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Exploring the Colgate Model: A Case Study of the Role of Crisis and Risk Communication in Higher Education

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Title: Exploring the Colgate Model: A Case Study of the Role of Crisis and Risk Communication in Higher Education
Language: English
Authors: Barker, Thomas, Kellogg, Jasmine
Source: Journal of Education and Learning. 2022 11(5):1-14.
Availability: Canadian Center of Science and Education. 1595 Sixteenth Ave Suite 301, Richmond Hill, Ontario, L4B 3N9 Canada. Tel: 416-642-2606; Fax: 416-642-2608; e-mail: jel@ccsenet.org; Web site: http://www.ccsenet.org/journal/index.php/jel
Peer Reviewed: Y
Page Count: 14
Publication Date: 2022
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Crisis Management, Higher Education, In Person Learning, COVID-19, Pandemics, Safety, Models, Communication Strategies, Risk Management
Geographic Terms: New York
ISSN: 1927-5250
1927-5269
Abstract: This study of a return to in-person learning during the COVID-19 pandemic at a residential, liberal arts university examines the role communication played to facilitate the safety of students, faculty, staff, and the surrounding community. The study uses a grounded-theory approach to frame the communication situation, and a thematic analysis to highlight the dynamics of risk and crisis message development in the case. Results indicate that messaging was developed through engagement activities in a two-stage process, moving from an informative, two-way engagement stage to a branded, strategic stage that resulted in almost universal success, measured in low infection rates, in the messaging campaign. How did they do it? This article explores that question and, based on this case, concludes that the role of crisis and risk communication is to enable this two-stage process of message development. The article contributes to mental model and situational crisis communication theory by revealing the interplay of the two theoretical approaches.
Abstractor: As Provided
Entry Date: 2022
Accession Number: EJ1353300
Database: ERIC
FullText Text:
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  Data: Exploring the Colgate Model: A Case Study of the Role of Crisis and Risk Communication in Higher Education
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  Data: Canadian Center of Science and Education. 1595 Sixteenth Ave Suite 301, Richmond Hill, Ontario, L4B 3N9 Canada. Tel: 416-642-2606; Fax: 416-642-2608; e-mail: jel@ccsenet.org; Web site: http://www.ccsenet.org/journal/index.php/jel
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  Data: <searchLink fieldCode="DE" term="%22Crisis+Management%22">Crisis Management</searchLink><br /><searchLink fieldCode="DE" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="DE" term="%22In+Person+Learning%22">In Person Learning</searchLink><br /><searchLink fieldCode="DE" term="%22COVID-19%22">COVID-19</searchLink><br /><searchLink fieldCode="DE" term="%22Pandemics%22">Pandemics</searchLink><br /><searchLink fieldCode="DE" term="%22Safety%22">Safety</searchLink><br /><searchLink fieldCode="DE" term="%22Models%22">Models</searchLink><br /><searchLink fieldCode="DE" term="%22Communication+Strategies%22">Communication Strategies</searchLink><br /><searchLink fieldCode="DE" term="%22Risk+Management%22">Risk Management</searchLink>
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  Data: This study of a return to in-person learning during the COVID-19 pandemic at a residential, liberal arts university examines the role communication played to facilitate the safety of students, faculty, staff, and the surrounding community. The study uses a grounded-theory approach to frame the communication situation, and a thematic analysis to highlight the dynamics of risk and crisis message development in the case. Results indicate that messaging was developed through engagement activities in a two-stage process, moving from an informative, two-way engagement stage to a branded, strategic stage that resulted in almost universal success, measured in low infection rates, in the messaging campaign. How did they do it? This article explores that question and, based on this case, concludes that the role of crisis and risk communication is to enable this two-stage process of message development. The article contributes to mental model and situational crisis communication theory by revealing the interplay of the two theoretical approaches.
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      – SubjectFull: In Person Learning
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      – TitleFull: Exploring the Colgate Model: A Case Study of the Role of Crisis and Risk Communication in Higher Education
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