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Witnessing Entrepreneurial Perceptions and Proclivity in University Students: Developing a Process Model

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Title: Witnessing Entrepreneurial Perceptions and Proclivity in University Students: Developing a Process Model
Language: English
Authors: Murray, Alan (ORCID 0000-0003-4413-3326), Crammond, Robert James
Source: Education & Training. 2020 62(4):459-481.
Availability: Emerald Group Publishing Limited. Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA, UK. Tel: +44-1274-777700; Fax: +44-1274-785201; e-mail: emerald@emeraldinsight.com; Web site: http://www.emeraldinsight.com
Peer Reviewed: Y
Page Count: 23
Publication Date: 2020
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Entrepreneurship, Undergraduate Students, Foreign Countries, Risk, Personality Traits, Personal Autonomy, Student Development, Business Administration Education, Distance Education, Small Businesses, Aspiration, Strategic Planning, Measures (Individuals), Student Characteristics, Self Concept, Creativity, Innovation
Geographic Terms: United Kingdom (Scotland)
DOI: 10.1108/ET-03-2019-0052
ISSN: 0040-0912
Abstract: Purpose: This paper analyses the transition of university students from initial perceptions of enterprise to potentially heightened levels of proclivity towards creative behaviours and future entrepreneurial activity. Design/methodology/approach: Adopting a positivist approach, an intention-based scorecard survey targeted to two cohorts totalling 75 undergraduate students leading to 150 responses at a Scottish university. These were circulated at start and end sessions of four relevant courses, to establish a measure for self-evaluation with respect to perception and proclivity. Findings: The data gathered from the Entrepreneurial Scorecard emphasised differences in perception and proclivity between the two cohorts, namely creativity, risk-taking, leadership and business aspiration. This re-emphasised the three identified themes: awareness through trait identification; autonomy through developing enterprising skills; and achievement through practicing entrepreneurial activities. This formed the basis for our novel model in supporting the entrepreneurial development of students: The Perception to Proclivity Process Model. Research limitations/implications: This study focusses on a single case and further research within other institutions and domains is encouraged to contextually test the transferability of the two key outputs--the Entrepreneurial Scorecard and the Perception to Proclivity Process Model. Practical implications: The practical output of this research is a novel tool for evaluating entrepreneurial perceptions and proclivity through the scorecard. This study adds to the existing research base around entrepreneurial intention and action whilst providing a new model for a guiding framework for the entrepreneurial student and educator journey. Originality/value: This paper's approach outlines many themes and inherent questions of concern to enterprise educators and university management towards the creation, maintenance, or development of an enterprise course or programme. This research introduces the concepts of entrepreneurial perception and entrepreneurial proclivity, explaining the important role they play in developing students. Additionally, the scorecard has potential for application in a longitudinal context as a means of establishing potential shifts in entrepreneurial perception and proclivity. However, the application is not limited to the scope of higher education, with clear potential to apply this tool and approach within other domains.
Abstractor: As Provided
Entry Date: 2020
Accession Number: EJ1256060
Database: ERIC
FullText Text:
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  Data: Witnessing Entrepreneurial Perceptions and Proclivity in University Students: Developing a Process Model
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  Data: <searchLink fieldCode="AR" term="%22Murray%2C+Alan%22">Murray, Alan</searchLink> (ORCID <externalLink term="http://orcid.org/0000-0003-4413-3326">0000-0003-4413-3326</externalLink>)<br /><searchLink fieldCode="AR" term="%22Crammond%2C+Robert+James%22">Crammond, Robert James</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Education+%26+Training%22"><i>Education & Training</i></searchLink>. 2020 62(4):459-481.
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  Data: Emerald Group Publishing Limited. Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA, UK. Tel: +44-1274-777700; Fax: +44-1274-785201; e-mail: emerald@emeraldinsight.com; Web site: http://www.emeraldinsight.com
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  Label: Geographic Terms
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  Data: <searchLink fieldCode="DE" term="%22United+Kingdom+%28Scotland%29%22">United Kingdom (Scotland)</searchLink>
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  Data: 10.1108/ET-03-2019-0052
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  Data: 0040-0912
– Name: Abstract
  Label: Abstract
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  Data: Purpose: This paper analyses the transition of university students from initial perceptions of enterprise to potentially heightened levels of proclivity towards creative behaviours and future entrepreneurial activity. Design/methodology/approach: Adopting a positivist approach, an intention-based scorecard survey targeted to two cohorts totalling 75 undergraduate students leading to 150 responses at a Scottish university. These were circulated at start and end sessions of four relevant courses, to establish a measure for self-evaluation with respect to perception and proclivity. Findings: The data gathered from the Entrepreneurial Scorecard emphasised differences in perception and proclivity between the two cohorts, namely creativity, risk-taking, leadership and business aspiration. This re-emphasised the three identified themes: awareness through trait identification; autonomy through developing enterprising skills; and achievement through practicing entrepreneurial activities. This formed the basis for our novel model in supporting the entrepreneurial development of students: The Perception to Proclivity Process Model. Research limitations/implications: This study focusses on a single case and further research within other institutions and domains is encouraged to contextually test the transferability of the two key outputs--the Entrepreneurial Scorecard and the Perception to Proclivity Process Model. Practical implications: The practical output of this research is a novel tool for evaluating entrepreneurial perceptions and proclivity through the scorecard. This study adds to the existing research base around entrepreneurial intention and action whilst providing a new model for a guiding framework for the entrepreneurial student and educator journey. Originality/value: This paper's approach outlines many themes and inherent questions of concern to enterprise educators and university management towards the creation, maintenance, or development of an enterprise course or programme. This research introduces the concepts of entrepreneurial perception and entrepreneurial proclivity, explaining the important role they play in developing students. Additionally, the scorecard has potential for application in a longitudinal context as a means of establishing potential shifts in entrepreneurial perception and proclivity. However, the application is not limited to the scope of higher education, with clear potential to apply this tool and approach within other domains.
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      – SubjectFull: Foreign Countries
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