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The Expectations of Employability Skills in the Fourth Industrial Revolution of the Communication and Media Industry in Malaysia

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Title: The Expectations of Employability Skills in the Fourth Industrial Revolution of the Communication and Media Industry in Malaysia
Language: English
Authors: Ahmad Tajuddin, Siti Nor Amalina (ORCID 0000-0002-5806-4387), Bahari, Khairul Azam, Al Majdhoub, Fatima M., Balraj Baboo, Shanthi, Samson, Harlina
Source: Education & Training. 2022 64(5):662-680.
Availability: Emerald Publishing Limited. Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA, UK. Tel: +44-1274-777700; Fax: +44-1274-785201; e-mail: emerald@emeraldinsight.com; Web site: http://www.emerald.com/insight
Peer Reviewed: Y
Page Count: 19
Publication Date: 2022
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Foreign Countries, Employers, Communications, News Media, Administrators, Job Skills, Expectation, Labor Needs, College Graduates, Job Applicants, Industrialization, Technological Advancement, Employer Attitudes, Industry, School Business Relationship
Geographic Terms: Malaysia
DOI: 10.1108/ET-06-2020-0171
ISSN: 0040-0912
1758-6127
Abstract: Purpose: The purpose of this paper is to examine the industry's expectations on the key employability skills of fresh graduates in the communication and media industry. The Fourth Industrial Revolution has raised the question of whether the university should produce work-ready graduates with employability skills. Driven by the theory of human capital, society expects higher education to produce graduates with skills that are useful in their workplace. Design/methodology/approach: The data were gathered primarily through a quantitative survey, which was later extended to include qualitative interviews. Quantitatively, questionnaires were completed by 313 employers from the middle and top-level management from the communication and media industry. This study also expands on qualitative data through in-depth interviews with nine respondents who were among key decision-makers of recruiting graduates to garner their insights on required employability skills. Findings: The findings revealed the following employability skills required by the industry in the Fourth Industrial Revolution: communication, ICT or digital, leadership, interpersonal, and personal qualities skills. Research limitations/implications: These findings are beneficial to education providers as well as media and communication industries in preparing students and developing their skills to adapt to the changes in the workplace. Originality/value: The authors provide an empirical understanding of industry expectations towards employability skills in the Fourth Industrial Revolution of the communication and media industry within the Malaysian context.
Abstractor: As Provided
Entry Date: 2022
Accession Number: EJ1349814
Database: ERIC
FullText Text:
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  Data: The Expectations of Employability Skills in the Fourth Industrial Revolution of the Communication and Media Industry in Malaysia
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  Data: English
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  Data: <searchLink fieldCode="AR" term="%22Ahmad+Tajuddin%2C+Siti+Nor+Amalina%22">Ahmad Tajuddin, Siti Nor Amalina</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0002-5806-4387">0000-0002-5806-4387</externalLink>)<br /><searchLink fieldCode="AR" term="%22Bahari%2C+Khairul+Azam%22">Bahari, Khairul Azam</searchLink><br /><searchLink fieldCode="AR" term="%22Al+Majdhoub%2C+Fatima+M%2E%22">Al Majdhoub, Fatima M.</searchLink><br /><searchLink fieldCode="AR" term="%22Balraj+Baboo%2C+Shanthi%22">Balraj Baboo, Shanthi</searchLink><br /><searchLink fieldCode="AR" term="%22Samson%2C+Harlina%22">Samson, Harlina</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Education+%26+Training%22"><i>Education & Training</i></searchLink>. 2022 64(5):662-680.
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  Data: Emerald Publishing Limited. Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA, UK. Tel: +44-1274-777700; Fax: +44-1274-785201; e-mail: emerald@emeraldinsight.com; Web site: http://www.emerald.com/insight
– Name: PeerReviewed
  Label: Peer Reviewed
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  Data: Y
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  Data: 19
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  Data: 2022
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  Data: Journal Articles<br />Reports - Research
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  Data: <searchLink fieldCode="EL" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="EL" term="%22Postsecondary+Education%22">Postsecondary Education</searchLink>
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  Label: Descriptors
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  Data: <searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Employers%22">Employers</searchLink><br /><searchLink fieldCode="DE" term="%22Communications%22">Communications</searchLink><br /><searchLink fieldCode="DE" term="%22News+Media%22">News Media</searchLink><br /><searchLink fieldCode="DE" term="%22Administrators%22">Administrators</searchLink><br /><searchLink fieldCode="DE" term="%22Job+Skills%22">Job Skills</searchLink><br /><searchLink fieldCode="DE" term="%22Expectation%22">Expectation</searchLink><br /><searchLink fieldCode="DE" term="%22Labor+Needs%22">Labor Needs</searchLink><br /><searchLink fieldCode="DE" term="%22College+Graduates%22">College Graduates</searchLink><br /><searchLink fieldCode="DE" term="%22Job+Applicants%22">Job Applicants</searchLink><br /><searchLink fieldCode="DE" term="%22Industrialization%22">Industrialization</searchLink><br /><searchLink fieldCode="DE" term="%22Technological+Advancement%22">Technological Advancement</searchLink><br /><searchLink fieldCode="DE" term="%22Employer+Attitudes%22">Employer Attitudes</searchLink><br /><searchLink fieldCode="DE" term="%22Industry%22">Industry</searchLink><br /><searchLink fieldCode="DE" term="%22School+Business+Relationship%22">School Business Relationship</searchLink>
– Name: Subject
  Label: Geographic Terms
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Malaysia%22">Malaysia</searchLink>
– Name: DOI
  Label: DOI
  Group: ID
  Data: 10.1108/ET-06-2020-0171
– Name: ISSN
  Label: ISSN
  Group: ISSN
  Data: 0040-0912<br />1758-6127
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Purpose: The purpose of this paper is to examine the industry's expectations on the key employability skills of fresh graduates in the communication and media industry. The Fourth Industrial Revolution has raised the question of whether the university should produce work-ready graduates with employability skills. Driven by the theory of human capital, society expects higher education to produce graduates with skills that are useful in their workplace. Design/methodology/approach: The data were gathered primarily through a quantitative survey, which was later extended to include qualitative interviews. Quantitatively, questionnaires were completed by 313 employers from the middle and top-level management from the communication and media industry. This study also expands on qualitative data through in-depth interviews with nine respondents who were among key decision-makers of recruiting graduates to garner their insights on required employability skills. Findings: The findings revealed the following employability skills required by the industry in the Fourth Industrial Revolution: communication, ICT or digital, leadership, interpersonal, and personal qualities skills. Research limitations/implications: These findings are beneficial to education providers as well as media and communication industries in preparing students and developing their skills to adapt to the changes in the workplace. Originality/value: The authors provide an empirical understanding of industry expectations towards employability skills in the Fourth Industrial Revolution of the communication and media industry within the Malaysian context.
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  Data: As Provided
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  Data: 2022
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  Label: Accession Number
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  Data: EJ1349814
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        Value: 10.1108/ET-06-2020-0171
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      – Text: English
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      Pagination:
        PageCount: 19
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    Subjects:
      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Employers
        Type: general
      – SubjectFull: Communications
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      – SubjectFull: News Media
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      – SubjectFull: Administrators
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      – SubjectFull: Job Skills
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      – SubjectFull: Expectation
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      – SubjectFull: Labor Needs
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      – SubjectFull: School Business Relationship
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      – SubjectFull: Malaysia
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