The Message Matters: Advertisement Framing and College Women's Beliefs toward Exercise
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| Title: | The Message Matters: Advertisement Framing and College Women's Beliefs toward Exercise |
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| Language: | English |
| Authors: | Jaclyn Inel Hadfield (ORCID |
| Source: | Journal of American College Health. 2024 72(9):3225-3236. |
| Availability: | Taylor & Francis. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Peer Reviewed: | Y |
| Page Count: | 12 |
| Publication Date: | 2024 |
| Document Type: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Females, Undergraduate Students, Student Attitudes, Exercise, Advertising, Intention, Health Behavior, Racial Differences, Ethnicity, Well Being, Physical Activity Level, Community Role, Self Concept, Human Body, Health, Physical Fitness, Gender Differences, Courses |
| DOI: | 10.1080/07448481.2022.2155457 |
| ISSN: | 0744-8481 1940-3208 |
| Abstract: | Objective: This study explores college women's beliefs and experiences about exercise informed by different framing strategies, and how they may influence exercise engagement. Participants: Four focus groups were conducted with 19 undergraduate women at a large public Midwestern university. Methods: Four differently framed group exercise advertisements were used to prompt focus group discussions on beliefs and intentions to exercise. Transcribed data were analyzed with a thematic content approach. Results: Undergraduate female participants described more positive beliefs that influence intention with a well-being-framed advertisement. More negative beliefs were described when the advertisement focused on enhancing appearance. Participants of color believed that seeing more representation of diversity in advertisements would make engaging in exercise easier. Conclusion: Positive beliefs linked to a "well-being" frame and diverse imagery of women in exercise advertisements may improve intention to exercise, increasing physical activity among women. |
| Abstractor: | As Provided |
| Entry Date: | 2024 |
| Accession Number: | EJ1452043 |
| Database: | ERIC |
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| Abstract: | Objective: This study explores college women's beliefs and experiences about exercise informed by different framing strategies, and how they may influence exercise engagement. Participants: Four focus groups were conducted with 19 undergraduate women at a large public Midwestern university. Methods: Four differently framed group exercise advertisements were used to prompt focus group discussions on beliefs and intentions to exercise. Transcribed data were analyzed with a thematic content approach. Results: Undergraduate female participants described more positive beliefs that influence intention with a well-being-framed advertisement. More negative beliefs were described when the advertisement focused on enhancing appearance. Participants of color believed that seeing more representation of diversity in advertisements would make engaging in exercise easier. Conclusion: Positive beliefs linked to a "well-being" frame and diverse imagery of women in exercise advertisements may improve intention to exercise, increasing physical activity among women. |
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| ISSN: | 0744-8481 1940-3208 |
| DOI: | 10.1080/07448481.2022.2155457 |
