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'Video for Participatory Communication': An Exploratory Study Conducted with Video SEWA Cooperative in Ahmedabad

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Title: 'Video for Participatory Communication': An Exploratory Study Conducted with Video SEWA Cooperative in Ahmedabad
Language: English
Authors: Capila, Anjali, Sachdev, Nilanksha
Source: Online Submission. 2010.
Peer Reviewed: N
Page Count: 21
Publication Date: 2010
Document Type: Reports - Research
Education Level: Adult Education
Descriptors: Foreign Countries, Video Technology, Communication (Thought Transfer), Program Effectiveness, Skill Development, Organizational Development, Content Analysis, Program Descriptions, Audience Analysis, Audience Awareness, Cooperatives, Community Involvement, Economic Development, Developing Nations, Film Production, Females, Case Studies, Interviews, Questionnaires, Training, Disadvantaged, Illiteracy
Geographic Terms: India
Abstract: Communication is an important input in development. The role of communication is socio-economic and cultural development at national and international levels. Development is considered an important component of progress. The progressive change is described as alterations in awareness, motivation and participation of the individuals. With the revolution in communication and the mandate to reach people in the whole development process as partners, Participatory communication assumed great significance. Participatory Communication begins with people who know most about their own livelihood systems. Participatory methods of communication involve bottom up approach, it involves the community, constructs tools for advocacy with the help of the members of the community with reference to the specific content, culture and language favorable for the community. The present study, Video for Participatory Communication: An Exploratory Study with Video SEWA (Ahmedabad) was conducted to find out the effectiveness of video as a tool for participatory communication. The study was conducted with the organization Video SEWA in Ahmedabad, Gujarat. The main objective of the study was to gage the effectiveness of video as a tool for participatory communication and its impact on skill development, awareness and empowerment. The timing of the study was four months. The process comprised of various stages, these were mainly focusing on aspects like: 1. Exploring the history and development of Video SEWA as an organization and a cooperative; 2. Analyzing the participatory videos created by the community members at Video SEWA, in terms of its content, audience involvement and awareness; 3. Recording the Journey of Video SEWA members and analyzing their growth in terms of life skills. (Contains 2 figures.)
Abstractor: As Provided
Number of References: 17
Entry Date: 2011
Accession Number: ED520300
Database: ERIC
FullText Text:
  Availability: 0
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  – Url: https://eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED520300
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  Data: 'Video for Participatory Communication': An Exploratory Study Conducted with Video SEWA Cooperative in Ahmedabad
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  Data: <searchLink fieldCode="AR" term="%22Capila%2C+Anjali%22">Capila, Anjali</searchLink><br /><searchLink fieldCode="AR" term="%22Sachdev%2C+Nilanksha%22">Sachdev, Nilanksha</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Online+Submission%22"><i>Online Submission</i></searchLink>. 2010.
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  Data: 21
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  Data: <searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Video+Technology%22">Video Technology</searchLink><br /><searchLink fieldCode="DE" term="%22Communication+%28Thought+Transfer%29%22">Communication (Thought Transfer)</searchLink><br /><searchLink fieldCode="DE" term="%22Program+Effectiveness%22">Program Effectiveness</searchLink><br /><searchLink fieldCode="DE" term="%22Skill+Development%22">Skill Development</searchLink><br /><searchLink fieldCode="DE" term="%22Organizational+Development%22">Organizational Development</searchLink><br /><searchLink fieldCode="DE" term="%22Content+Analysis%22">Content Analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Program+Descriptions%22">Program Descriptions</searchLink><br /><searchLink fieldCode="DE" term="%22Audience+Analysis%22">Audience Analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Audience+Awareness%22">Audience Awareness</searchLink><br /><searchLink fieldCode="DE" term="%22Cooperatives%22">Cooperatives</searchLink><br /><searchLink fieldCode="DE" term="%22Community+Involvement%22">Community Involvement</searchLink><br /><searchLink fieldCode="DE" term="%22Economic+Development%22">Economic Development</searchLink><br /><searchLink fieldCode="DE" term="%22Developing+Nations%22">Developing Nations</searchLink><br /><searchLink fieldCode="DE" term="%22Film+Production%22">Film Production</searchLink><br /><searchLink fieldCode="DE" term="%22Females%22">Females</searchLink><br /><searchLink fieldCode="DE" term="%22Case+Studies%22">Case Studies</searchLink><br /><searchLink fieldCode="DE" term="%22Interviews%22">Interviews</searchLink><br /><searchLink fieldCode="DE" term="%22Questionnaires%22">Questionnaires</searchLink><br /><searchLink fieldCode="DE" term="%22Training%22">Training</searchLink><br /><searchLink fieldCode="DE" term="%22Disadvantaged%22">Disadvantaged</searchLink><br /><searchLink fieldCode="DE" term="%22Illiteracy%22">Illiteracy</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22India%22">India</searchLink>
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  Label: Abstract
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  Data: Communication is an important input in development. The role of communication is socio-economic and cultural development at national and international levels. Development is considered an important component of progress. The progressive change is described as alterations in awareness, motivation and participation of the individuals. With the revolution in communication and the mandate to reach people in the whole development process as partners, Participatory communication assumed great significance. Participatory Communication begins with people who know most about their own livelihood systems. Participatory methods of communication involve bottom up approach, it involves the community, constructs tools for advocacy with the help of the members of the community with reference to the specific content, culture and language favorable for the community. The present study, Video for Participatory Communication: An Exploratory Study with Video SEWA (Ahmedabad) was conducted to find out the effectiveness of video as a tool for participatory communication. The study was conducted with the organization Video SEWA in Ahmedabad, Gujarat. The main objective of the study was to gage the effectiveness of video as a tool for participatory communication and its impact on skill development, awareness and empowerment. The timing of the study was four months. The process comprised of various stages, these were mainly focusing on aspects like: 1. Exploring the history and development of Video SEWA as an organization and a cooperative; 2. Analyzing the participatory videos created by the community members at Video SEWA, in terms of its content, audience involvement and awareness; 3. Recording the Journey of Video SEWA members and analyzing their growth in terms of life skills. (Contains 2 figures.)
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  Data: ED520300
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    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 21
    Subjects:
      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Video Technology
        Type: general
      – SubjectFull: Communication (Thought Transfer)
        Type: general
      – SubjectFull: Program Effectiveness
        Type: general
      – SubjectFull: Skill Development
        Type: general
      – SubjectFull: Organizational Development
        Type: general
      – SubjectFull: Content Analysis
        Type: general
      – SubjectFull: Program Descriptions
        Type: general
      – SubjectFull: Audience Analysis
        Type: general
      – SubjectFull: Audience Awareness
        Type: general
      – SubjectFull: Cooperatives
        Type: general
      – SubjectFull: Community Involvement
        Type: general
      – SubjectFull: Economic Development
        Type: general
      – SubjectFull: Developing Nations
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      – SubjectFull: Film Production
        Type: general
      – SubjectFull: Females
        Type: general
      – SubjectFull: Case Studies
        Type: general
      – SubjectFull: Interviews
        Type: general
      – SubjectFull: Questionnaires
        Type: general
      – SubjectFull: Training
        Type: general
      – SubjectFull: Disadvantaged
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      – SubjectFull: Illiteracy
        Type: general
      – SubjectFull: India
        Type: general
    Titles:
      – TitleFull: 'Video for Participatory Communication': An Exploratory Study Conducted with Video SEWA Cooperative in Ahmedabad
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            NameFull: Capila, Anjali
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            NameFull: Sachdev, Nilanksha
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              Type: published
              Y: 2010
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            – TitleFull: Online Submission
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