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ME to WE Social Entrepreneurship: A Wolf in Sheep's Clothing

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Title: ME to WE Social Entrepreneurship: A Wolf in Sheep's Clothing
Language: English
Authors: Karsgaard, Carrie, Shultz, Lynette
Source: Canadian Journal of Education. 2022 45(1):99-127.
Availability: Canadian Society for the Study of Education (CSSE). 260 Dalhousie Street Suite 204, Ottawa, ON K1N 7E4, Canada. Tel: 613-241-0018; Fax: 613-241-0019; e-mail: csse-scee@csse.ca; Web site: https://cje-rce.ca/
Peer Reviewed: Y
Page Count: 29
Publication Date: 2022
Document Type: Journal Articles
Reports - Research
Descriptors: Social Change, Entrepreneurship, Social Justice, Educational Policy, School Business Relationship, Equal Education, Social Media, Corporations, Commercialization
ISSN: 0380-2361
1918-5979
Abstract: The story of the WE enterprise, also known as ME to WE or WE Charity, presents us with a cautionary tale for teachers who welcome social enterprise into schools as a way of bringing community engagement and social justice into their educational programs. Our paper is a cautionary tale that, like all such tales, opens with the statement of a warning about social entrepreneurship in schools. As the narrative unfolds, this warning is disregarded, and the violator ultimately experiences an unpleasant fate. Using the large-scale data available on Instagram, this paper reveals in detail how WE represented itself, how others perceived it, and how it worked in and with schools to achieve its corporate goals. We conclude the tale by discussing how, by delinking education from corporate interests, schools may serve equity and the public good instead of creating brand fanatics in the service of elite interests.
Abstractor: As Provided
Entry Date: 2022
Accession Number: EJ1340033
Database: ERIC
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  Data: ME to WE Social Entrepreneurship: A Wolf in Sheep's Clothing
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  Data: Canadian Society for the Study of Education (CSSE). 260 Dalhousie Street Suite 204, Ottawa, ON K1N 7E4, Canada. Tel: 613-241-0018; Fax: 613-241-0019; e-mail: csse-scee@csse.ca; Web site: https://cje-rce.ca/
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  Data: <searchLink fieldCode="DE" term="%22Social+Change%22">Social Change</searchLink><br /><searchLink fieldCode="DE" term="%22Entrepreneurship%22">Entrepreneurship</searchLink><br /><searchLink fieldCode="DE" term="%22Social+Justice%22">Social Justice</searchLink><br /><searchLink fieldCode="DE" term="%22Educational+Policy%22">Educational Policy</searchLink><br /><searchLink fieldCode="DE" term="%22School+Business+Relationship%22">School Business Relationship</searchLink><br /><searchLink fieldCode="DE" term="%22Equal+Education%22">Equal Education</searchLink><br /><searchLink fieldCode="DE" term="%22Social+Media%22">Social Media</searchLink><br /><searchLink fieldCode="DE" term="%22Corporations%22">Corporations</searchLink><br /><searchLink fieldCode="DE" term="%22Commercialization%22">Commercialization</searchLink>
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  Data: The story of the WE enterprise, also known as ME to WE or WE Charity, presents us with a cautionary tale for teachers who welcome social enterprise into schools as a way of bringing community engagement and social justice into their educational programs. Our paper is a cautionary tale that, like all such tales, opens with the statement of a warning about social entrepreneurship in schools. As the narrative unfolds, this warning is disregarded, and the violator ultimately experiences an unpleasant fate. Using the large-scale data available on Instagram, this paper reveals in detail how WE represented itself, how others perceived it, and how it worked in and with schools to achieve its corporate goals. We conclude the tale by discussing how, by delinking education from corporate interests, schools may serve equity and the public good instead of creating brand fanatics in the service of elite interests.
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      – Text: English
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        StartPage: 99
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      – SubjectFull: Social Justice
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