View in EDS

Communicating Public Health Information to a Global Audience: An Evaluation of Methods to Overcome Barriers Using a Community-Focussed Approach

Saved in:
Bibliographic Details
Title: Communicating Public Health Information to a Global Audience: An Evaluation of Methods to Overcome Barriers Using a Community-Focussed Approach
Language: English
Authors: Sapphire Crosby (ORCID 0000-0002-8423-2356), Charlie Firth, Indrani Lahiri (ORCID 0000-0001-5102-1168), Katie Laird (ORCID 0000-0001-7187-0415), Robert Watson (ORCID 0000-0002-3856-0391), Sarah Younie (ORCID 0000-0001-8981-6476)
Source: Health Education. 2025 125(5):603-621.
Availability: Emerald Publishing Limited. Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA, UK. Tel: +44-1274-777700; Fax: +44-1274-785201; e-mail: emerald@emeraldinsight.com; Web site: http://www.emerald.com/insight
Peer Reviewed: Y
Page Count: 19
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Descriptors: Public Health, Information Dissemination, Barriers, Radio, Technological Literacy, Access to Computers, Misinformation, Foreign Countries, Intervention
Geographic Terms: United Kingdom
DOI: 10.1108/HE-06-2023-0066
ISSN: 0965-4283
1758-714X
Abstract: Purpose: This paper explores the topic of disseminating public health information, the challenges and barriers, what can be learnt from the experiences of community health, education and media practitioners across the globe, and how we can utilise this knowledge to inform the creation and dissemination of public health messages in the UK. Design/methodology/approach: Specialists across seven countries took part in semi-structured podcast interviews which formed an online "Newsdesk" day. Five podcast interviews were undertaken which discussed different communication techniques with the aim to challenge and aid our understanding of global health communications, with a particular focus on the use of community radio/podcasts. Specialists working as radio producers, a global director of impact, public health researchers and organisation co-ordinators took part in the discussions. Thematic analysis was employed to analyse the interviews'/discussions' findings. Findings: Three key challenges to public health communications were identified within the discussions: digital literacy, the digital divide and misinformation. Having discussed ways in which to combat these three barriers, the findings from the discussions highlighted the importance of audience research to overcome issues surrounding digital literacy; multimodal dissemination in response to the digital divide and using trusted sources to reduce the spread of misinformation. Originality/value: This study found that the traditional methods of dissemination, often utilised by larger media outlets, are not always effective. Empowerment and collaboration/co-creation to tailor information to different communities and using community-led models of communication are vital. Researching and working alongside audiences and using multimodal dissemination enables valuable and successful health communications.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1482231
Database: ERIC
FullText Text:
  Availability: 0
Header DbId: eric
DbLabel: ERIC
An: EJ1482231
AccessLevel: 3
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Communicating Public Health Information to a Global Audience: An Evaluation of Methods to Overcome Barriers Using a Community-Focussed Approach
– Name: Language
  Label: Language
  Group: Lang
  Data: English
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Sapphire+Crosby%22">Sapphire Crosby</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0002-8423-2356">0000-0002-8423-2356</externalLink>)<br /><searchLink fieldCode="AR" term="%22Charlie+Firth%22">Charlie Firth</searchLink><br /><searchLink fieldCode="AR" term="%22Indrani+Lahiri%22">Indrani Lahiri</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-5102-1168">0000-0001-5102-1168</externalLink>)<br /><searchLink fieldCode="AR" term="%22Katie+Laird%22">Katie Laird</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-7187-0415">0000-0001-7187-0415</externalLink>)<br /><searchLink fieldCode="AR" term="%22Robert+Watson%22">Robert Watson</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0002-3856-0391">0000-0002-3856-0391</externalLink>)<br /><searchLink fieldCode="AR" term="%22Sarah+Younie%22">Sarah Younie</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-8981-6476">0000-0001-8981-6476</externalLink>)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="SO" term="%22Health+Education%22"><i>Health Education</i></searchLink>. 2025 125(5):603-621.
– Name: Avail
  Label: Availability
  Group: Avail
  Data: Emerald Publishing Limited. Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA, UK. Tel: +44-1274-777700; Fax: +44-1274-785201; e-mail: emerald@emeraldinsight.com; Web site: http://www.emerald.com/insight
– Name: PeerReviewed
  Label: Peer Reviewed
  Group: SrcInfo
  Data: Y
– Name: Pages
  Label: Page Count
  Group: Src
  Data: 19
– Name: DatePubCY
  Label: Publication Date
  Group: Date
  Data: 2025
– Name: TypeDocument
  Label: Document Type
  Group: TypDoc
  Data: Journal Articles<br />Reports - Research
– Name: Subject
  Label: Descriptors
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Public+Health%22">Public Health</searchLink><br /><searchLink fieldCode="DE" term="%22Information+Dissemination%22">Information Dissemination</searchLink><br /><searchLink fieldCode="DE" term="%22Barriers%22">Barriers</searchLink><br /><searchLink fieldCode="DE" term="%22Radio%22">Radio</searchLink><br /><searchLink fieldCode="DE" term="%22Technological+Literacy%22">Technological Literacy</searchLink><br /><searchLink fieldCode="DE" term="%22Access+to+Computers%22">Access to Computers</searchLink><br /><searchLink fieldCode="DE" term="%22Misinformation%22">Misinformation</searchLink><br /><searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Intervention%22">Intervention</searchLink>
– Name: Subject
  Label: Geographic Terms
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22United+Kingdom%22">United Kingdom</searchLink>
– Name: DOI
  Label: DOI
  Group: ID
  Data: 10.1108/HE-06-2023-0066
– Name: ISSN
  Label: ISSN
  Group: ISSN
  Data: 0965-4283<br />1758-714X
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Purpose: This paper explores the topic of disseminating public health information, the challenges and barriers, what can be learnt from the experiences of community health, education and media practitioners across the globe, and how we can utilise this knowledge to inform the creation and dissemination of public health messages in the UK. Design/methodology/approach: Specialists across seven countries took part in semi-structured podcast interviews which formed an online "Newsdesk" day. Five podcast interviews were undertaken which discussed different communication techniques with the aim to challenge and aid our understanding of global health communications, with a particular focus on the use of community radio/podcasts. Specialists working as radio producers, a global director of impact, public health researchers and organisation co-ordinators took part in the discussions. Thematic analysis was employed to analyse the interviews'/discussions' findings. Findings: Three key challenges to public health communications were identified within the discussions: digital literacy, the digital divide and misinformation. Having discussed ways in which to combat these three barriers, the findings from the discussions highlighted the importance of audience research to overcome issues surrounding digital literacy; multimodal dissemination in response to the digital divide and using trusted sources to reduce the spread of misinformation. Originality/value: This study found that the traditional methods of dissemination, often utilised by larger media outlets, are not always effective. Empowerment and collaboration/co-creation to tailor information to different communities and using community-led models of communication are vital. Researching and working alongside audiences and using multimodal dissemination enables valuable and successful health communications.
– Name: AbstractInfo
  Label: Abstractor
  Group: Ab
  Data: As Provided
– Name: DateEntry
  Label: Entry Date
  Group: Date
  Data: 2025
– Name: AN
  Label: Accession Number
  Group: ID
  Data: EJ1482231
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=EJ1482231
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1108/HE-06-2023-0066
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 19
        StartPage: 603
    Subjects:
      – SubjectFull: Public Health
        Type: general
      – SubjectFull: Information Dissemination
        Type: general
      – SubjectFull: Barriers
        Type: general
      – SubjectFull: Radio
        Type: general
      – SubjectFull: Technological Literacy
        Type: general
      – SubjectFull: Access to Computers
        Type: general
      – SubjectFull: Misinformation
        Type: general
      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Intervention
        Type: general
      – SubjectFull: United Kingdom
        Type: general
    Titles:
      – TitleFull: Communicating Public Health Information to a Global Audience: An Evaluation of Methods to Overcome Barriers Using a Community-Focussed Approach
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Sapphire Crosby
      – PersonEntity:
          Name:
            NameFull: Charlie Firth
      – PersonEntity:
          Name:
            NameFull: Indrani Lahiri
      – PersonEntity:
          Name:
            NameFull: Katie Laird
      – PersonEntity:
          Name:
            NameFull: Robert Watson
      – PersonEntity:
          Name:
            NameFull: Sarah Younie
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 08
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 0965-4283
            – Type: issn-electronic
              Value: 1758-714X
          Numbering:
            – Type: volume
              Value: 125
            – Type: issue
              Value: 5
          Titles:
            – TitleFull: Health Education
              Type: main
ResultId 1