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Factors Influencing Black Student Enrollment at Private Hispanic Serving Institutions

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Title: Factors Influencing Black Student Enrollment at Private Hispanic Serving Institutions
Language: English
Authors: Genaro A. Balcazar
Source: Online Submission. 2026Ed.D. Scholarly Research Project, Bradley University.
Peer Reviewed: N
Page Count: 139
Publication Date: 2026
Document Type: Reports - Research
Tests/Questionnaires
Education Level: Higher Education
Postsecondary Education
Descriptors: African American Students, Minority Serving Institutions, Hispanic American Students, College Students, College Choice, Student Characteristics, Institutional Characteristics, Private Colleges, College Enrollment, Costs, Programs, Barriers, Cultural Influences, Social Influences, Student Recruitment
Abstract: Higher education has entered a period of demographic decline, resulting in fewer high school graduates and increased competition for students, placing acute pressure on tuition-dependent institutions to stabilize enrollment and maintain long-term viability. Existing literature on student college choice examines the college decision-making processes and structural and racialized barriers affecting college-aged students. However, a gap in the research literature exists regarding how Black and African American (BAA) students evaluate and decide to enroll at Hispanic-Serving Institutions (HSIs), leaving limited evidence guiding their recruitment and enrollment strategies. This study examined which personal, social, academic, and institutional factors influenced BAA students' decisions to enroll at private HSIs. This action research project employed an explanatory sequential mixed-methods design to examine these complex variables, drawing on data collected through an online survey and a qualitative focus group with BAA students at a private Midwestern HSI. Results show that affordability and financial feasibility factors set the boundaries in their enrollment consideration, while academic program alignment determines institutional choice, and social variables and institutional conditions shape perceptions of fit after enrollment. HSI designation did not influence study participants' enrollment decisions. The findings suggest that BAA enrollment decisions are heavily influenced by how institutions balance affordability with academically relevant programs and visible student support, making enrollment viable. Implications for HSIs and similar institutions include offering financial aid early in the recruitment process to reduce uncertainty, clearly outlining academic programs that match students' interests, and closely coordinating recruitment, academic, and student support services.
Abstractor: As Provided
Entry Date: 2026
Accession Number: ED680391
Database: ERIC
FullText Text:
  Availability: 0
CustomLinks:
  – Url: https://eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED680391
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PubType: Report
PubTypeId: report
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  Data: Factors Influencing Black Student Enrollment at Private Hispanic Serving Institutions
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  Data: English
– Name: Author
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  Data: <searchLink fieldCode="AR" term="%22Genaro+A%2E+Balcazar%22">Genaro A. Balcazar</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Online+Submission%22"><i>Online Submission</i></searchLink>. 2026Ed.D. Scholarly Research Project, Bradley University.
– Name: PeerReviewed
  Label: Peer Reviewed
  Group: SrcInfo
  Data: N
– Name: Pages
  Label: Page Count
  Group: Src
  Data: 139
– Name: DatePubCY
  Label: Publication Date
  Group: Date
  Data: 2026
– Name: TypeDocument
  Label: Document Type
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  Data: Reports - Research<br />Tests/Questionnaires
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  Data: <searchLink fieldCode="EL" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="EL" term="%22Postsecondary+Education%22">Postsecondary Education</searchLink>
– Name: Subject
  Label: Descriptors
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22African+American+Students%22">African American Students</searchLink><br /><searchLink fieldCode="DE" term="%22Minority+Serving+Institutions%22">Minority Serving Institutions</searchLink><br /><searchLink fieldCode="DE" term="%22Hispanic+American+Students%22">Hispanic American Students</searchLink><br /><searchLink fieldCode="DE" term="%22College+Students%22">College Students</searchLink><br /><searchLink fieldCode="DE" term="%22College+Choice%22">College Choice</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Characteristics%22">Student Characteristics</searchLink><br /><searchLink fieldCode="DE" term="%22Institutional+Characteristics%22">Institutional Characteristics</searchLink><br /><searchLink fieldCode="DE" term="%22Private+Colleges%22">Private Colleges</searchLink><br /><searchLink fieldCode="DE" term="%22College+Enrollment%22">College Enrollment</searchLink><br /><searchLink fieldCode="DE" term="%22Costs%22">Costs</searchLink><br /><searchLink fieldCode="DE" term="%22Programs%22">Programs</searchLink><br /><searchLink fieldCode="DE" term="%22Barriers%22">Barriers</searchLink><br /><searchLink fieldCode="DE" term="%22Cultural+Influences%22">Cultural Influences</searchLink><br /><searchLink fieldCode="DE" term="%22Social+Influences%22">Social Influences</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Recruitment%22">Student Recruitment</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Higher education has entered a period of demographic decline, resulting in fewer high school graduates and increased competition for students, placing acute pressure on tuition-dependent institutions to stabilize enrollment and maintain long-term viability. Existing literature on student college choice examines the college decision-making processes and structural and racialized barriers affecting college-aged students. However, a gap in the research literature exists regarding how Black and African American (BAA) students evaluate and decide to enroll at Hispanic-Serving Institutions (HSIs), leaving limited evidence guiding their recruitment and enrollment strategies. This study examined which personal, social, academic, and institutional factors influenced BAA students' decisions to enroll at private HSIs. This action research project employed an explanatory sequential mixed-methods design to examine these complex variables, drawing on data collected through an online survey and a qualitative focus group with BAA students at a private Midwestern HSI. Results show that affordability and financial feasibility factors set the boundaries in their enrollment consideration, while academic program alignment determines institutional choice, and social variables and institutional conditions shape perceptions of fit after enrollment. HSI designation did not influence study participants' enrollment decisions. The findings suggest that BAA enrollment decisions are heavily influenced by how institutions balance affordability with academically relevant programs and visible student support, making enrollment viable. Implications for HSIs and similar institutions include offering financial aid early in the recruitment process to reduce uncertainty, clearly outlining academic programs that match students' interests, and closely coordinating recruitment, academic, and student support services.
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  Label: Abstractor
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  Data: As Provided
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  Data: 2026
– Name: AN
  Label: Accession Number
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  Data: ED680391
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=ED680391
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 139
    Subjects:
      – SubjectFull: African American Students
        Type: general
      – SubjectFull: Minority Serving Institutions
        Type: general
      – SubjectFull: Hispanic American Students
        Type: general
      – SubjectFull: College Students
        Type: general
      – SubjectFull: College Choice
        Type: general
      – SubjectFull: Student Characteristics
        Type: general
      – SubjectFull: Institutional Characteristics
        Type: general
      – SubjectFull: Private Colleges
        Type: general
      – SubjectFull: College Enrollment
        Type: general
      – SubjectFull: Costs
        Type: general
      – SubjectFull: Programs
        Type: general
      – SubjectFull: Barriers
        Type: general
      – SubjectFull: Cultural Influences
        Type: general
      – SubjectFull: Social Influences
        Type: general
      – SubjectFull: Student Recruitment
        Type: general
    Titles:
      – TitleFull: Factors Influencing Black Student Enrollment at Private Hispanic Serving Institutions
        Type: main
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          Name:
            NameFull: Genaro A. Balcazar
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          Dates:
            – D: 01
              M: 05
              Type: published
              Y: 2026
          Titles:
            – TitleFull: Online Submission
              Type: main
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