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Push and Pull Factors for School Choosers and the Choice Curious. Research Brief

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Bibliographic Details
Title: Push and Pull Factors for School Choosers and the Choice Curious. Research Brief
Language: English
Authors: Mike McShane, Thomas Arnett, EdChoice, Clayton Christensen Institute for Disruptive Innovation
Source: EdChoice. 2026.
Availability: EdChoice. 111 Monument Circle Suite 2650, Indianapolis, IN 46204. Tel: 317-681-0745; e-mail: info@edchoice.org; Web site: http://www.edchoice.org
Peer Reviewed: N
Page Count: 9
Publication Date: 2026
Document Type: Reports - Research
Education Level: Elementary Secondary Education
Descriptors: School Choice, Influences, Parent Attitudes, Parent Student Relationship, Decision Making, Barriers, Elementary Secondary Education
Abstract: In studying school choice, researchers need to look at two separate yet equally important groups: the families making choices and the educational environments they are choosing. The authors think of the families as the "demand" side of the choice equation and the educational environment as the "supply side." To get a more complex and nuanced picture of the demand side of educational choice EdChoice, in partnership with Morning Consult, polled more than 2,100 American parents and asked them a battery of questions about choosing their child's school. The sample had a mix of parents who had switched their child's school at some time in his or her school career, parents who were considering switching, and those that were not interested in switching their child's school. What EdChoice uncovered is a fascinating mix of push and pull factors both repelling families from and attracting families to educational environments. Better understanding what parents want (and don't want) and the barriers that get in their way can help those designing choice programs and those helping families navigate them.
Abstractor: ERIC
Entry Date: 2026
Accession Number: ED680953
Database: ERIC
Description
Abstract:In studying school choice, researchers need to look at two separate yet equally important groups: the families making choices and the educational environments they are choosing. The authors think of the families as the "demand" side of the choice equation and the educational environment as the "supply side." To get a more complex and nuanced picture of the demand side of educational choice EdChoice, in partnership with Morning Consult, polled more than 2,100 American parents and asked them a battery of questions about choosing their child's school. The sample had a mix of parents who had switched their child's school at some time in his or her school career, parents who were considering switching, and those that were not interested in switching their child's school. What EdChoice uncovered is a fascinating mix of push and pull factors both repelling families from and attracting families to educational environments. Better understanding what parents want (and don't want) and the barriers that get in their way can help those designing choice programs and those helping families navigate them.