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Digital Marketing Training and Student Career Readiness in Tier-2 Cities of Punjab. Research Brief

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Title: Digital Marketing Training and Student Career Readiness in Tier-2 Cities of Punjab. Research Brief
Language: English
Authors: Gurukull Institute
Source: Online Submission. 2026.
Peer Reviewed: N
Page Count: 8
Publication Date: 2026
Intended Audience: Students; Community
Document Type: Reports - Research
Descriptors: Foreign Countries, Career Readiness, Business Education, Marketing, Information Technology, Educational Policy, Training, Job Skills, Computer Literacy, Information Literacy, Ethics, Employment Qualifications, Portfolios (Background Materials), Soft Skills
Geographic Terms: India
Abstract: Digital marketing training is increasingly relevant to students in tier-2 and semi-urban cities where local businesses, educational institutions, clinics, retailers, and service providers require practical online visibility, lead generation, and content communication skills. This research brief synthesises education policy context, digital-skills literature, and practice-based training observations to propose a career-readiness framework for short-term digital marketing education in Punjab, India. The brief uses a desk-review and curriculum-mapping approach rather than primary survey data. It identifies five competency domains that should be developed together: search and website fundamentals, content and communication, paid media and analytics, ethical use of AI-enabled tools, and employability behaviours such as reporting, client communication, and portfolio presentation. The brief argues that student outcomes improve when institutes combine theory, guided practice, live project simulation, transparent assessment rubrics, and portfolio evidence. It concludes with recommendations for institutes, students, and local employers to make digital marketing education more credible, measurable, and employment-orientated. [This paper was created by Gurukull Institute.]
Abstractor: As Provided
Entry Date: 2026
Accession Number: ED681094
Database: ERIC
FullText Text:
  Availability: 0
CustomLinks:
  – Url: https://eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED681094
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  Data: Digital Marketing Training and Student Career Readiness in Tier-2 Cities of Punjab. Research Brief
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  Data: <searchLink fieldCode="AR" term="%22Gurukull+Institute%22">Gurukull Institute</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Online+Submission%22"><i>Online Submission</i></searchLink>. 2026.
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  Data: 8
– Name: DatePubCY
  Label: Publication Date
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  Data: 2026
– Name: Audience
  Label: Intended Audience
  Group: Audnce
  Data: Students; Community
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  Label: Document Type
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  Data: Reports - Research
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  Label: Descriptors
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  Data: <searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Career+Readiness%22">Career Readiness</searchLink><br /><searchLink fieldCode="DE" term="%22Business+Education%22">Business Education</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Information+Technology%22">Information Technology</searchLink><br /><searchLink fieldCode="DE" term="%22Educational+Policy%22">Educational Policy</searchLink><br /><searchLink fieldCode="DE" term="%22Training%22">Training</searchLink><br /><searchLink fieldCode="DE" term="%22Job+Skills%22">Job Skills</searchLink><br /><searchLink fieldCode="DE" term="%22Computer+Literacy%22">Computer Literacy</searchLink><br /><searchLink fieldCode="DE" term="%22Information+Literacy%22">Information Literacy</searchLink><br /><searchLink fieldCode="DE" term="%22Ethics%22">Ethics</searchLink><br /><searchLink fieldCode="DE" term="%22Employment+Qualifications%22">Employment Qualifications</searchLink><br /><searchLink fieldCode="DE" term="%22Portfolios+%28Background+Materials%29%22">Portfolios (Background Materials)</searchLink><br /><searchLink fieldCode="DE" term="%22Soft+Skills%22">Soft Skills</searchLink>
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  Label: Geographic Terms
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  Data: <searchLink fieldCode="DE" term="%22India%22">India</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: Digital marketing training is increasingly relevant to students in tier-2 and semi-urban cities where local businesses, educational institutions, clinics, retailers, and service providers require practical online visibility, lead generation, and content communication skills. This research brief synthesises education policy context, digital-skills literature, and practice-based training observations to propose a career-readiness framework for short-term digital marketing education in Punjab, India. The brief uses a desk-review and curriculum-mapping approach rather than primary survey data. It identifies five competency domains that should be developed together: search and website fundamentals, content and communication, paid media and analytics, ethical use of AI-enabled tools, and employability behaviours such as reporting, client communication, and portfolio presentation. The brief argues that student outcomes improve when institutes combine theory, guided practice, live project simulation, transparent assessment rubrics, and portfolio evidence. It concludes with recommendations for institutes, students, and local employers to make digital marketing education more credible, measurable, and employment-orientated. [This paper was created by Gurukull Institute.]
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  Data: 2026
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    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 8
    Subjects:
      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Career Readiness
        Type: general
      – SubjectFull: Business Education
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Information Technology
        Type: general
      – SubjectFull: Educational Policy
        Type: general
      – SubjectFull: Training
        Type: general
      – SubjectFull: Job Skills
        Type: general
      – SubjectFull: Computer Literacy
        Type: general
      – SubjectFull: Information Literacy
        Type: general
      – SubjectFull: Ethics
        Type: general
      – SubjectFull: Employment Qualifications
        Type: general
      – SubjectFull: Portfolios (Background Materials)
        Type: general
      – SubjectFull: Soft Skills
        Type: general
      – SubjectFull: India
        Type: general
    Titles:
      – TitleFull: Digital Marketing Training and Student Career Readiness in Tier-2 Cities of Punjab. Research Brief
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            NameFull: Gurukull Institute
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          Dates:
            – D: 01
              M: 06
              Type: published
              Y: 2026
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            – TitleFull: Online Submission
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