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Offering Web Response as a Refusal Conversion Technique in a Mixed-Mode Survey

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Bibliographic Details
Title: Offering Web Response as a Refusal Conversion Technique in a Mixed-Mode Survey
Language: English
Authors: Hafsteinn Einarsson (ORCID 0000-0001-9623-487X)
Source: Field Methods. 2025 37(3):215-227.
Availability: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
Peer Reviewed: Y
Page Count: 13
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Descriptors: Surveys, Response Rates (Questionnaires), Young Adults, Methods, Participation, Rejection (Psychology), Foreign Countries
Geographic Terms: Iceland
DOI: 10.1177/1525822X241263508
ISSN: 1525-822X
1552-3969
Abstract: Survey organizations aiming to improve response rates in the later stages of fieldwork often attempt refusal conversions. However, reestablishing contact with units that have refused participation at prior stages of fieldwork may prove costly and time consuming. In this article, the potential of using a refusal conversion procedure in a single contact is investigated. In a mixed-mode survey of young adults in Iceland, individuals who were contacted by telephone and refused participation were instantly offered the option of self-completing the survey on the web at their time of choice. Results indicate that this procedure can meaningfully improve response rates in a survey of young adults in Iceland. The additional respondents gathered using this procedure were mostly similar to those who responded by using other modes when considering demographic background and responses to survey items.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1482589
Database: ERIC
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  Data: Offering Web Response as a Refusal Conversion Technique in a Mixed-Mode Survey
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  Data: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
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  Data: <searchLink fieldCode="DE" term="%22Iceland%22">Iceland</searchLink>
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  Data: 10.1177/1525822X241263508
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  Data: Survey organizations aiming to improve response rates in the later stages of fieldwork often attempt refusal conversions. However, reestablishing contact with units that have refused participation at prior stages of fieldwork may prove costly and time consuming. In this article, the potential of using a refusal conversion procedure in a single contact is investigated. In a mixed-mode survey of young adults in Iceland, individuals who were contacted by telephone and refused participation were instantly offered the option of self-completing the survey on the web at their time of choice. Results indicate that this procedure can meaningfully improve response rates in a survey of young adults in Iceland. The additional respondents gathered using this procedure were mostly similar to those who responded by using other modes when considering demographic background and responses to survey items.
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  Data: 2025
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      – SubjectFull: Iceland
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