Going, Going, Gone: Competitive Decision-Making in Dutch Auctions

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Bibliographic Details
Title: Going, Going, Gone: Competitive Decision-Making in Dutch Auctions
Language: English
Authors: Bennett, Murray (ORCID 0000-0001-7309-4915), Mullard, Rachel, Adam, Marc T. P., Steyvers, Mark, Brown, Scott, Eidels, Ami
Source: Cognitive Research: Principles and Implications. 2020 5.
Availability: Springer. Available from: Springer Nature. One New York Plaza, Suite 4600, New York, NY 10004. Tel: 800-777-4643; Tel: 212-460-1500; Fax: 212-460-1700; e-mail: customerservice@springernature.com; Web site: https://link.springer.com/
Peer Reviewed: Y
Page Count: 22
Publication Date: 2020
Document Type: Journal Articles
Reports - Research
Descriptors: Competition, Decision Making, Foreign Countries, Bids, Purchasing, Behavior
Geographic Terms: Netherlands
DOI: 10.1186/s41235-020-00259-w
ISSN: 2365-7464
Abstract: In a Dutch auction, an item is offered for sale at a set maximum price. The price is then gradually lowered over a fixed interval of time until a bid is made, securing the item for the bidder at the current price. Bidders must trade-off between certainty and price: bid early to secure the item and you pay a premium; bid later at a lower price but risk losing to another bidder. These properties of Dutch auctions provide new opportunities to study competitive decision-making in a group setting. We developed a novel computerised Dutch auction platform and conducted a set of experiments manipulating volatility (fixed vs varied number of items for sale) and price reduction interval rate (step-rate). Triplets of participants (N = 66) competed with hypothetical funds against each other. We report null effects of step-rate and volatility on bidding behaviour. We developed a novel adaptation of prospect theory to account for group bidding behaviour by balancing certainty and subjective expected utility. We show the model is sensitive to variation in auction starting price and can predict the associated changes in group bid prices that were observed in our data.
Abstractor: As Provided
Notes: https://osf.io/jyv3u
Entry Date: 2020
Accession Number: EJ1277122
Database: ERIC
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Abstract:In a Dutch auction, an item is offered for sale at a set maximum price. The price is then gradually lowered over a fixed interval of time until a bid is made, securing the item for the bidder at the current price. Bidders must trade-off between certainty and price: bid early to secure the item and you pay a premium; bid later at a lower price but risk losing to another bidder. These properties of Dutch auctions provide new opportunities to study competitive decision-making in a group setting. We developed a novel computerised Dutch auction platform and conducted a set of experiments manipulating volatility (fixed vs varied number of items for sale) and price reduction interval rate (step-rate). Triplets of participants (N = 66) competed with hypothetical funds against each other. We report null effects of step-rate and volatility on bidding behaviour. We developed a novel adaptation of prospect theory to account for group bidding behaviour by balancing certainty and subjective expected utility. We show the model is sensitive to variation in auction starting price and can predict the associated changes in group bid prices that were observed in our data.
ISSN:2365-7464
DOI:10.1186/s41235-020-00259-w