Ambidextrous Learning in a Customer Order-Based Context

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Title: Ambidextrous Learning in a Customer Order-Based Context
Language: English
Authors: Engström, Annika, Käkelä, Nikolas, Wikner, Joakim
Source: Learning Organization. 2022 29(2):116-128.
Availability: Emerald Publishing Limited. Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA, UK. Tel: +44-1274-777700; Fax: +44-1274-785201; e-mail: emerald@emeraldinsight.com; Web site: http://www.emerald.com/insight
Peer Reviewed: Y
Page Count: 13
Publication Date: 2022
Document Type: Journal Articles
Reports - Descriptive
Descriptors: Job Skills, Organizational Effectiveness, Productivity, Efficiency, Organizational Learning, Job Performance
DOI: 10.1108/TLO-09-2021-0116
ISSN: 0969-6474
Abstract: Purpose: The purpose of the paper is to describe ambidextrous learning in organizations within the customer order-based context (COBC), here based on a dynamic view of work processes. The study focuses on how organizations can learn while working with customer orders, considering learning in organizations as both a process and an outcome. Design/methodology/approach: This conceptual article focuses on learning in the COBC, where the individual customer requirements represent a key input into the organization's work processes, thus limiting the possibilities to plan and standardize. The COBC brings about challenges and potentials for learning in organizations where task variety and complexity are high and in which the contradictory interplay between efficiency and responsiveness is apparent not only at a strategic level but also at an operative level in the customer order fulfillment processes. Depending on the variations in tasks and parallel complex work processes between different units in the organization, the ambidextrous learning dynamic can appear in the COBC. Findings: Five propositions were made from the analysis: Proposition 1: Learning in the COBC can occur both in real-time but also in retrospect and with sporadic and recurrent interventions. Proposition 2: Learning in the COBC can occur for, as well as from, customer order processes. Proposition 3: Learning in the COBC varies and will depend on the delivery strategy. Proposition 4: Learning can be stimulated by the variation in priorities among customer orders in the COBC because the work characteristics for the back office and front office differ between customer order fulfillment processes. Proposition 5: Learning in the COBC can occur both within the back office and front office but also between these organizational units. The paper discusses the importance of building learning infrastructure in COBC and how that can be supported by a suggested learning office. Originality/value: The present study demonstrates the importance of functions being able to act both as back office and front office in relation to delivery strategy. It also shows the ambidextrous learning process for the sake of improving both the internal efficiency and external effectiveness across the organization.
Abstractor: As Provided
Entry Date: 2022
Accession Number: EJ1338958
Database: ERIC
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  Data: Ambidextrous Learning in a Customer Order-Based Context
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  Data: <searchLink fieldCode="AR" term="%22Engström%2C+Annika%22">Engström, Annika</searchLink><br /><searchLink fieldCode="AR" term="%22Käkelä%2C+Nikolas%22">Käkelä, Nikolas</searchLink><br /><searchLink fieldCode="AR" term="%22Wikner%2C+Joakim%22">Wikner, Joakim</searchLink>
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  Data: Emerald Publishing Limited. Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA, UK. Tel: +44-1274-777700; Fax: +44-1274-785201; e-mail: emerald@emeraldinsight.com; Web site: http://www.emerald.com/insight
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  Data: Journal Articles<br />Reports - Descriptive
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  Data: <searchLink fieldCode="DE" term="%22Job+Skills%22">Job Skills</searchLink><br /><searchLink fieldCode="DE" term="%22Organizational+Effectiveness%22">Organizational Effectiveness</searchLink><br /><searchLink fieldCode="DE" term="%22Productivity%22">Productivity</searchLink><br /><searchLink fieldCode="DE" term="%22Efficiency%22">Efficiency</searchLink><br /><searchLink fieldCode="DE" term="%22Organizational+Learning%22">Organizational Learning</searchLink><br /><searchLink fieldCode="DE" term="%22Job+Performance%22">Job Performance</searchLink>
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  Data: 10.1108/TLO-09-2021-0116
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  Data: Purpose: The purpose of the paper is to describe ambidextrous learning in organizations within the customer order-based context (COBC), here based on a dynamic view of work processes. The study focuses on how organizations can learn while working with customer orders, considering learning in organizations as both a process and an outcome. Design/methodology/approach: This conceptual article focuses on learning in the COBC, where the individual customer requirements represent a key input into the organization's work processes, thus limiting the possibilities to plan and standardize. The COBC brings about challenges and potentials for learning in organizations where task variety and complexity are high and in which the contradictory interplay between efficiency and responsiveness is apparent not only at a strategic level but also at an operative level in the customer order fulfillment processes. Depending on the variations in tasks and parallel complex work processes between different units in the organization, the ambidextrous learning dynamic can appear in the COBC. Findings: Five propositions were made from the analysis: Proposition 1: Learning in the COBC can occur both in real-time but also in retrospect and with sporadic and recurrent interventions. Proposition 2: Learning in the COBC can occur for, as well as from, customer order processes. Proposition 3: Learning in the COBC varies and will depend on the delivery strategy. Proposition 4: Learning can be stimulated by the variation in priorities among customer orders in the COBC because the work characteristics for the back office and front office differ between customer order fulfillment processes. Proposition 5: Learning in the COBC can occur both within the back office and front office but also between these organizational units. The paper discusses the importance of building learning infrastructure in COBC and how that can be supported by a suggested learning office. Originality/value: The present study demonstrates the importance of functions being able to act both as back office and front office in relation to delivery strategy. It also shows the ambidextrous learning process for the sake of improving both the internal efficiency and external effectiveness across the organization.
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      – SubjectFull: Productivity
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      – TitleFull: Ambidextrous Learning in a Customer Order-Based Context
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