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Demand for Graduate Management Education

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Title: Demand for Graduate Management Education
Language: English
Authors: Andrew Walker, Katie Bao, Contributor, Quan Yuan, Contributor, Kari Nelson, Contributor, Ankit Nashine, Contributor, Kun Yuan, Contributor, Sabrina White, Contributor, Graduate Management Admission Council (GMAC)
Source: Graduate Management Admission Council. 2025.
Availability: Graduate Management Admission Council. 11921 Freedom Drive Suite 300, Reston, VA 20190. Tel: 866-505-6559; Tel: 703-668-9600; Fax: 703-668-9601; e-mail: customercare@gmac.com; Web site: http://www.gmac.com
Peer Reviewed: N
Page Count: 53
Publication Date: 2025
Intended Audience: Administrators
Document Type: Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Business Education, Educational Demand, Graduate Study, Foreign Students, Foreign Countries, Population Growth, Educational Trends, Educational Attainment, Bachelors Degrees, Masters Degrees, Masters Programs, Doctoral Programs, College Entrance Examinations, Business Schools, College Applicants, Student Financial Aid, Information Seeking
Geographic Terms: Canada, China, India, United Kingdom, United States, Africa, Asia, Latin America, Europe, Australia, Middle East, Pakistan, Indonesia, France, Germany, Russia, Japan
Assessment and Survey Identifiers: Graduate Management Admission Test
Abstract: Business schools are planning for the future--to meet new market demands from candidates, employers, and governments alike, and to contend with the broader trends in population, educational attainment, and policy changes that shape the overall demand for graduate management education (GME). Some higher education institutions are thinking about upcoming "enrollment cliffs" or "demographic cliffs" that result from smaller populations of young people coming of age and enrolling in their programs. Some are operating under the impacts of recession risk, financial crises, or persistent unemployment, and others must continue to fill seats in their classrooms as their governments try to curb the number of international students allowed to migrate to the country. Under all of these conditions, how can business schools make sense of what factors may shape the future demand for GME? Where are the most potential GME candidates, where do they want to study, and why? To answer these questions, this report aims to identify in which markets the demand for GME is largest and strongest. The authors start by identifying macro-level trends in population growth and educational attainment. After establishing the scale of the potential and addressable markets in key geographies, the authors look at the distinct patterns of how candidates move across stages of considering, testing for, and applying to business school programs. The report concludes with five country profiles, which: (1) examine the economic and policy environment for international students intending to study in the country; and (2) describe the characteristics, motivations, and goals of that country's citizens who are interested in pursuing GME. Throughout the report, the authors rely on the World Bank and U.S. Census Bureau as centralized and authoritative sources of population-level information--though this results in some limitations in the recency of available data. In addition, the authors only have information about graduate level or all higher education rather than graduate business school specifically. For GME-specific trends, the authors leverage GMAC's data about prospective students, testing behavior, and application trends. More information about the data sources and research approach is available in the methodology section. Ultimately, the authors hope the information contained in this report can help deans and program directors shape their portfolios by deepening their understanding of the pipeline of talent and refining their offerings to meet the needs of their future students. Further, the authors aim to aid marketing, recruitment, and admissions professionals with tactical information to sharpen their messaging and success metrics in the largest and growing markets for GME around the world. By combining an understanding of macro-level trends with micro-level preferences and behaviors, this report aims to offer a comprehensive look at the current and future demand for GME.
Abstractor: ERIC
Entry Date: 2025
Accession Number: ED675180
Database: ERIC
FullText Text:
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  Data: Demand for Graduate Management Education
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  Data: <searchLink fieldCode="AR" term="%22Andrew+Walker%22">Andrew Walker</searchLink><br /><searchLink fieldCode="AR" term="%22Katie+Bao%2C+Contributor%22">Katie Bao, Contributor</searchLink><br /><searchLink fieldCode="AR" term="%22Quan+Yuan%2C+Contributor%22">Quan Yuan, Contributor</searchLink><br /><searchLink fieldCode="AR" term="%22Kari+Nelson%2C+Contributor%22">Kari Nelson, Contributor</searchLink><br /><searchLink fieldCode="AR" term="%22Ankit+Nashine%2C+Contributor%22">Ankit Nashine, Contributor</searchLink><br /><searchLink fieldCode="AR" term="%22Kun+Yuan%2C+Contributor%22">Kun Yuan, Contributor</searchLink><br /><searchLink fieldCode="AR" term="%22Sabrina+White%2C+Contributor%22">Sabrina White, Contributor</searchLink><br /><searchLink fieldCode="AR" term="%22Graduate+Management+Admission+Council+%28GMAC%29%22">Graduate Management Admission Council (GMAC)</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Graduate+Management+Admission+Council%22"><i>Graduate Management Admission Council</i></searchLink>. 2025.
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  Data: Graduate Management Admission Council. 11921 Freedom Drive Suite 300, Reston, VA 20190. Tel: 866-505-6559; Tel: 703-668-9600; Fax: 703-668-9601; e-mail: customercare@gmac.com; Web site: http://www.gmac.com
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  Data: <searchLink fieldCode="DE" term="%22Business+Education%22">Business Education</searchLink><br /><searchLink fieldCode="DE" term="%22Educational+Demand%22">Educational Demand</searchLink><br /><searchLink fieldCode="DE" term="%22Graduate+Study%22">Graduate Study</searchLink><br /><searchLink fieldCode="DE" term="%22Foreign+Students%22">Foreign Students</searchLink><br /><searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Population+Growth%22">Population Growth</searchLink><br /><searchLink fieldCode="DE" term="%22Educational+Trends%22">Educational Trends</searchLink><br /><searchLink fieldCode="DE" term="%22Educational+Attainment%22">Educational Attainment</searchLink><br /><searchLink fieldCode="DE" term="%22Bachelors+Degrees%22">Bachelors Degrees</searchLink><br /><searchLink fieldCode="DE" term="%22Masters+Degrees%22">Masters Degrees</searchLink><br /><searchLink fieldCode="DE" term="%22Masters+Programs%22">Masters Programs</searchLink><br /><searchLink fieldCode="DE" term="%22Doctoral+Programs%22">Doctoral Programs</searchLink><br /><searchLink fieldCode="DE" term="%22College+Entrance+Examinations%22">College Entrance Examinations</searchLink><br /><searchLink fieldCode="DE" term="%22Business+Schools%22">Business Schools</searchLink><br /><searchLink fieldCode="DE" term="%22College+Applicants%22">College Applicants</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Financial+Aid%22">Student Financial Aid</searchLink><br /><searchLink fieldCode="DE" term="%22Information+Seeking%22">Information Seeking</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Canada%22">Canada</searchLink><br /><searchLink fieldCode="DE" term="%22China%22">China</searchLink><br /><searchLink fieldCode="DE" term="%22India%22">India</searchLink><br /><searchLink fieldCode="DE" term="%22United+Kingdom%22">United Kingdom</searchLink><br /><searchLink fieldCode="DE" term="%22United+States%22">United States</searchLink><br /><searchLink fieldCode="DE" term="%22Africa%22">Africa</searchLink><br /><searchLink fieldCode="DE" term="%22Asia%22">Asia</searchLink><br /><searchLink fieldCode="DE" term="%22Latin+America%22">Latin America</searchLink><br /><searchLink fieldCode="DE" term="%22Europe%22">Europe</searchLink><br /><searchLink fieldCode="DE" term="%22Australia%22">Australia</searchLink><br /><searchLink fieldCode="DE" term="%22Middle+East%22">Middle East</searchLink><br /><searchLink fieldCode="DE" term="%22Pakistan%22">Pakistan</searchLink><br /><searchLink fieldCode="DE" term="%22Indonesia%22">Indonesia</searchLink><br /><searchLink fieldCode="DE" term="%22France%22">France</searchLink><br /><searchLink fieldCode="DE" term="%22Germany%22">Germany</searchLink><br /><searchLink fieldCode="DE" term="%22Russia%22">Russia</searchLink><br /><searchLink fieldCode="DE" term="%22Japan%22">Japan</searchLink>
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  Label: Assessment and Survey Identifiers
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  Data: <searchLink fieldCode="SU" term="%22Graduate+Management+Admission+Test%22">Graduate Management Admission Test</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: Business schools are planning for the future--to meet new market demands from candidates, employers, and governments alike, and to contend with the broader trends in population, educational attainment, and policy changes that shape the overall demand for graduate management education (GME). Some higher education institutions are thinking about upcoming "enrollment cliffs" or "demographic cliffs" that result from smaller populations of young people coming of age and enrolling in their programs. Some are operating under the impacts of recession risk, financial crises, or persistent unemployment, and others must continue to fill seats in their classrooms as their governments try to curb the number of international students allowed to migrate to the country. Under all of these conditions, how can business schools make sense of what factors may shape the future demand for GME? Where are the most potential GME candidates, where do they want to study, and why? To answer these questions, this report aims to identify in which markets the demand for GME is largest and strongest. The authors start by identifying macro-level trends in population growth and educational attainment. After establishing the scale of the potential and addressable markets in key geographies, the authors look at the distinct patterns of how candidates move across stages of considering, testing for, and applying to business school programs. The report concludes with five country profiles, which: (1) examine the economic and policy environment for international students intending to study in the country; and (2) describe the characteristics, motivations, and goals of that country's citizens who are interested in pursuing GME. Throughout the report, the authors rely on the World Bank and U.S. Census Bureau as centralized and authoritative sources of population-level information--though this results in some limitations in the recency of available data. In addition, the authors only have information about graduate level or all higher education rather than graduate business school specifically. For GME-specific trends, the authors leverage GMAC's data about prospective students, testing behavior, and application trends. More information about the data sources and research approach is available in the methodology section. Ultimately, the authors hope the information contained in this report can help deans and program directors shape their portfolios by deepening their understanding of the pipeline of talent and refining their offerings to meet the needs of their future students. Further, the authors aim to aid marketing, recruitment, and admissions professionals with tactical information to sharpen their messaging and success metrics in the largest and growing markets for GME around the world. By combining an understanding of macro-level trends with micro-level preferences and behaviors, this report aims to offer a comprehensive look at the current and future demand for GME.
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  Data: ED675180
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    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 53
    Subjects:
      – SubjectFull: Business Education
        Type: general
      – SubjectFull: Educational Demand
        Type: general
      – SubjectFull: Graduate Study
        Type: general
      – SubjectFull: Foreign Students
        Type: general
      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Population Growth
        Type: general
      – SubjectFull: Educational Trends
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      – SubjectFull: Educational Attainment
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      – SubjectFull: Bachelors Degrees
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      – SubjectFull: Masters Degrees
        Type: general
      – SubjectFull: Masters Programs
        Type: general
      – SubjectFull: Doctoral Programs
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      – SubjectFull: College Entrance Examinations
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      – SubjectFull: Business Schools
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      – SubjectFull: College Applicants
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      – SubjectFull: Student Financial Aid
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      – SubjectFull: Information Seeking
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      – SubjectFull: Canada
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      – SubjectFull: China
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      – SubjectFull: India
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      – SubjectFull: United Kingdom
        Type: general
      – SubjectFull: United States
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      – SubjectFull: Africa
        Type: general
      – SubjectFull: Asia
        Type: general
      – SubjectFull: Latin America
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      – SubjectFull: Europe
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      – SubjectFull: Australia
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      – SubjectFull: Middle East
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      – SubjectFull: Indonesia
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      – SubjectFull: Germany
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      – SubjectFull: Russia
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      – SubjectFull: Japan
        Type: general
      – SubjectFull: Graduate Management Admission Test
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      – TitleFull: Demand for Graduate Management Education
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