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2025 National Alumni Survey: Insights from More than 50,000 Alumni on Giving Preferences and Connection

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Title: 2025 National Alumni Survey: Insights from More than 50,000 Alumni on Giving Preferences and Connection
Language: English
Authors: Howard Heevner, Sarah Kleeberger, Ruffalo Noel Levitz (RNL)
Source: Ruffalo Noel Levitz. 2025.
Availability: Ruffalo Noel Levitz. 1025 Kirkwood Parkway SW, Cedar Rapids, IA 52404. Tel: 800-876-1117; e-mail: ContactUs@RuffaloNL.com; Web site: https://www.ruffalonl.com/
Peer Reviewed: N
Page Count: 17
Publication Date: 2025
Intended Audience: Practitioners
Document Type: Reports - Research
Descriptors: Alumni, Graduate Surveys, Alumni Associations, Private Financial Support, Donors, Volunteers, School Support, Participation, Economic Factors, Generational Differences, Nonprofit Organizations, Debt (Financial), Student Loan Programs
Abstract: This report shares the findings from the 2025 Ruffalo Noel Levitz (RNL) National Alumni Survey, a research study based on survey data from more than 50,000 alumni. In collaboration with 21 institutions, alumni were invited to describe their volunteer activity, what inspires them to give, satisfaction with and sense of current connection to their alma mater, communication channel preferences, and what is likely to motivate future engagement. The findings reveal: (1) the types of organizations or causes that alumni currently support through volunteering; (2) frequency of philanthropic activity and what would make alumni more likely to engage with their alma maters in the future; (3) how giving and alumni participation vary dramatically by generation, with the oldest generation of alumni contributing two-thirds of alumni dollars; and (4) the impact of student loan debt on charitable giving. Practitioners and leaders can use these data to reflect on what can be learned from graduates of their institutions and find new ways to listen more closely to better understand what they need to feel connected and engaged.
Abstractor: ERIC
Entry Date: 2025
Accession Number: ED675441
Database: ERIC
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  Data: 2025 National Alumni Survey: Insights from More than 50,000 Alumni on Giving Preferences and Connection
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  Data: Ruffalo Noel Levitz. 1025 Kirkwood Parkway SW, Cedar Rapids, IA 52404. Tel: 800-876-1117; e-mail: ContactUs@RuffaloNL.com; Web site: https://www.ruffalonl.com/
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  Data: <searchLink fieldCode="DE" term="%22Alumni%22">Alumni</searchLink><br /><searchLink fieldCode="DE" term="%22Graduate+Surveys%22">Graduate Surveys</searchLink><br /><searchLink fieldCode="DE" term="%22Alumni+Associations%22">Alumni Associations</searchLink><br /><searchLink fieldCode="DE" term="%22Private+Financial+Support%22">Private Financial Support</searchLink><br /><searchLink fieldCode="DE" term="%22Donors%22">Donors</searchLink><br /><searchLink fieldCode="DE" term="%22Volunteers%22">Volunteers</searchLink><br /><searchLink fieldCode="DE" term="%22School+Support%22">School Support</searchLink><br /><searchLink fieldCode="DE" term="%22Participation%22">Participation</searchLink><br /><searchLink fieldCode="DE" term="%22Economic+Factors%22">Economic Factors</searchLink><br /><searchLink fieldCode="DE" term="%22Generational+Differences%22">Generational Differences</searchLink><br /><searchLink fieldCode="DE" term="%22Nonprofit+Organizations%22">Nonprofit Organizations</searchLink><br /><searchLink fieldCode="DE" term="%22Debt+%28Financial%29%22">Debt (Financial)</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Loan+Programs%22">Student Loan Programs</searchLink>
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  Data: This report shares the findings from the 2025 Ruffalo Noel Levitz (RNL) National Alumni Survey, a research study based on survey data from more than 50,000 alumni. In collaboration with 21 institutions, alumni were invited to describe their volunteer activity, what inspires them to give, satisfaction with and sense of current connection to their alma mater, communication channel preferences, and what is likely to motivate future engagement. The findings reveal: (1) the types of organizations or causes that alumni currently support through volunteering; (2) frequency of philanthropic activity and what would make alumni more likely to engage with their alma maters in the future; (3) how giving and alumni participation vary dramatically by generation, with the oldest generation of alumni contributing two-thirds of alumni dollars; and (4) the impact of student loan debt on charitable giving. Practitioners and leaders can use these data to reflect on what can be learned from graduates of their institutions and find new ways to listen more closely to better understand what they need to feel connected and engaged.
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      – Text: English
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      Pagination:
        PageCount: 17
    Subjects:
      – SubjectFull: Alumni
        Type: general
      – SubjectFull: Graduate Surveys
        Type: general
      – SubjectFull: Alumni Associations
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      – SubjectFull: Private Financial Support
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      – SubjectFull: Donors
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      – SubjectFull: Volunteers
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      – SubjectFull: School Support
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      – SubjectFull: Participation
        Type: general
      – SubjectFull: Economic Factors
        Type: general
      – SubjectFull: Generational Differences
        Type: general
      – SubjectFull: Nonprofit Organizations
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      – SubjectFull: Debt (Financial)
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      – SubjectFull: Student Loan Programs
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    Titles:
      – TitleFull: 2025 National Alumni Survey: Insights from More than 50,000 Alumni on Giving Preferences and Connection
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              Y: 2025
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