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Clear & Simple. Developing Effective Print Materials for Low-Literate Readers.

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Title: Clear & Simple. Developing Effective Print Materials for Low-Literate Readers.
Language: English
Authors: National Cancer Inst. (NIH), Bethesda, MD.
Peer Reviewed: N
Page Count: 65
Publication Date: 1994
Report Number: NIH-95-3594
Intended Audience: Practitioners
Document Type: Guides - Non-Classroom
Descriptors: Adult Basic Education, Audience Analysis, Basic Skills, Functional Reading, Health Education, High Interest Low Vocabulary Books, Instructional Materials, Literacy Education, Material Development, Reading Materials, Reading Skills
Geographic Terms: U.S.; Maryland
Abstract: This guide, developed through a workshop of communicators from diverse U.S. Department of Health and Human Services' agencies, outlines a process for developing publications for people with limited literacy skills. The process was derived from communications, health education, and literacy research and practice. The guide features both proven principles and a discussion of the real-life issues that persons developing low-literacy materials face, such as the constraints of time, budget, organizational pressures, and the government publications process. The guide includes five standard steps for developing low-literacy print materials: (1) define the target audience; (2) conduct target audience research; (3) develop a concept for the product; (4) develop content and visuals; and (5) pretest and revise draft materials. Examples throughout are drawn from health materials, especially cancer-prevention items. In addition, the guide lists 9 citations of sample print materials and 11 references. It also includes lists of 51 low-literacy publications and software and 27 organizational resources. (KC)
Journal Code: RIESEP1995
Entry Date: 1995
Accession Number: ED381691
Database: ERIC
FullText Text:
  Availability: 0
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  Data: Clear & Simple. Developing Effective Print Materials for Low-Literate Readers.
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  Data: <searchLink fieldCode="AR" term="%22National+Cancer+Inst%2E+%28NIH%29%2C+Bethesda%2C+MD%2E%22">National Cancer Inst. (NIH), Bethesda, MD.</searchLink>
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  Data: N
– Name: Pages
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  Data: 65
– Name: DatePubCY
  Label: Publication Date
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  Data: 1994
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  Label: Report Number
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  Data: NIH-95-3594
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  Data: Practitioners
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  Data: Guides - Non-Classroom
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  Data: <searchLink fieldCode="DE" term="%22Adult+Basic+Education%22">Adult Basic Education</searchLink><br /><searchLink fieldCode="DE" term="%22Audience+Analysis%22">Audience Analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Basic+Skills%22">Basic Skills</searchLink><br /><searchLink fieldCode="DE" term="%22Functional+Reading%22">Functional Reading</searchLink><br /><searchLink fieldCode="DE" term="%22Health+Education%22">Health Education</searchLink><br /><searchLink fieldCode="DE" term="%22High+Interest+Low+Vocabulary+Books%22">High Interest Low Vocabulary Books</searchLink><br /><searchLink fieldCode="DE" term="%22Instructional+Materials%22">Instructional Materials</searchLink><br /><searchLink fieldCode="DE" term="%22Literacy+Education%22">Literacy Education</searchLink><br /><searchLink fieldCode="DE" term="%22Material+Development%22">Material Development</searchLink><br /><searchLink fieldCode="DE" term="%22Reading+Materials%22">Reading Materials</searchLink><br /><searchLink fieldCode="DE" term="%22Reading+Skills%22">Reading Skills</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22U%2ES%2E%3B+Maryland%22">U.S.; Maryland</searchLink>
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  Label: Abstract
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  Data: This guide, developed through a workshop of communicators from diverse U.S. Department of Health and Human Services' agencies, outlines a process for developing publications for people with limited literacy skills. The process was derived from communications, health education, and literacy research and practice. The guide features both proven principles and a discussion of the real-life issues that persons developing low-literacy materials face, such as the constraints of time, budget, organizational pressures, and the government publications process. The guide includes five standard steps for developing low-literacy print materials: (1) define the target audience; (2) conduct target audience research; (3) develop a concept for the product; (4) develop content and visuals; and (5) pretest and revise draft materials. Examples throughout are drawn from health materials, especially cancer-prevention items. In addition, the guide lists 9 citations of sample print materials and 11 references. It also includes lists of 51 low-literacy publications and software and 27 organizational resources. (KC)
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  Data: 1995
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      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 65
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      – SubjectFull: Adult Basic Education
        Type: general
      – SubjectFull: Audience Analysis
        Type: general
      – SubjectFull: Basic Skills
        Type: general
      – SubjectFull: Functional Reading
        Type: general
      – SubjectFull: Health Education
        Type: general
      – SubjectFull: High Interest Low Vocabulary Books
        Type: general
      – SubjectFull: Instructional Materials
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      – SubjectFull: Literacy Education
        Type: general
      – SubjectFull: Material Development
        Type: general
      – SubjectFull: Reading Materials
        Type: general
      – SubjectFull: Reading Skills
        Type: general
      – SubjectFull: U.S.; Maryland
        Type: general
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      – TitleFull: Clear & Simple. Developing Effective Print Materials for Low-Literate Readers.
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            NameFull: National Cancer Inst. (NIH), Bethesda, MD.
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              M: 12
              Type: published
              Y: 1994
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