Generic Structure of the Blurbs in Pakistani E-Socio-Romantic Novels

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Title: Generic Structure of the Blurbs in Pakistani E-Socio-Romantic Novels
Language: English
Authors: Asghar, Zobina Muhammad, Mahmood, Muhammad Asim, Asghar, Samina Ali
Source: Journal of Education and Practice. 2015 6(4):158-168.
Availability: IISTE. No 1 Central, Hong Kong Island, Hong Kong SAR. Tel: +852-39485948; e-mail: JEP@iiste.org; Web site: http://iiste.org/Journals/index.php/JEP
Peer Reviewed: Y
Page Count: 12
Publication Date: 2015
Document Type: Journal Articles
Reports - Research
Descriptors: Foreign Countries, Novels, Electronic Publishing, Text Structure, Literary Genres
Geographic Terms: Pakistan
ISSN: 2222-1735
Abstract: This paper studies the generic move structure of the blurbs of Electronic Socio-romantic novels published in Pakistan. It explores the move schema, the number of moves and their order in different blurbs. It also observes the most focused and the most neglected move in these blurbs. 20 book blurbs have been collected from online source and the model presented by Valor (2005) has been adapted for their analysis. The results reveal that there have been total 6 moves and 12 steps in the blurbs of Pakistani socio-romantic novels. Most of the moves have no fix order. The "Description" move has been followed by all the blurbs where as "publisher's info" has been least attended by them. This suggests that this genre does not rely much on Publisher's name for their promotion; rather the description of the story has been used as a tool to attract the potential readers.
Abstractor: As Provided
Number of References: 11
Entry Date: 2015
Accession Number: EJ1083755
Database: ERIC
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  Availability: 0
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  Data: Generic Structure of the Blurbs in Pakistani E-Socio-Romantic Novels
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  Data: IISTE. No 1 Central, Hong Kong Island, Hong Kong SAR. Tel: +852-39485948; e-mail: JEP@iiste.org; Web site: http://iiste.org/Journals/index.php/JEP
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  Data: This paper studies the generic move structure of the blurbs of Electronic Socio-romantic novels published in Pakistan. It explores the move schema, the number of moves and their order in different blurbs. It also observes the most focused and the most neglected move in these blurbs. 20 book blurbs have been collected from online source and the model presented by Valor (2005) has been adapted for their analysis. The results reveal that there have been total 6 moves and 12 steps in the blurbs of Pakistani socio-romantic novels. Most of the moves have no fix order. The "Description" move has been followed by all the blurbs where as "publisher's info" has been least attended by them. This suggests that this genre does not rely much on Publisher's name for their promotion; rather the description of the story has been used as a tool to attract the potential readers.
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  Data: As Provided
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