University-as-a-Service: Designing Thinking Approach for Bangkok University Business Innovation Curriculum and Service Development

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Bibliographic Details
Title: University-as-a-Service: Designing Thinking Approach for Bangkok University Business Innovation Curriculum and Service Development
Language: English
Authors: Chulatep Senivongse, Alex Bennet
Source: Innovations in Education and Teaching International. 2024 61(5):1101-1124.
Availability: Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Peer Reviewed: Y
Page Count: 24
Publication Date: 2024
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Foreign Countries, College Students, Student Experience, College Role, Information Technology, Curriculum Development, Private Colleges, Design, Business Administration Education, Job Skills, Skill Development, Lifelong Learning, Program Design, College Faculty, Teacher Attitudes, Institutional Cooperation
Geographic Terms: Thailand (Bangkok)
DOI: 10.1080/14703297.2023.2253251
ISSN: 1470-3297
1470-3300
Abstract: This study explores the implementation of the university-as-a-service (UaaS) paradigm in higher education. Through qualitative research, it examines student and stakeholder experiences to inform the redesign of university programmes. The UaaS model aims to enhance university engagement with the business ecosystem and meet the demands of the digital economy. Services within the UaaS framework include research, international programmes, sustainable development, consulting, Center of Excellence establishment, and startup support. The study highlights the importance of developing an action plan and prioritising tasks, balancing collaboration and customisation. Integration of Design Thinking principles is crucial for equipping students with essential skills. Aligning university programmes with the evolving needs of the digital economy is emphasised. This research provides practical guidance for universities to enhance their engagement, fostering economic growth and social progress. Future efforts should refine and optimise the UaaS framework.
Abstractor: As Provided
Entry Date: 2024
Accession Number: EJ1438839
Database: ERIC
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Description
Abstract:This study explores the implementation of the university-as-a-service (UaaS) paradigm in higher education. Through qualitative research, it examines student and stakeholder experiences to inform the redesign of university programmes. The UaaS model aims to enhance university engagement with the business ecosystem and meet the demands of the digital economy. Services within the UaaS framework include research, international programmes, sustainable development, consulting, Center of Excellence establishment, and startup support. The study highlights the importance of developing an action plan and prioritising tasks, balancing collaboration and customisation. Integration of Design Thinking principles is crucial for equipping students with essential skills. Aligning university programmes with the evolving needs of the digital economy is emphasised. This research provides practical guidance for universities to enhance their engagement, fostering economic growth and social progress. Future efforts should refine and optimise the UaaS framework.
ISSN:1470-3297
1470-3300
DOI:10.1080/14703297.2023.2253251