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Navigational Structure on the World Wide Web: Usability Concerns, User Preferences, and 'Browsing Behavior.'

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Title: Navigational Structure on the World Wide Web: Usability Concerns, User Preferences, and 'Browsing Behavior.'
Language: English
Authors: Frick, Theodore, Monson, John A., Xaver, Richard F., Kilic, Gulsen, Conley, Aaron T., Wamey, Beatrice
Peer Reviewed: N
Page Count: 8
Publication Date: 1999
Document Type: Reports - Research
Speeches/Meeting Papers
Descriptors: Comparative Analysis, Design Preferences, Higher Education, Hypermedia, Menu Driven Software, Navigation (Information Systems), Screen Design (Computers), User Needs (Information), Users (Information), World Wide Web
Abstract: There are several approaches a World Wide Web site designer considers in developing a menu structure. One consideration is the content of the menus (what choices are available to the user). Another consideration is the physical layout of the menu structure. The physical layout of a menu may be described as being one of at least three different types. The traditional hierarchical disappearing menu structure is used most often. Persistent menus, or menus which remain on the screen, often accomplished by the use of HTML tables or frames, is a second approach. A third approach is the use of graphic or textual maps that show the path taken to a particular document. The purpose of this study was to determine whether visitors who are just browsing can do so more effectively under one of the three menu schemas described above. The comparative inquiry of the three treatments used volunteer graduate and undergraduate subjects (n=44) from Indiana University Bloomington. There were no statistically significant differences among the three groups with respect to subjects' conceptual understanding of the structure of the Web site. (Contains 27 references.) (MES)
Entry Date: 2000
Accession Number: ED436140
Database: ERIC
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  Data: Navigational Structure on the World Wide Web: Usability Concerns, User Preferences, and 'Browsing Behavior.'
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  Data: <searchLink fieldCode="DE" term="%22Comparative+Analysis%22">Comparative Analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Design+Preferences%22">Design Preferences</searchLink><br /><searchLink fieldCode="DE" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="DE" term="%22Hypermedia%22">Hypermedia</searchLink><br /><searchLink fieldCode="DE" term="%22Menu+Driven+Software%22">Menu Driven Software</searchLink><br /><searchLink fieldCode="DE" term="%22Navigation+%28Information+Systems%29%22">Navigation (Information Systems)</searchLink><br /><searchLink fieldCode="DE" term="%22Screen+Design+%28Computers%29%22">Screen Design (Computers)</searchLink><br /><searchLink fieldCode="DE" term="%22User+Needs+%28Information%29%22">User Needs (Information)</searchLink><br /><searchLink fieldCode="DE" term="%22Users+%28Information%29%22">Users (Information)</searchLink><br /><searchLink fieldCode="DE" term="%22World+Wide+Web%22">World Wide Web</searchLink>
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  Data: There are several approaches a World Wide Web site designer considers in developing a menu structure. One consideration is the content of the menus (what choices are available to the user). Another consideration is the physical layout of the menu structure. The physical layout of a menu may be described as being one of at least three different types. The traditional hierarchical disappearing menu structure is used most often. Persistent menus, or menus which remain on the screen, often accomplished by the use of HTML tables or frames, is a second approach. A third approach is the use of graphic or textual maps that show the path taken to a particular document. The purpose of this study was to determine whether visitors who are just browsing can do so more effectively under one of the three menu schemas described above. The comparative inquiry of the three treatments used volunteer graduate and undergraduate subjects (n=44) from Indiana University Bloomington. There were no statistically significant differences among the three groups with respect to subjects' conceptual understanding of the structure of the Web site. (Contains 27 references.) (MES)
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      – SubjectFull: Design Preferences
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      – SubjectFull: Higher Education
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      – SubjectFull: Navigation (Information Systems)
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      – SubjectFull: User Needs (Information)
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      – SubjectFull: Users (Information)
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      – SubjectFull: World Wide Web
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      – TitleFull: Navigational Structure on the World Wide Web: Usability Concerns, User Preferences, and 'Browsing Behavior.'
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