A Mixed-Method Study of Perceptions of Cigarette Pack Inserts among Adult Smokers from New York and South Carolina Exposed as Part of a Randomized Controlled Trial

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Title: A Mixed-Method Study of Perceptions of Cigarette Pack Inserts among Adult Smokers from New York and South Carolina Exposed as Part of a Randomized Controlled Trial
Language: English
Authors: Emily E. Hackworth (ORCID 0000-0002-5078-5710), Julia R. Budiongan, Victoria C. Lambert, Minji Kim (ORCID 0000-0002-7715-6826), Stuart G. Ferguson (ORCID 0000-0001-7378-3497), Jeff Niederdeppe, James Hardin, James F. Thrasher
Source: Health Education Research. 2023 38(6):548-562.
Availability: Oxford University Press. Great Clarendon Street, Oxford OX2 6DP, UK. Tel: +44-1865-353907; Fax: +44-1865-353485; e-mail: jnls.cust.serv@oxfordjournals.org; Web site: http://her.oxfordjournals.org/
Peer Reviewed: Y
Page Count: 15
Publication Date: 2023
Document Type: Journal Articles
Reports - Research
Descriptors: Attitudes, Adults, Smoking, Health Materials, Communication (Thought Transfer), Self Efficacy
Geographic Terms: New York, South Carolina
DOI: 10.1093/her/cyad030
ISSN: 0268-1153
1465-3648
Abstract: While many countries require prominent pictorial health warning labels (PHWLs) on the outside of cigarette packs to communicate the harms of smoking, there is evidence that cigarette pack inserts that contain efficacy messages may enhance the effectiveness of PHWLs. The US Food and Drug Administration (FDA) has regulatory authority to communicate with smokers through inserts. While current labeling regulations do not require inclusion of inserts, the FDA could implement them in the future. This study assesses US smokers' perceptions of cigarette package inserts at the conclusion of a two-week randomized trial on cigarette labeling where half of participants were exposed to insert messages (two response-efficacy messages and two self-efficacy messages) in their packs. Participants (n = 359) completed a 30- to 60-min interview with both quantitative and qualitative assessments, including measures of recall and perceived message effectiveness (PME) for specific inserts. Correlates of recall and PME were estimated using mixed-effects regression models. Qualitative responses to PME items were analyzed using thematic analysis. Response-efficacy messages had higher PME and recall than self-efficacy messages. People had diverse responses to the inserts, including that they were positive, thought-provoking, and helpful. Reactions to and perceptions of the inserts indicate potential benefits of integrating efficacy messages into labeling policies.
Abstractor: As Provided
Entry Date: 2023
Accession Number: EJ1404790
Database: ERIC
FullText Text:
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  Data: A Mixed-Method Study of Perceptions of Cigarette Pack Inserts among Adult Smokers from New York and South Carolina Exposed as Part of a Randomized Controlled Trial
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  Data: <searchLink fieldCode="AR" term="%22Emily+E%2E+Hackworth%22">Emily E. Hackworth</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0002-5078-5710">0000-0002-5078-5710</externalLink>)<br /><searchLink fieldCode="AR" term="%22Julia+R%2E+Budiongan%22">Julia R. Budiongan</searchLink><br /><searchLink fieldCode="AR" term="%22Victoria+C%2E+Lambert%22">Victoria C. Lambert</searchLink><br /><searchLink fieldCode="AR" term="%22Minji+Kim%22">Minji Kim</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0002-7715-6826">0000-0002-7715-6826</externalLink>)<br /><searchLink fieldCode="AR" term="%22Stuart+G%2E+Ferguson%22">Stuart G. Ferguson</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-7378-3497">0000-0001-7378-3497</externalLink>)<br /><searchLink fieldCode="AR" term="%22Jeff+Niederdeppe%22">Jeff Niederdeppe</searchLink><br /><searchLink fieldCode="AR" term="%22James+Hardin%22">James Hardin</searchLink><br /><searchLink fieldCode="AR" term="%22James+F%2E+Thrasher%22">James F. Thrasher</searchLink>
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  Data: Oxford University Press. Great Clarendon Street, Oxford OX2 6DP, UK. Tel: +44-1865-353907; Fax: +44-1865-353485; e-mail: jnls.cust.serv@oxfordjournals.org; Web site: http://her.oxfordjournals.org/
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  Data: While many countries require prominent pictorial health warning labels (PHWLs) on the outside of cigarette packs to communicate the harms of smoking, there is evidence that cigarette pack inserts that contain efficacy messages may enhance the effectiveness of PHWLs. The US Food and Drug Administration (FDA) has regulatory authority to communicate with smokers through inserts. While current labeling regulations do not require inclusion of inserts, the FDA could implement them in the future. This study assesses US smokers' perceptions of cigarette package inserts at the conclusion of a two-week randomized trial on cigarette labeling where half of participants were exposed to insert messages (two response-efficacy messages and two self-efficacy messages) in their packs. Participants (n = 359) completed a 30- to 60-min interview with both quantitative and qualitative assessments, including measures of recall and perceived message effectiveness (PME) for specific inserts. Correlates of recall and PME were estimated using mixed-effects regression models. Qualitative responses to PME items were analyzed using thematic analysis. Response-efficacy messages had higher PME and recall than self-efficacy messages. People had diverse responses to the inserts, including that they were positive, thought-provoking, and helpful. Reactions to and perceptions of the inserts indicate potential benefits of integrating efficacy messages into labeling policies.
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