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Profiles of the Pipeline: Global Graduate Management Education Segmentation Study. Market Intelligence

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Title: Profiles of the Pipeline: Global Graduate Management Education Segmentation Study. Market Intelligence
Language: English
Authors: Andrew Walker, Contributor, Tina Ganguly, Contributor, Sabrina White, Contributor, Kun Yuan, Contributor, Graduate Management Admission Council (GMAC), Hanover Research (HR)
Source: Graduate Management Admission Council. 2024.
Availability: Graduate Management Admission Council. 11921 Freedom Drive Suite 300, Reston, VA 20190. Tel: 866-505-6559; Tel: 703-668-9600; Fax: 703-668-9601; e-mail: customercare@gmac.com; Web site: http://www.gmac.com
Peer Reviewed: N
Page Count: 21
Publication Date: 2024
Document Type: Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Business Education, Student Motivation, Occupational Aspiration, Student Attitudes, Barriers, Academic Aspiration, Graduate Study, Student Characteristics, Foreign Countries, Student Interests, Young Adults
Geographic Terms: Indonesia, Nigeria, Italy, South Africa, Philippines, Peru, India, Egypt, United States, South Korea, United Kingdom, China, Australia, Turkey, Brazil, France, Vietnam, Poland, Canada
Abstract: As business schools seek to differentiate their programs and candidates contend with competing opportunities, greater personalization and more authentic connection can help both groups break through the noise. With a greater understanding of the motivations, attitudes, and aspirations of different candidates, graduate management education (GME) programs will be better informed about who exactly is in the candidate pipeline. This study identified the variation in prospective students' core qualities and considerations by conducting a survey of 10,000 prospective GME students aged 17-35 who were open to business education in any form. The survey drew on insights gained from an initial round of qualitative research conducted across seven countries to shape the development of the questionnaire. A cluster analysis was then conducted to group observations into classes that are similar within the set, and dissimilar from observations outside the set. Ultimately, the analysis revealed eight well-defined, mutually exclusive segments of candidates with some degree of interest in GME.
Abstractor: ERIC
Entry Date: 2025
Accession Number: ED675201
Database: ERIC
FullText Text:
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  Data: Profiles of the Pipeline: Global Graduate Management Education Segmentation Study. Market Intelligence
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  Data: <searchLink fieldCode="AR" term="%22Andrew+Walker%2C+Contributor%22">Andrew Walker, Contributor</searchLink><br /><searchLink fieldCode="AR" term="%22Tina+Ganguly%2C+Contributor%22">Tina Ganguly, Contributor</searchLink><br /><searchLink fieldCode="AR" term="%22Sabrina+White%2C+Contributor%22">Sabrina White, Contributor</searchLink><br /><searchLink fieldCode="AR" term="%22Kun+Yuan%2C+Contributor%22">Kun Yuan, Contributor</searchLink><br /><searchLink fieldCode="AR" term="%22Graduate+Management+Admission+Council+%28GMAC%29%22">Graduate Management Admission Council (GMAC)</searchLink><br /><searchLink fieldCode="AR" term="%22Hanover+Research+%28HR%29%22">Hanover Research (HR)</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Graduate+Management+Admission+Council%22"><i>Graduate Management Admission Council</i></searchLink>. 2024.
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  Data: Graduate Management Admission Council. 11921 Freedom Drive Suite 300, Reston, VA 20190. Tel: 866-505-6559; Tel: 703-668-9600; Fax: 703-668-9601; e-mail: customercare@gmac.com; Web site: http://www.gmac.com
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  Data: 21
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  Data: 2024
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  Data: <searchLink fieldCode="EL" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="EL" term="%22Postsecondary+Education%22">Postsecondary Education</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Business+Education%22">Business Education</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Motivation%22">Student Motivation</searchLink><br /><searchLink fieldCode="DE" term="%22Occupational+Aspiration%22">Occupational Aspiration</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Attitudes%22">Student Attitudes</searchLink><br /><searchLink fieldCode="DE" term="%22Barriers%22">Barriers</searchLink><br /><searchLink fieldCode="DE" term="%22Academic+Aspiration%22">Academic Aspiration</searchLink><br /><searchLink fieldCode="DE" term="%22Graduate+Study%22">Graduate Study</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Characteristics%22">Student Characteristics</searchLink><br /><searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Interests%22">Student Interests</searchLink><br /><searchLink fieldCode="DE" term="%22Young+Adults%22">Young Adults</searchLink>
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  Label: Geographic Terms
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  Data: <searchLink fieldCode="DE" term="%22Indonesia%22">Indonesia</searchLink><br /><searchLink fieldCode="DE" term="%22Nigeria%22">Nigeria</searchLink><br /><searchLink fieldCode="DE" term="%22Italy%22">Italy</searchLink><br /><searchLink fieldCode="DE" term="%22South+Africa%22">South Africa</searchLink><br /><searchLink fieldCode="DE" term="%22Philippines%22">Philippines</searchLink><br /><searchLink fieldCode="DE" term="%22Peru%22">Peru</searchLink><br /><searchLink fieldCode="DE" term="%22India%22">India</searchLink><br /><searchLink fieldCode="DE" term="%22Egypt%22">Egypt</searchLink><br /><searchLink fieldCode="DE" term="%22United+States%22">United States</searchLink><br /><searchLink fieldCode="DE" term="%22South+Korea%22">South Korea</searchLink><br /><searchLink fieldCode="DE" term="%22United+Kingdom%22">United Kingdom</searchLink><br /><searchLink fieldCode="DE" term="%22China%22">China</searchLink><br /><searchLink fieldCode="DE" term="%22Australia%22">Australia</searchLink><br /><searchLink fieldCode="DE" term="%22Turkey%22">Turkey</searchLink><br /><searchLink fieldCode="DE" term="%22Brazil%22">Brazil</searchLink><br /><searchLink fieldCode="DE" term="%22France%22">France</searchLink><br /><searchLink fieldCode="DE" term="%22Vietnam%22">Vietnam</searchLink><br /><searchLink fieldCode="DE" term="%22Poland%22">Poland</searchLink><br /><searchLink fieldCode="DE" term="%22Canada%22">Canada</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: As business schools seek to differentiate their programs and candidates contend with competing opportunities, greater personalization and more authentic connection can help both groups break through the noise. With a greater understanding of the motivations, attitudes, and aspirations of different candidates, graduate management education (GME) programs will be better informed about who exactly is in the candidate pipeline. This study identified the variation in prospective students' core qualities and considerations by conducting a survey of 10,000 prospective GME students aged 17-35 who were open to business education in any form. The survey drew on insights gained from an initial round of qualitative research conducted across seven countries to shape the development of the questionnaire. A cluster analysis was then conducted to group observations into classes that are similar within the set, and dissimilar from observations outside the set. Ultimately, the analysis revealed eight well-defined, mutually exclusive segments of candidates with some degree of interest in GME.
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  Data: ERIC
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  Data: 2025
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  Group: ID
  Data: ED675201
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=ED675201
RecordInfo BibRecord:
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    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 21
    Subjects:
      – SubjectFull: Business Education
        Type: general
      – SubjectFull: Student Motivation
        Type: general
      – SubjectFull: Occupational Aspiration
        Type: general
      – SubjectFull: Student Attitudes
        Type: general
      – SubjectFull: Barriers
        Type: general
      – SubjectFull: Academic Aspiration
        Type: general
      – SubjectFull: Graduate Study
        Type: general
      – SubjectFull: Student Characteristics
        Type: general
      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Student Interests
        Type: general
      – SubjectFull: Young Adults
        Type: general
      – SubjectFull: Indonesia
        Type: general
      – SubjectFull: Nigeria
        Type: general
      – SubjectFull: Italy
        Type: general
      – SubjectFull: South Africa
        Type: general
      – SubjectFull: Philippines
        Type: general
      – SubjectFull: Peru
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      – SubjectFull: India
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      – SubjectFull: Egypt
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      – SubjectFull: United States
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      – SubjectFull: South Korea
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      – SubjectFull: United Kingdom
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      – SubjectFull: China
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      – SubjectFull: Australia
        Type: general
      – SubjectFull: Turkey
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      – SubjectFull: Brazil
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      – SubjectFull: France
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      – SubjectFull: Vietnam
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      – SubjectFull: Poland
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      – SubjectFull: Canada
        Type: general
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      – TitleFull: Profiles of the Pipeline: Global Graduate Management Education Segmentation Study. Market Intelligence
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            NameFull: Graduate Management Admission Council (GMAC)
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            NameFull: Hanover Research (HR)
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            NameFull: Andrew Walker, Contributor
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            NameFull: Tina Ganguly, Contributor
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            NameFull: Sabrina White, Contributor
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            – D: 01
              M: 01
              Type: published
              Y: 2024
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