+Issues%22">Moral Issues</searchLink><br /><searchLink fieldCode="DE" term="%22Production+Techniques%22">Production Techniques</searchLink><br /><searchLink fieldCode="DE" term="%22Programing+%28Broadcast%29%22">Programing (Broadcast)</searchLink><br /><searchLink fieldCode="DE" term="%22Qualitative+Research%22">Qualitative Research</searchLink><br /><searchLink fieldCode="DE" term="%22Research+Design%22">Research Design</searchLink><br /><searchLink fieldCode="DE" term="%22Research+Methodology%22">Research Methodology</searchLink><br /><searchLink fieldCode="DE" term="%22Scientific+and+Technical+Information%22">Scientific and Technical Information</searchLink><br /><searchLink fieldCode="DE" term="%22Sex+Education%22">Sex Education</searchLink><br /><searchLink fieldCode="DE" term="%22Social+Problems%22">Social Problems</searchLink><br /><searchLink fieldCode="DE" term="%22Surveys%22">Surveys</searchLink><br /><searchLink fieldCode="DE" term="%22Television+Research%22">Television Research</searchLink><br /><searchLink fieldCode="DE" term="%22Values%22">Values</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: "3-2-1 CONTACT Extras" (Extras) are television specials produced by "3-2-1 CONTACT," a television series on science and technology for 8- to 12-year-olds. The production of each Extra is typically accompanied by an extensive program of formative research, designed to examine issues of comprehension and appeal, that helps guide development. Extras have explored timely topics, but two of the most recent dealt with particularly sensitive subject matter, sex and puberty, and drugs. These topics offered challenges above and beyond those typically presented in the context of production research. How the design of the formative research and the selection of methods in the development and production process met the challenges of each show is detailed. For both specials, qualitative techniques were heavily used to explore these sensitive and potentially provocative topics. For the show on drugs, the context needed to encourage and support openness and frankness so that children would feel comfortable sharing thoughts and experiences with drugs. For the show on sex and puberty, a similar concern required managing the research with clarity and discretion. For these reasons, research included surveys of parents to ensure that their comfort levels were also supported. Eleven tables summarize research development. (SLD)
– Name: DateEntry
  Label: Entry Date
  Group: Date
  Data: 1993
– Name: AN
  Label: Accession Number
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  Data: ED357071
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RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 50
    Subjects:
      – SubjectFull: Children
        Type: general
      – SubjectFull: Childrens Television
        Type: general
      – SubjectFull: Drug Education
        Type: general
      – SubjectFull: Elementary Education
        Type: general
      – SubjectFull: Elementary School Students
        Type: general
      – SubjectFull: Formative Evaluation
        Type: general
      – SubjectFull: Moral Issues
        Type: general
      – SubjectFull: Production Techniques
        Type: general
      – SubjectFull: Programing (Broadcast)
        Type: general
      – SubjectFull: Qualitative Research
        Type: general
      – SubjectFull: Research Design
        Type: general
      – SubjectFull: Research Methodology
        Type: general
      – SubjectFull: Scientific and Technical Information
        Type: general
      – SubjectFull: Sex Education
        Type: general
      – SubjectFull: Social Problems
        Type: general
      – SubjectFull: Surveys
        Type: general
      – SubjectFull: Television Research
        Type: general
      – SubjectFull: Values
        Type: general
    Titles:
      – TitleFull: Addressing Sensitive Subject Matter with Formative Research: Sex, Drugs, and Children's Television.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Children's Television Workshop, New York, NY.
      – PersonEntity:
          Name:
            NameFull: Sroka, Iris E.
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          Dates:
            – D: 01
              M: 04
              Type: published
              Y: 1993
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