Learning to Pitch: A Review of Content in Sport Sales Courses
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| Title: | Learning to Pitch: A Review of Content in Sport Sales Courses |
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| Language: | English |
| Authors: | Mandy Barefoot (ORCID |
| Source: | Sport Management Education Journal. 2025 19(1):62-71. |
| Availability: | Human Kinetics, Inc. 1607 North Market Street, Champaign, IL 61820. Tel: 800-474-4457; Fax: 217-351-1549; e-mail: info@hkusa.com; Web site: https://journals.humankinetics.com/view/journals/smej/smej-overview.xml |
| Peer Reviewed: | Y |
| Page Count: | 10 |
| Publication Date: | 2025 |
| Document Type: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Team Sports, Sales Occupations, Merchandising, Salesmanship, Course Descriptions, Management Development, Instructional Materials, Content Analysis, Credentials, Course Evaluation, Higher Education |
| DOI: | 10.1123/smej.2023-0027 |
| ISSN: | 1938-6974 2163-2367 |
| Abstract: | Sport-sales-specific coursework is emerging as a crucial addition to sport management curricula for a variety of institutions. However, a new sport sales course can present instructors with the unique challenge of developing a course without any departmental precedent. The current study collected syllabi from recent sport sales courses to provide a community-based solution to the deficit of historical sport sales course materials and syllabi in any given department. Syllabi were analyzed using a combined content-analysis approach. Findings include prevalent content themes, a summary of required materials, and the adaptability of skills learned through sales coursework. Similarly, the utility of microcredentials as course content in sport sales, a concept not previously explored in sport sales pedagogy literature, is highlighted by the current findings and discussed as an avenue for future research. |
| Abstractor: | As Provided |
| Entry Date: | 2025 |
| Accession Number: | EJ1467664 |
| Database: | ERIC |
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| Abstract: | Sport-sales-specific coursework is emerging as a crucial addition to sport management curricula for a variety of institutions. However, a new sport sales course can present instructors with the unique challenge of developing a course without any departmental precedent. The current study collected syllabi from recent sport sales courses to provide a community-based solution to the deficit of historical sport sales course materials and syllabi in any given department. Syllabi were analyzed using a combined content-analysis approach. Findings include prevalent content themes, a summary of required materials, and the adaptability of skills learned through sales coursework. Similarly, the utility of microcredentials as course content in sport sales, a concept not previously explored in sport sales pedagogy literature, is highlighted by the current findings and discussed as an avenue for future research. |
|---|---|
| ISSN: | 1938-6974 2163-2367 |
| DOI: | 10.1123/smej.2023-0027 |
