Understanding the Part-Time Program Candidate. Research Brief
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| Title: | Understanding the Part-Time Program Candidate. Research Brief |
|---|---|
| Language: | English |
| Authors: | Sabeen Sheikh, Graduate Management Admission Council (GMAC) |
| Source: | Graduate Management Admission Council. 2024. |
| Availability: | Graduate Management Admission Council. 11921 Freedom Drive Suite 300, Reston, VA 20190. Tel: 866-505-6559; Tel: 703-668-9600; Fax: 703-668-9601; e-mail: customercare@gmac.com; Web site: http://www.gmac.com |
| Peer Reviewed: | N |
| Page Count: | 16 |
| Publication Date: | 2024 |
| Document Type: | Reports - Research Numerical/Quantitative Data |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Part Time Students, Business Schools, Graduate Students, Business Education, Gender Differences, Age Differences, Foreign Countries, Masters Programs, Electronic Learning, Blended Learning, In Person Learning, Evening Programs, College Curriculum, Student Motivation, Barriers, Occupational Aspiration |
| Geographic Terms: | Africa, Canada, Asia, Europe, Latin America, Middle East, United States |
| Abstract: | This research brief aims to guide graduate business schools on engaging prospective part-time students effectively. Part-time candidates have unique needs and preferences, such as flexible schedules or out-sized interest in online and hybrid learning. Understanding these preferences enables GME programs to design tailored solutions, enhancing applications, student satisfaction, and retention. Clear insights into part-time students' motivations and challenges help craft targeted programs, marketing efforts, and recruitment campaigns. These findings will assist in strategically communicating how programs can meet the unique expectations of this cohort. |
| Abstractor: | As Provided |
| Entry Date: | 2025 |
| Accession Number: | ED675190 |
| Database: | ERIC |
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