The Devil Is in the Details: A Randomized Experiment Assessing the Effect of Providing Examples in a Survey Question across Countries

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Title: The Devil Is in the Details: A Randomized Experiment Assessing the Effect of Providing Examples in a Survey Question across Countries
Language: English
Authors: Aizpurua, Eva (ORCID 0000-0001-7045-5535), Bottoni, Gianmaria, Fitzgerald, Rory
Source: Field Methods. Aug 2023 35(3):198-218.
Availability: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
Peer Reviewed: Y
Page Count: 21
Publication Date: 2023
Document Type: Journal Articles
Reports - Research
Descriptors: Foreign Countries, Surveys, Response Rates (Questionnaires), Test Items, Confidence Testing, Social Media, Effect Size, Models, Cross Cultural Studies
Geographic Terms: Estonia, United Kingdom (Great Britain), Slovenia
DOI: 10.1177/1525822X221115506
ISSN: 1525-822X
1552-3969
Abstract: Despite the widespread use of examples in survey questions, very few studies have examined their impact on survey responses, and the evidence is mainly based on data collected in the United States using questionnaires in English. This study builds on previous research by examining the effects of providing examples using data from a cross-national probability-based web panel implemented in Estonia (n = 730), Great Britain (n = 685), and Slovenia (n = 529) during Round 8 of the European Social Survey (2017/18). Respondents were randomly assigned a survey question measuring confidence in social media using Facebook and Twitter as examples, or another condition in which no examples were offered. The results show that confidence in social media was significantly lower in the example condition, although the effect size was small. Confidence in social media varied across countries, and the effect of providing examples was heterogeneous across countries and education levels. The implications of these findings are discussed.
Abstractor: As Provided
Entry Date: 2023
Accession Number: EJ1384068
Database: ERIC
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  Data: The Devil Is in the Details: A Randomized Experiment Assessing the Effect of Providing Examples in a Survey Question across Countries
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  Data: <searchLink fieldCode="AR" term="%22Aizpurua%2C+Eva%22">Aizpurua, Eva</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-7045-5535">0000-0001-7045-5535</externalLink>)<br /><searchLink fieldCode="AR" term="%22Bottoni%2C+Gianmaria%22">Bottoni, Gianmaria</searchLink><br /><searchLink fieldCode="AR" term="%22Fitzgerald%2C+Rory%22">Fitzgerald, Rory</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Field+Methods%22"><i>Field Methods</i></searchLink>. Aug 2023 35(3):198-218.
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  Data: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
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  Data: <searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Surveys%22">Surveys</searchLink><br /><searchLink fieldCode="DE" term="%22Response+Rates+%28Questionnaires%29%22">Response Rates (Questionnaires)</searchLink><br /><searchLink fieldCode="DE" term="%22Test+Items%22">Test Items</searchLink><br /><searchLink fieldCode="DE" term="%22Confidence+Testing%22">Confidence Testing</searchLink><br /><searchLink fieldCode="DE" term="%22Social+Media%22">Social Media</searchLink><br /><searchLink fieldCode="DE" term="%22Effect+Size%22">Effect Size</searchLink><br /><searchLink fieldCode="DE" term="%22Models%22">Models</searchLink><br /><searchLink fieldCode="DE" term="%22Cross+Cultural+Studies%22">Cross Cultural Studies</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Estonia%22">Estonia</searchLink><br /><searchLink fieldCode="DE" term="%22United+Kingdom+%28Great+Britain%29%22">United Kingdom (Great Britain)</searchLink><br /><searchLink fieldCode="DE" term="%22Slovenia%22">Slovenia</searchLink>
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  Data: Despite the widespread use of examples in survey questions, very few studies have examined their impact on survey responses, and the evidence is mainly based on data collected in the United States using questionnaires in English. This study builds on previous research by examining the effects of providing examples using data from a cross-national probability-based web panel implemented in Estonia (n = 730), Great Britain (n = 685), and Slovenia (n = 529) during Round 8 of the European Social Survey (2017/18). Respondents were randomly assigned a survey question measuring confidence in social media using Facebook and Twitter as examples, or another condition in which no examples were offered. The results show that confidence in social media was significantly lower in the example condition, although the effect size was small. Confidence in social media varied across countries, and the effect of providing examples was heterogeneous across countries and education levels. The implications of these findings are discussed.
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        Value: 10.1177/1525822X221115506
    Languages:
      – Text: English
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        PageCount: 21
        StartPage: 198
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      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Surveys
        Type: general
      – SubjectFull: Response Rates (Questionnaires)
        Type: general
      – SubjectFull: Test Items
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      – SubjectFull: Confidence Testing
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      – SubjectFull: Social Media
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      – SubjectFull: Effect Size
        Type: general
      – SubjectFull: Models
        Type: general
      – SubjectFull: Cross Cultural Studies
        Type: general
      – SubjectFull: Estonia
        Type: general
      – SubjectFull: United Kingdom (Great Britain)
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      – SubjectFull: Slovenia
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      – TitleFull: The Devil Is in the Details: A Randomized Experiment Assessing the Effect of Providing Examples in a Survey Question across Countries
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            NameFull: Fitzgerald, Rory
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              Type: published
              Y: 2023
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