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Lifting up Attendance in Rural Districts: A Multi-Site Trial of a Personalized Messaging Campaign. EdWorkingPaper No. 25-1189

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Title: Lifting up Attendance in Rural Districts: A Multi-Site Trial of a Personalized Messaging Campaign. EdWorkingPaper No. 25-1189
Language: English
Authors: Elise Swanson, Sativa Thompson, Jennifer Ash, Hayley Didriksen, Thomas J. Kane, Douglas O. Staiger, Lisa Sanbonmatsu, Annenberg Institute for School Reform at Brown University
Source: Annenberg Institute for School Reform at Brown University. 2025.
Availability: Annenberg Institute for School Reform at Brown University. Brown University Box 1985, Providence, RI 02912. Tel: 401-863-7990; Fax: 401-863-1290; e-mail: annenberg@brown.edu; Web site: https://annenberg.brown.edu/
Peer Reviewed: N
Page Count: 54
Publication Date: 2025
Sponsoring Agency: Institute of Education Sciences (ED)
Contract Number: R305C190004
Document Type: Reports - Research
Education Level: Elementary Secondary Education
Descriptors: Rural Schools, Attendance, Intervention, Information Systems, School Districts, Barriers, COVID-19, Pandemics, Cost Effectiveness, Pilot Projects, Technology Integration, Electronic Mail, Telecommunications, Computer Mediated Communication, Parent School Relationship, Compliance (Psychology), Elementary Secondary Education, Learner Engagement, Parent Teacher Cooperation, Program Effectiveness
Geographic Terms: Ohio, New York
Abstract: Student absenteeism has remained high following the COVID-19 pandemic and districts need low-cost strategies to improve attendance. In 2020-21, the National Center for Rural Education Research Networks piloted a promising personalized messaging intervention in 8 rural districts in New York and Ohio. We worked with a student information system provider to replicate the intervention in a randomized trial in 47 districts in 16 states between 2022-23 and 2023-24. We find that the personalized messages reduced student absences by between 1.7 (p<0.05) and 4.5 percent (p<0.05) and cost, on average, $4.07 per student to implement. We report on implementation challenges and heterogeneous effects across student populations. Our findings have practical implications for implementing technology-based interventions in the rural context.
Abstractor: As Provided
IES Funded: Yes
Entry Date: 2025
Accession Number: ED673996
Database: ERIC
FullText Text:
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  Data: Student absenteeism has remained high following the COVID-19 pandemic and districts need low-cost strategies to improve attendance. In 2020-21, the National Center for Rural Education Research Networks piloted a promising personalized messaging intervention in 8 rural districts in New York and Ohio. We worked with a student information system provider to replicate the intervention in a randomized trial in 47 districts in 16 states between 2022-23 and 2023-24. We find that the personalized messages reduced student absences by between 1.7 (p&lt;0.05) and 4.5 percent (p&lt;0.05) and cost, on average, $4.07 per student to implement. We report on implementation challenges and heterogeneous effects across student populations. Our findings have practical implications for implementing technology-based interventions in the rural context.
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  Data: ED673996
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RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 54
    Subjects:
      – SubjectFull: Rural Schools
        Type: general
      – SubjectFull: Attendance
        Type: general
      – SubjectFull: Intervention
        Type: general
      – SubjectFull: Information Systems
        Type: general
      – SubjectFull: School Districts
        Type: general
      – SubjectFull: Barriers
        Type: general
      – SubjectFull: COVID-19
        Type: general
      – SubjectFull: Pandemics
        Type: general
      – SubjectFull: Cost Effectiveness
        Type: general
      – SubjectFull: Pilot Projects
        Type: general
      – SubjectFull: Technology Integration
        Type: general
      – SubjectFull: Electronic Mail
        Type: general
      – SubjectFull: Telecommunications
        Type: general
      – SubjectFull: Computer Mediated Communication
        Type: general
      – SubjectFull: Parent School Relationship
        Type: general
      – SubjectFull: Compliance (Psychology)
        Type: general
      – SubjectFull: Elementary Secondary Education
        Type: general
      – SubjectFull: Learner Engagement
        Type: general
      – SubjectFull: Parent Teacher Cooperation
        Type: general
      – SubjectFull: Program Effectiveness
        Type: general
      – SubjectFull: Ohio
        Type: general
      – SubjectFull: New York
        Type: general
    Titles:
      – TitleFull: Lifting up Attendance in Rural Districts: A Multi-Site Trial of a Personalized Messaging Campaign. EdWorkingPaper No. 25-1189
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