The Expectations of Employability Skills in the Fourth Industrial Revolution of the Communication and Media Industry in Malaysia
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| Title: | The Expectations of Employability Skills in the Fourth Industrial Revolution of the Communication and Media Industry in Malaysia |
|---|---|
| Language: | English |
| Authors: | Ahmad Tajuddin, Siti Nor Amalina (ORCID |
| Source: | Education & Training. 2022 64(5):662-680. |
| Availability: | Emerald Publishing Limited. Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA, UK. Tel: +44-1274-777700; Fax: +44-1274-785201; e-mail: emerald@emeraldinsight.com; Web site: http://www.emerald.com/insight |
| Peer Reviewed: | Y |
| Page Count: | 19 |
| Publication Date: | 2022 |
| Document Type: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Foreign Countries, Employers, Communications, News Media, Administrators, Job Skills, Expectation, Labor Needs, College Graduates, Job Applicants, Industrialization, Technological Advancement, Employer Attitudes, Industry, School Business Relationship |
| Geographic Terms: | Malaysia |
| DOI: | 10.1108/ET-06-2020-0171 |
| ISSN: | 0040-0912 1758-6127 |
| Abstract: | Purpose: The purpose of this paper is to examine the industry's expectations on the key employability skills of fresh graduates in the communication and media industry. The Fourth Industrial Revolution has raised the question of whether the university should produce work-ready graduates with employability skills. Driven by the theory of human capital, society expects higher education to produce graduates with skills that are useful in their workplace. Design/methodology/approach: The data were gathered primarily through a quantitative survey, which was later extended to include qualitative interviews. Quantitatively, questionnaires were completed by 313 employers from the middle and top-level management from the communication and media industry. This study also expands on qualitative data through in-depth interviews with nine respondents who were among key decision-makers of recruiting graduates to garner their insights on required employability skills. Findings: The findings revealed the following employability skills required by the industry in the Fourth Industrial Revolution: communication, ICT or digital, leadership, interpersonal, and personal qualities skills. Research limitations/implications: These findings are beneficial to education providers as well as media and communication industries in preparing students and developing their skills to adapt to the changes in the workplace. Originality/value: The authors provide an empirical understanding of industry expectations towards employability skills in the Fourth Industrial Revolution of the communication and media industry within the Malaysian context. |
| Abstractor: | As Provided |
| Entry Date: | 2022 |
| Accession Number: | EJ1349814 |
| Database: | ERIC |
| Abstract: | Purpose: The purpose of this paper is to examine the industry's expectations on the key employability skills of fresh graduates in the communication and media industry. The Fourth Industrial Revolution has raised the question of whether the university should produce work-ready graduates with employability skills. Driven by the theory of human capital, society expects higher education to produce graduates with skills that are useful in their workplace. Design/methodology/approach: The data were gathered primarily through a quantitative survey, which was later extended to include qualitative interviews. Quantitatively, questionnaires were completed by 313 employers from the middle and top-level management from the communication and media industry. This study also expands on qualitative data through in-depth interviews with nine respondents who were among key decision-makers of recruiting graduates to garner their insights on required employability skills. Findings: The findings revealed the following employability skills required by the industry in the Fourth Industrial Revolution: communication, ICT or digital, leadership, interpersonal, and personal qualities skills. Research limitations/implications: These findings are beneficial to education providers as well as media and communication industries in preparing students and developing their skills to adapt to the changes in the workplace. Originality/value: The authors provide an empirical understanding of industry expectations towards employability skills in the Fourth Industrial Revolution of the communication and media industry within the Malaysian context. |
|---|---|
| ISSN: | 0040-0912 1758-6127 |
| DOI: | 10.1108/ET-06-2020-0171 |
