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The Designing of English for MICE: Target Language Needed by the Industry

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Title: The Designing of English for MICE: Target Language Needed by the Industry
Language: English
Authors: Varaporn, Savika
Source: THAITESOL Journal. Jan-Jun 2022 35(1):39-56.
Availability: Thailand TESOL Organization. Language Institute Building, Thammasat University, 2 Prachan Road, Pranakhorn, Bangkok, Thailand 10200. e-mail: journal.thaitesol@gmail.com; Web site: https://www.tci-thaijo.org/index.php/thaitesoljournal/index
Peer Reviewed: Y
Page Count: 18
Publication Date: 2022
Document Type: Journal Articles
Reports - Research
Descriptors: English (Second Language), Second Language Learning, Second Language Instruction, Foreign Countries, Employee Attitudes, Administrator Attitudes, English for Special Purposes, Language Usage, Salesmanship, Sales Occupations, Course Descriptions, Education Work Relationship, Barriers, Meetings, Conferences (Gatherings), Incentives, Exhibits
Geographic Terms: Thailand
ISSN: 2286-8909
Abstract: This paper aims to investigate English target language required in the operation of MICE (Meetings, Incentives, Conferences, and Exhibitions) business in Thailand. Data were gathered from 30 employees and executives who have at least 3-year experiences of working in MICE sectors. The questionnaire, supplemented by a semi-structured interview, was designed to explore situations where the English language is necessary for workers to function successfully in the MICE industry as well as to examine issues that might hinder the successful use of English to perform the required tasks in MICE work. Major findings indicated that productive skills of English in the target situations such as briefing and explaining concepts, scopes, and details of a MICE event and delivering a sales pitch to a client in English were the most important. In addition, problems and challenges that frequently hampered the effective English communication among MICE employees were also specified. Findings from this study yielded useful information and had considerable implications for designing the syllabus and materials in English for MICE.
Abstractor: As Provided
Entry Date: 2022
Accession Number: EJ1340916
Database: ERIC
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  Data: Thailand TESOL Organization. Language Institute Building, Thammasat University, 2 Prachan Road, Pranakhorn, Bangkok, Thailand 10200. e-mail: journal.thaitesol@gmail.com; Web site: https://www.tci-thaijo.org/index.php/thaitesoljournal/index
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  Data: This paper aims to investigate English target language required in the operation of MICE (Meetings, Incentives, Conferences, and Exhibitions) business in Thailand. Data were gathered from 30 employees and executives who have at least 3-year experiences of working in MICE sectors. The questionnaire, supplemented by a semi-structured interview, was designed to explore situations where the English language is necessary for workers to function successfully in the MICE industry as well as to examine issues that might hinder the successful use of English to perform the required tasks in MICE work. Major findings indicated that productive skills of English in the target situations such as briefing and explaining concepts, scopes, and details of a MICE event and delivering a sales pitch to a client in English were the most important. In addition, problems and challenges that frequently hampered the effective English communication among MICE employees were also specified. Findings from this study yielded useful information and had considerable implications for designing the syllabus and materials in English for MICE.
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      – Text: English
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        PageCount: 18
        StartPage: 39
    Subjects:
      – SubjectFull: English (Second Language)
        Type: general
      – SubjectFull: Second Language Learning
        Type: general
      – SubjectFull: Second Language Instruction
        Type: general
      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Employee Attitudes
        Type: general
      – SubjectFull: Administrator Attitudes
        Type: general
      – SubjectFull: English for Special Purposes
        Type: general
      – SubjectFull: Language Usage
        Type: general
      – SubjectFull: Salesmanship
        Type: general
      – SubjectFull: Sales Occupations
        Type: general
      – SubjectFull: Course Descriptions
        Type: general
      – SubjectFull: Education Work Relationship
        Type: general
      – SubjectFull: Barriers
        Type: general
      – SubjectFull: Meetings
        Type: general
      – SubjectFull: Conferences (Gatherings)
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      – SubjectFull: Incentives
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      – SubjectFull: Exhibits
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      – SubjectFull: Thailand
        Type: general
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      – TitleFull: The Designing of English for MICE: Target Language Needed by the Industry
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