View in EDS

What's Marketing Got To Do with It?

Saved in:
Bibliographic Details
Title: What's Marketing Got To Do with It?
Language: English
Authors: Roy, Loriene, Alonzo, Daniel
Peer Reviewed: N
Page Count: 9
Publication Date: 2003
Document Type: Reports - Evaluative
Descriptors: Advocacy, Librarians, Library Development, Library Funding, Library Role, Library Services, Marketing, Public Libraries, Publicity, Resource Allocation
Geographic Terms: U.S.; Texas
Abstract: This paper illustrates how both marketing and advocacy are crucial skills to keeping the public aware of the library's impact. If marketing is promoting an individual library to increase public use, advocacy is broadcasting the purpose of libraries and the role of the librarian to garner public support. The issue of image of must be confronted, a professional image that has been diminished by insufficient salaries and a stereotyped image that is maintained by popular culture. Libraries and librarians can position themselves through marketing, including developing a public library Web site and designing promotional materials or using ready-made materials available through sources such as the American Library Association's (ALA's) Public Information Office. Librarians can get help in marketing by participating in large-scale advocacy efforts such as ALA's Campaign for America's Libraries, known by its familiar "@ Your Library" trademark; state libraries, public libraries, and ALA chapters have created marketing slogans by customizing the "@ Your Library" logo. In addition to developing partnerships, the following tasks can be added to the "how-to list" for marketing libraries and librarians: share stories of successes; announce needs by sharing bad news along with the good; create a better online presence; see each day as an opportunity to not only tell the public what you do and who you are; and market libraries by marketing yourself. (AEF)
Journal Code: RIEJUL2004
Entry Date: 2004
Accession Number: ED482248
Database: ERIC
FullText Text:
  Availability: 0
CustomLinks:
  – Url: https://eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED482248
    Name: ERIC Full Text
    Category: fullText
    Text: Full Text from ERIC
Header DbId: eric
DbLabel: ERIC
An: ED482248
AccessLevel: 3
PubType: Report
PubTypeId: report
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: What's Marketing Got To Do with It?
– Name: Language
  Label: Language
  Group: Lang
  Data: English
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Roy%2C+Loriene%22">Roy, Loriene</searchLink><br /><searchLink fieldCode="AR" term="%22Alonzo%2C+Daniel%22">Alonzo, Daniel</searchLink>
– Name: PeerReviewed
  Label: Peer Reviewed
  Group: SrcInfo
  Data: N
– Name: Pages
  Label: Page Count
  Group: Src
  Data: 9
– Name: DatePubCY
  Label: Publication Date
  Group: Date
  Data: 2003
– Name: TypeDocument
  Label: Document Type
  Group: TypDoc
  Data: Reports - Evaluative
– Name: Subject
  Label: Descriptors
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Advocacy%22">Advocacy</searchLink><br /><searchLink fieldCode="DE" term="%22Librarians%22">Librarians</searchLink><br /><searchLink fieldCode="DE" term="%22Library+Development%22">Library Development</searchLink><br /><searchLink fieldCode="DE" term="%22Library+Funding%22">Library Funding</searchLink><br /><searchLink fieldCode="DE" term="%22Library+Role%22">Library Role</searchLink><br /><searchLink fieldCode="DE" term="%22Library+Services%22">Library Services</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Public+Libraries%22">Public Libraries</searchLink><br /><searchLink fieldCode="DE" term="%22Publicity%22">Publicity</searchLink><br /><searchLink fieldCode="DE" term="%22Resource+Allocation%22">Resource Allocation</searchLink>
– Name: Subject
  Label: Geographic Terms
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22U%2ES%2E%3B+Texas%22">U.S.; Texas</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: This paper illustrates how both marketing and advocacy are crucial skills to keeping the public aware of the library's impact. If marketing is promoting an individual library to increase public use, advocacy is broadcasting the purpose of libraries and the role of the librarian to garner public support. The issue of image of must be confronted, a professional image that has been diminished by insufficient salaries and a stereotyped image that is maintained by popular culture. Libraries and librarians can position themselves through marketing, including developing a public library Web site and designing promotional materials or using ready-made materials available through sources such as the American Library Association's (ALA's) Public Information Office. Librarians can get help in marketing by participating in large-scale advocacy efforts such as ALA's Campaign for America's Libraries, known by its familiar "@ Your Library" trademark; state libraries, public libraries, and ALA chapters have created marketing slogans by customizing the "@ Your Library" logo. In addition to developing partnerships, the following tasks can be added to the "how-to list" for marketing libraries and librarians: share stories of successes; announce needs by sharing bad news along with the good; create a better online presence; see each day as an opportunity to not only tell the public what you do and who you are; and market libraries by marketing yourself. (AEF)
– Name: CodeSource
  Label: Journal Code
  Group: SrcInfo
  Data: <searchLink fieldCode="JC" term="%22RIEJUL2004%22">RIEJUL2004</searchLink>
– Name: DateEntry
  Label: Entry Date
  Group: Date
  Data: 2004
– Name: AN
  Label: Accession Number
  Group: ID
  Data: ED482248
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=ED482248
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 9
    Subjects:
      – SubjectFull: Advocacy
        Type: general
      – SubjectFull: Librarians
        Type: general
      – SubjectFull: Library Development
        Type: general
      – SubjectFull: Library Funding
        Type: general
      – SubjectFull: Library Role
        Type: general
      – SubjectFull: Library Services
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Public Libraries
        Type: general
      – SubjectFull: Publicity
        Type: general
      – SubjectFull: Resource Allocation
        Type: general
      – SubjectFull: U.S.; Texas
        Type: general
    Titles:
      – TitleFull: What's Marketing Got To Do with It?
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Roy, Loriene
      – PersonEntity:
          Name:
            NameFull: Alonzo, Daniel
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2003
ResultId 1