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Noticing Education Campaigns or Public Health Messages about Vaping among Youth in the United States, Canada and England from 2018 to 2022

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Title: Noticing Education Campaigns or Public Health Messages about Vaping among Youth in the United States, Canada and England from 2018 to 2022
Language: English
Authors: Katherine East (ORCID 0000-0001-9083-2131), Eve Taylor (ORCID 0000-0003-3987-4760), Erikas Simonavicius, Matilda Nottage (ORCID 0000-0002-5718-2971), Jessica L. Reid, Robin Burkhalter, Leonie Brose (ORCID 0000-0001-6503-6854), Olivia A. Wackowski, Alex C. Liber (ORCID 0000-0001-7863-3906), Ann McNeill (ORCID 0000-0002-6223-4000), David Hammond (ORCID 0000-0001-8197-6010)
Source: Health Education Research. 2024 39(1):12-28.
Availability: Oxford University Press. Great Clarendon Street, Oxford OX2 6DP, UK. Tel: +44-1865-353907; Fax: +44-1865-353485; e-mail: jnls.cust.serv@oxfordjournals.org; Web site: http://her.oxfordjournals.org/
Peer Reviewed: Y
Page Count: 17
Publication Date: 2024
Sponsoring Agency: National Institutes of Health (NIH) (DHHS)
Contract Number: 1P01CA200512
Document Type: Journal Articles
Reports - Research
Descriptors: Foreign Countries, Youth, Smoking, Public Health, Communication (Thought Transfer), Health Education, Prevention, Health Promotion, Attention
Geographic Terms: United States, United Kingdom (England), Canada
DOI: 10.1093/her/cyad044
ISSN: 0268-1153
1465-3648
Abstract: Public health campaigns have the potential to correct vaping misperceptions. However, campaigns highlighting vaping harms to youth may increase misperceptions that vaping is equally/more harmful than smoking. Vaping campaigns have been implemented in the United States and Canada since 2018 and in England since 2017 but with differing focus: youth vaping prevention (United States/Canada) and smoking cessation (England). We therefore examined country differences and trends in noticing vaping campaigns among youth and, using 2022 data only, perceived valence of campaigns and associations with harm perceptions. Seven repeated cross-sectional surveys of 16-19 year-olds in United States, Canada and England (2018-2022, n = 92 339). Over half of youth reported noticing vaping campaigns, and noticing increased from August 2018 to February 2020 (United States: 55.2% to 74.6%, AOR = 1.21, 95% CI = 1.18-1.24; Canada: 52.6% to 64.5%, AOR = 1.13, 1.11-1.16; England: 48.0% to 53.0%, AOR = 1.05, 1.02-1.08) before decreasing (Canada) or plateauing (England/United States) to August 2022. Increases were most pronounced in the United States, then Canada. Noticing was most common on websites/social media, school and television/radio. In 2022 only, most campaigns were perceived to negatively portray vaping and this was associated with accurately perceiving vaping as less harmful than smoking among youth who exclusively vaped (AOR = 1.46, 1.09-1.97). Consistent with implementation of youth vaping prevention campaigns in the United States and Canada, most youth reported noticing vaping campaigns/messages, and most were perceived to negatively portray vaping.
Abstractor: As Provided
Entry Date: 2024
Accession Number: EJ1414352
Database: ERIC
FullText Text:
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DbLabel: ERIC
An: EJ1414352
AccessLevel: 3
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
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  Data: Noticing Education Campaigns or Public Health Messages about Vaping among Youth in the United States, Canada and England from 2018 to 2022
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  Label: Language
  Group: Lang
  Data: English
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Katherine+East%22">Katherine East</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-9083-2131">0000-0001-9083-2131</externalLink>)<br /><searchLink fieldCode="AR" term="%22Eve+Taylor%22">Eve Taylor</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0003-3987-4760">0000-0003-3987-4760</externalLink>)<br /><searchLink fieldCode="AR" term="%22Erikas+Simonavicius%22">Erikas Simonavicius</searchLink><br /><searchLink fieldCode="AR" term="%22Matilda+Nottage%22">Matilda Nottage</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0002-5718-2971">0000-0002-5718-2971</externalLink>)<br /><searchLink fieldCode="AR" term="%22Jessica+L%2E+Reid%22">Jessica L. Reid</searchLink><br /><searchLink fieldCode="AR" term="%22Robin+Burkhalter%22">Robin Burkhalter</searchLink><br /><searchLink fieldCode="AR" term="%22Leonie+Brose%22">Leonie Brose</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-6503-6854">0000-0001-6503-6854</externalLink>)<br /><searchLink fieldCode="AR" term="%22Olivia+A%2E+Wackowski%22">Olivia A. Wackowski</searchLink><br /><searchLink fieldCode="AR" term="%22Alex+C%2E+Liber%22">Alex C. Liber</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-7863-3906">0000-0001-7863-3906</externalLink>)<br /><searchLink fieldCode="AR" term="%22Ann+McNeill%22">Ann McNeill</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0002-6223-4000">0000-0002-6223-4000</externalLink>)<br /><searchLink fieldCode="AR" term="%22David+Hammond%22">David Hammond</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-8197-6010">0000-0001-8197-6010</externalLink>)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="SO" term="%22Health+Education+Research%22"><i>Health Education Research</i></searchLink>. 2024 39(1):12-28.
– Name: Avail
  Label: Availability
  Group: Avail
  Data: Oxford University Press. Great Clarendon Street, Oxford OX2 6DP, UK. Tel: +44-1865-353907; Fax: +44-1865-353485; e-mail: jnls.cust.serv@oxfordjournals.org; Web site: http://her.oxfordjournals.org/
– Name: PeerReviewed
  Label: Peer Reviewed
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  Data: Y
– Name: Pages
  Label: Page Count
  Group: Src
  Data: 17
– Name: DatePubCY
  Label: Publication Date
  Group: Date
  Data: 2024
– Name: SourceSuprt
  Label: Sponsoring Agency
  Group: SrcSuprt
  Data: National Institutes of Health (NIH) (DHHS)
– Name: NumberContract
  Label: Contract Number
  Group: NumCntrct
  Data: 1P01CA200512
– Name: TypeDocument
  Label: Document Type
  Group: TypDoc
  Data: Journal Articles<br />Reports - Research
– Name: Subject
  Label: Descriptors
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Youth%22">Youth</searchLink><br /><searchLink fieldCode="DE" term="%22Smoking%22">Smoking</searchLink><br /><searchLink fieldCode="DE" term="%22Public+Health%22">Public Health</searchLink><br /><searchLink fieldCode="DE" term="%22Communication+%28Thought+Transfer%29%22">Communication (Thought Transfer)</searchLink><br /><searchLink fieldCode="DE" term="%22Health+Education%22">Health Education</searchLink><br /><searchLink fieldCode="DE" term="%22Prevention%22">Prevention</searchLink><br /><searchLink fieldCode="DE" term="%22Health+Promotion%22">Health Promotion</searchLink><br /><searchLink fieldCode="DE" term="%22Attention%22">Attention</searchLink>
– Name: Subject
  Label: Geographic Terms
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22United+States%22">United States</searchLink><br /><searchLink fieldCode="DE" term="%22United+Kingdom+%28England%29%22">United Kingdom (England)</searchLink><br /><searchLink fieldCode="DE" term="%22Canada%22">Canada</searchLink>
– Name: DOI
  Label: DOI
  Group: ID
  Data: 10.1093/her/cyad044
– Name: ISSN
  Label: ISSN
  Group: ISSN
  Data: 0268-1153<br />1465-3648
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Public health campaigns have the potential to correct vaping misperceptions. However, campaigns highlighting vaping harms to youth may increase misperceptions that vaping is equally/more harmful than smoking. Vaping campaigns have been implemented in the United States and Canada since 2018 and in England since 2017 but with differing focus: youth vaping prevention (United States/Canada) and smoking cessation (England). We therefore examined country differences and trends in noticing vaping campaigns among youth and, using 2022 data only, perceived valence of campaigns and associations with harm perceptions. Seven repeated cross-sectional surveys of 16-19 year-olds in United States, Canada and England (2018-2022, n = 92 339). Over half of youth reported noticing vaping campaigns, and noticing increased from August 2018 to February 2020 (United States: 55.2% to 74.6%, AOR = 1.21, 95% CI = 1.18-1.24; Canada: 52.6% to 64.5%, AOR = 1.13, 1.11-1.16; England: 48.0% to 53.0%, AOR = 1.05, 1.02-1.08) before decreasing (Canada) or plateauing (England/United States) to August 2022. Increases were most pronounced in the United States, then Canada. Noticing was most common on websites/social media, school and television/radio. In 2022 only, most campaigns were perceived to negatively portray vaping and this was associated with accurately perceiving vaping as less harmful than smoking among youth who exclusively vaped (AOR = 1.46, 1.09-1.97). Consistent with implementation of youth vaping prevention campaigns in the United States and Canada, most youth reported noticing vaping campaigns/messages, and most were perceived to negatively portray vaping.
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  Label: Abstractor
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  Data: As Provided
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  Label: Entry Date
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  Data: 2024
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  Label: Accession Number
  Group: ID
  Data: EJ1414352
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=EJ1414352
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        Value: 10.1093/her/cyad044
    Languages:
      – Text: English
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      Pagination:
        PageCount: 17
        StartPage: 12
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      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Youth
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      – SubjectFull: Smoking
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      – SubjectFull: United States
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