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Balancing Data, Time, and Expectations: The Complex Decision-­Making Environment of Enrollment Management

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Title: Balancing Data, Time, and Expectations: The Complex Decision-­Making Environment of Enrollment Management
Language: English
Authors: Johnson, Adam W.
Source: Strategic Enrollment Management Quarterly. Apr 2016 4(1):14-26.
Availability: John Wiley & Sons Inc. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://onlinelibrary.wiley.com/
Peer Reviewed: Y
Page Count: 13
Publication Date: 2016
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Enrollment Management, Decision Making, Interviews, Administrative Principles, Content Analysis, Qualitative Research, Administrator Attitudes, Data, Information Utilization, Higher Education
DOI: 10.1002/sem3.20078
ISSN: 2325-4750
Abstract: As a growing entity within higher education organizational structures, enrollment managers (EMs) are primarily tasked with projecting, recruiting, and retaining the student population of their campuses. Enrollment managers are expected by institutional presidents as well as through industry standards to make data-driven planning decisions to reach their goals. However, despite the availability of data, some enrollment managers revealed a different reality from traditional, rational decision-making models. This study explored the factors that contributed to or influenced the decision-making process of six enrollment managers working in either two- or four-year public colleges and universities located in the Midwestern United States. Interviews, including a word association exercise, documents and artifacts of tools utilized to make enrollment management decisions, and observational field notes were gathered and analyzed in this qualitative study grounded in constructionism.
Abstractor: ERIC
Entry Date: 2016
Accession Number: EJ1109371
Database: ERIC
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  Data: John Wiley & Sons Inc. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://onlinelibrary.wiley.com/
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  Data: As a growing entity within higher education organizational structures, enrollment managers (EMs) are primarily tasked with projecting, recruiting, and retaining the student population of their campuses. Enrollment managers are expected by institutional presidents as well as through industry standards to make data-driven planning decisions to reach their goals. However, despite the availability of data, some enrollment managers revealed a different reality from traditional, rational decision-making models. This study explored the factors that contributed to or influenced the decision-making process of six enrollment managers working in either two- or four-year public colleges and universities located in the Midwestern United States. Interviews, including a word association exercise, documents and artifacts of tools utilized to make enrollment management decisions, and observational field notes were gathered and analyzed in this qualitative study grounded in constructionism.
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      – SubjectFull: Interviews
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