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Management of Educational Services Promotion in the Field of Higher Education (The Example of 'Russian State Social University')

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Title: Management of Educational Services Promotion in the Field of Higher Education (The Example of 'Russian State Social University')
Language: English
Authors: Vetrova, Ekaterina A., Kabanova, Elena E., Medvedeva, Natalia V., Jukova, Evgeniya E.
Source: European Journal of Contemporary Education. 2019 8(2):370-377.
Availability: Academic Publishing House Researcher. 26-2 Konstitutcii, Office No. 6, 354000 Sochi, Russian Federation. Tel: +7-918-2019719; e-mail: evr2010@rambler.ru; Web site: http://ejournal1.com/en/index.html
Peer Reviewed: Y
Page Count: 8
Publication Date: 2019
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Universities, Marketing, Advertising, Web Sites, Social Networks, Organizational Communication, Student Recruitment, Administrator Education, College Applicants, Foreign Countries, Educational Demand, Social Influences, Reputation
Geographic Terms: Russia (Moscow)
ISSN: 2305-6746
Abstract: The present article describes the main tools for promoting the educational services in the Russian State Social University, such as advertising in the media, outdoor advertising, exhibitions and fairs, open days, master classes, round tables, conferences and seminars, internet advertising, social networks, communities in social networks, and university website. The main difficulties faced by the experts in the field of marketing of educational services of "Russian State Social University" were studied. The peculiarities of attracting applicants to certain higher educational institutions in Russia are the most interesting, in connection with changes in the structure of the recruitment of applicants to educational institutions of higher professional education of the Russian Federation. In recent years, quite a lot of measures have been taken in the development of marketing communications of educational institutions. But usually these measures do not work, because every year there is a reduction in budget places for the most popular training areas among the applicants. In this regard, a well-developed analysis of existing approaches in the field of promoting educational services, and identifying the most effective educational marketing directions necessary for the formation of a positive image of universities is indispensable.
Abstractor: As Provided
Entry Date: 2019
Accession Number: EJ1220297
Database: ERIC
FullText Text:
  Availability: 0
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  Data: Management of Educational Services Promotion in the Field of Higher Education (The Example of 'Russian State Social University')
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  Data: <searchLink fieldCode="AR" term="%22Vetrova%2C+Ekaterina+A%2E%22">Vetrova, Ekaterina A.</searchLink><br /><searchLink fieldCode="AR" term="%22Kabanova%2C+Elena+E%2E%22">Kabanova, Elena E.</searchLink><br /><searchLink fieldCode="AR" term="%22Medvedeva%2C+Natalia+V%2E%22">Medvedeva, Natalia V.</searchLink><br /><searchLink fieldCode="AR" term="%22Jukova%2C+Evgeniya+E%2E%22">Jukova, Evgeniya E.</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22European+Journal+of+Contemporary+Education%22"><i>European Journal of Contemporary Education</i></searchLink>. 2019 8(2):370-377.
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  Data: Academic Publishing House Researcher. 26-2 Konstitutcii, Office No. 6, 354000 Sochi, Russian Federation. Tel: +7-918-2019719; e-mail: evr2010@rambler.ru; Web site: http://ejournal1.com/en/index.html
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  Data: 8
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  Data: <searchLink fieldCode="EL" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="EL" term="%22Postsecondary+Education%22">Postsecondary Education</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Universities%22">Universities</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising%22">Advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Web+Sites%22">Web Sites</searchLink><br /><searchLink fieldCode="DE" term="%22Social+Networks%22">Social Networks</searchLink><br /><searchLink fieldCode="DE" term="%22Organizational+Communication%22">Organizational Communication</searchLink><br /><searchLink fieldCode="DE" term="%22Student+Recruitment%22">Student Recruitment</searchLink><br /><searchLink fieldCode="DE" term="%22Administrator+Education%22">Administrator Education</searchLink><br /><searchLink fieldCode="DE" term="%22College+Applicants%22">College Applicants</searchLink><br /><searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Educational+Demand%22">Educational Demand</searchLink><br /><searchLink fieldCode="DE" term="%22Social+Influences%22">Social Influences</searchLink><br /><searchLink fieldCode="DE" term="%22Reputation%22">Reputation</searchLink>
– Name: Subject
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  Data: <searchLink fieldCode="DE" term="%22Russia+%28Moscow%29%22">Russia (Moscow)</searchLink>
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  Data: 2305-6746
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  Data: The present article describes the main tools for promoting the educational services in the Russian State Social University, such as advertising in the media, outdoor advertising, exhibitions and fairs, open days, master classes, round tables, conferences and seminars, internet advertising, social networks, communities in social networks, and university website. The main difficulties faced by the experts in the field of marketing of educational services of "Russian State Social University" were studied. The peculiarities of attracting applicants to certain higher educational institutions in Russia are the most interesting, in connection with changes in the structure of the recruitment of applicants to educational institutions of higher professional education of the Russian Federation. In recent years, quite a lot of measures have been taken in the development of marketing communications of educational institutions. But usually these measures do not work, because every year there is a reduction in budget places for the most popular training areas among the applicants. In this regard, a well-developed analysis of existing approaches in the field of promoting educational services, and identifying the most effective educational marketing directions necessary for the formation of a positive image of universities is indispensable.
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  Data: EJ1220297
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RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 8
        StartPage: 370
    Subjects:
      – SubjectFull: Universities
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Advertising
        Type: general
      – SubjectFull: Web Sites
        Type: general
      – SubjectFull: Social Networks
        Type: general
      – SubjectFull: Organizational Communication
        Type: general
      – SubjectFull: Student Recruitment
        Type: general
      – SubjectFull: Administrator Education
        Type: general
      – SubjectFull: College Applicants
        Type: general
      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Educational Demand
        Type: general
      – SubjectFull: Social Influences
        Type: general
      – SubjectFull: Reputation
        Type: general
      – SubjectFull: Russia (Moscow)
        Type: general
    Titles:
      – TitleFull: Management of Educational Services Promotion in the Field of Higher Education (The Example of 'Russian State Social University')
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            NameFull: Medvedeva, Natalia V.
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            NameFull: Jukova, Evgeniya E.
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