Comparative Study of Students' Perception and Behavioral Intention in MOOC Context: Undergraduates in China and Spain
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| Title: | Comparative Study of Students' Perception and Behavioral Intention in MOOC Context: Undergraduates in China and Spain |
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| Language: | English |
| Authors: | Kai Wang (ORCID |
| Source: | Asia-Pacific Education Researcher. 2024 33(5):1129-1137. |
| Availability: | Springer. Available from: Springer Nature. One New York Plaza, Suite 4600, New York, NY 10004. Tel: 800-777-4643; Tel: 212-460-1500; Fax: 212-460-1700; e-mail: customerservice@springernature.com; Web site: https://link.springer.com/ |
| Peer Reviewed: | Y |
| Page Count: | 9 |
| Publication Date: | 2024 |
| Document Type: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Student Attitudes, Student Behavior, Intention, MOOCs, Electronic Learning, Undergraduate Students, Cross Cultural Studies, Foreign Countries, Cultural Influences, Cultural Differences, Educational Technology, Usability |
| Geographic Terms: | China, Spain |
| DOI: | 10.1007/s40299-023-00781-7 |
| ISSN: | 0119-5646 2243-7908 |
| Abstract: | This paper addresses undergraduates' perception and behavioral intention (BI) toward Massive open online courses (MOOCs). It considers the moderating effect of culture to further explore the perceptions of students with different cultures to engage in MOOCs, providing MOOC suppliers with practical suggestions. 770 undergraduates in Spain and China are involved in this study. The proposed research model incorporating the technology acceptance model and theory of planned behavior is confirmed as a desirable theoretical model. Additionally, the moderating effect of culture has been confirmed between Spanish and Chinese students. The findings show Perceived usefulness and Perceived ease of use are effective in forming attitude (ATT). Besides, ATT and subjective norm, and perceived behavioral control are confirmed as vital factors impacting BI. Regarding the moderating effect of culture, significant differences have been detected to account for their behavior. |
| Abstractor: | As Provided |
| Entry Date: | 2024 |
| Accession Number: | EJ1437311 |
| Database: | ERIC |
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| Abstract: | This paper addresses undergraduates' perception and behavioral intention (BI) toward Massive open online courses (MOOCs). It considers the moderating effect of culture to further explore the perceptions of students with different cultures to engage in MOOCs, providing MOOC suppliers with practical suggestions. 770 undergraduates in Spain and China are involved in this study. The proposed research model incorporating the technology acceptance model and theory of planned behavior is confirmed as a desirable theoretical model. Additionally, the moderating effect of culture has been confirmed between Spanish and Chinese students. The findings show Perceived usefulness and Perceived ease of use are effective in forming attitude (ATT). Besides, ATT and subjective norm, and perceived behavioral control are confirmed as vital factors impacting BI. Regarding the moderating effect of culture, significant differences have been detected to account for their behavior. |
|---|---|
| ISSN: | 0119-5646 2243-7908 |
| DOI: | 10.1007/s40299-023-00781-7 |
