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Learning Strategies for Survival Adaptation of Mo Lam Entrepreneurs during COVID-19 Pandemic

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Title: Learning Strategies for Survival Adaptation of Mo Lam Entrepreneurs during COVID-19 Pandemic
Language: English
Authors: Wechkama, Thitisak
Source: Journal of Educational Issues. 2022 8(1):189-204.
Availability: Macrothink Institute. 5348 Vegas Drive, Unit 825, Las Vegas, Nevada 89108. Tel: 702-953-1852; Fax: 702-420-2900; e-mail: info@macrothink.org; Web site: http://www.macrothink.org
Peer Reviewed: Y
Page Count: 16
Publication Date: 2022
Document Type: Journal Articles
Reports - Research
Descriptors: Foreign Countries, Learning Strategies, Entrepreneurship, Adjustment (to Environment), COVID-19, Pandemics, Musicians, Small Businesses, Social Media, Internet, Computer Mediated Communication, Performance, Innovation, Salesmanship, Marketing, Risk
Geographic Terms: Thailand
ISSN: 2377-2263
Abstract: This research aimed to investigate learning strategies for survival adaptation and develop guidelines for Mo Lam entrepreneurs. Qualitative research was employed by collecting data through interviews and group discussion, including the band's owners and executives, the band's members, musicians, performers, and audiences. The learning successful of Mo Lam business owners were; confident in their performance ability, creative and capable of using technology in their performances, determined to work hard to achieve targets, and involved at all steps of the planning. Concerning the factors for successful survival strategies, the entrepreneurs reported having used various techniques to help them accommodate the need to surviving. By pressing the like and share buttons, online viewers help spread the brand's name. Money transfers were sparked by the internet Mo Lam business, which reduced business costs and made material movement easier. Furthermore, the web business aided in the prevention of epidemics by allowing audiences to communicate with one another. Most crucially, online performance enabled entrepreneurs to generate company returns with minimal expenditure, while crime and conflict rates were theoretically reduced as a result of online performances.
Abstractor: As Provided
Entry Date: 2022
Accession Number: EJ1344267
Database: ERIC
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  Data: Macrothink Institute. 5348 Vegas Drive, Unit 825, Las Vegas, Nevada 89108. Tel: 702-953-1852; Fax: 702-420-2900; e-mail: info@macrothink.org; Web site: http://www.macrothink.org
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  Data: This research aimed to investigate learning strategies for survival adaptation and develop guidelines for Mo Lam entrepreneurs. Qualitative research was employed by collecting data through interviews and group discussion, including the band's owners and executives, the band's members, musicians, performers, and audiences. The learning successful of Mo Lam business owners were; confident in their performance ability, creative and capable of using technology in their performances, determined to work hard to achieve targets, and involved at all steps of the planning. Concerning the factors for successful survival strategies, the entrepreneurs reported having used various techniques to help them accommodate the need to surviving. By pressing the like and share buttons, online viewers help spread the brand's name. Money transfers were sparked by the internet Mo Lam business, which reduced business costs and made material movement easier. Furthermore, the web business aided in the prevention of epidemics by allowing audiences to communicate with one another. Most crucially, online performance enabled entrepreneurs to generate company returns with minimal expenditure, while crime and conflict rates were theoretically reduced as a result of online performances.
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      – Text: English
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        PageCount: 16
        StartPage: 189
    Subjects:
      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Learning Strategies
        Type: general
      – SubjectFull: Entrepreneurship
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      – SubjectFull: Adjustment (to Environment)
        Type: general
      – SubjectFull: COVID-19
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      – SubjectFull: Pandemics
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      – SubjectFull: Musicians
        Type: general
      – SubjectFull: Small Businesses
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      – SubjectFull: Social Media
        Type: general
      – SubjectFull: Internet
        Type: general
      – SubjectFull: Computer Mediated Communication
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      – SubjectFull: Performance
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      – SubjectFull: Innovation
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      – SubjectFull: Salesmanship
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      – SubjectFull: Marketing
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      – SubjectFull: Risk
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      – SubjectFull: Thailand
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      – TitleFull: Learning Strategies for Survival Adaptation of Mo Lam Entrepreneurs during COVID-19 Pandemic
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