Implementing Generative AI Chatbots as a Decision Aid for Enhanced Values Clarification Exercises in Online Business Ethics Education

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Title: Implementing Generative AI Chatbots as a Decision Aid for Enhanced Values Clarification Exercises in Online Business Ethics Education
Language: English
Authors: Yung-Hsiang Hu
Source: Educational Technology & Society. 2024 27(3):356-373.
Availability: International Forum of Educational Technology & Society. Available from: National Yunlin University of Science and Technology. No. 123, Section 3, Daxue Road, Douliu City, Yunlin County, Taiwan 64002. e-mail: journal.ets@gmail.com; Web site: https://www.j-ets.net/
Peer Reviewed: Y
Page Count: 18
Publication Date: 2024
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Foreign Countries, Undergraduate Students, Artificial Intelligence, Business Administration Education, Ethics, Moral Development, Man Machine Systems, Values Clarification, Self Efficacy, Decision Making Skills, Decision Support Systems, Conflict Resolution, Online Courses
Geographic Terms: Taiwan
DOI: 10.30191/ETS.202407_27(3).TP02
ISSN: 1176-3647
1436-4522
Abstract: Ethical decision-making is challenging for most students. Values clarification exercises (VCEs) can help reduce decisional conflicts and feelings of regret. Scholars have suggested Ethical decision-making is challenging for most students. Values clarification exercises (VCEs) can help reduce decisional conflicts and feelings of regret. Scholars have suggested designing values deliberation exercises based on moral dilemma scenarios to help students to identify their values system. However, such exercises are challenging to complete for most teachers and students. Therefore, the development of artificial intelligence (AI)-supported decision aids is warranted. Studies have revealed that using a one-on-one interactive chatbot is a feasible learning strategy for improving the dialectic skills of students. Thus, this study proposed a human-machine learning framework that helps students to perform values clarification in the context of moral dilemmas. To assess the effectiveness of the framework, the present study incorporated the chatbot Chat Generative Pre-trained Transformer into the business ethics course of a university to develop a generative-AI-chatbot-assisted VCE (GAIC-VCE) system for university students. In total, 70 university students were recruited and divided into an experimental group and a control group. The experimental group completed GAIC-VCEs, whereas the control group completed conventional VCEs. The results revealed that the GAIC-VCE system effectively improved the experimental-group students' ethical self-efficacy and ethical decision-making confidence and reduced their decisional conflicts.
Abstractor: As Provided
Entry Date: 2024
Accession Number: EJ1437432
Database: ERIC
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  Data: Implementing Generative AI Chatbots as a Decision Aid for Enhanced Values Clarification Exercises in Online Business Ethics Education
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  Data: International Forum of Educational Technology & Society. Available from: National Yunlin University of Science and Technology. No. 123, Section 3, Daxue Road, Douliu City, Yunlin County, Taiwan 64002. e-mail: journal.ets@gmail.com; Web site: https://www.j-ets.net/
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  Data: <searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Undergraduate+Students%22">Undergraduate Students</searchLink><br /><searchLink fieldCode="DE" term="%22Artificial+Intelligence%22">Artificial Intelligence</searchLink><br /><searchLink fieldCode="DE" term="%22Business+Administration+Education%22">Business Administration Education</searchLink><br /><searchLink fieldCode="DE" term="%22Ethics%22">Ethics</searchLink><br /><searchLink fieldCode="DE" term="%22Moral+Development%22">Moral Development</searchLink><br /><searchLink fieldCode="DE" term="%22Man+Machine+Systems%22">Man Machine Systems</searchLink><br /><searchLink fieldCode="DE" term="%22Values+Clarification%22">Values Clarification</searchLink><br /><searchLink fieldCode="DE" term="%22Self+Efficacy%22">Self Efficacy</searchLink><br /><searchLink fieldCode="DE" term="%22Decision+Making+Skills%22">Decision Making Skills</searchLink><br /><searchLink fieldCode="DE" term="%22Decision+Support+Systems%22">Decision Support Systems</searchLink><br /><searchLink fieldCode="DE" term="%22Conflict+Resolution%22">Conflict Resolution</searchLink><br /><searchLink fieldCode="DE" term="%22Online+Courses%22">Online Courses</searchLink>
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  Data: 10.30191/ETS.202407_27(3).TP02
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  Data: 1176-3647<br />1436-4522
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Ethical decision-making is challenging for most students. Values clarification exercises (VCEs) can help reduce decisional conflicts and feelings of regret. Scholars have suggested Ethical decision-making is challenging for most students. Values clarification exercises (VCEs) can help reduce decisional conflicts and feelings of regret. Scholars have suggested designing values deliberation exercises based on moral dilemma scenarios to help students to identify their values system. However, such exercises are challenging to complete for most teachers and students. Therefore, the development of artificial intelligence (AI)-supported decision aids is warranted. Studies have revealed that using a one-on-one interactive chatbot is a feasible learning strategy for improving the dialectic skills of students. Thus, this study proposed a human-machine learning framework that helps students to perform values clarification in the context of moral dilemmas. To assess the effectiveness of the framework, the present study incorporated the chatbot Chat Generative Pre-trained Transformer into the business ethics course of a university to develop a generative-AI-chatbot-assisted VCE (GAIC-VCE) system for university students. In total, 70 university students were recruited and divided into an experimental group and a control group. The experimental group completed GAIC-VCEs, whereas the control group completed conventional VCEs. The results revealed that the GAIC-VCE system effectively improved the experimental-group students' ethical self-efficacy and ethical decision-making confidence and reduced their decisional conflicts.
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        Value: 10.30191/ETS.202407_27(3).TP02
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      – Text: English
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      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Undergraduate Students
        Type: general
      – SubjectFull: Artificial Intelligence
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      – SubjectFull: Business Administration Education
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      – SubjectFull: Ethics
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      – SubjectFull: Moral Development
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      – SubjectFull: Man Machine Systems
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      – SubjectFull: Values Clarification
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      – SubjectFull: Self Efficacy
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      – SubjectFull: Decision Making Skills
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      – SubjectFull: Conflict Resolution
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      – SubjectFull: Online Courses
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      – SubjectFull: Taiwan
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      – TitleFull: Implementing Generative AI Chatbots as a Decision Aid for Enhanced Values Clarification Exercises in Online Business Ethics Education
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