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The Effectiveness of Marketing-Oriented Project-Based Mobile Learning in Improving Students' Critical Thinking and Collaboration Skills in Business Education

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Title: The Effectiveness of Marketing-Oriented Project-Based Mobile Learning in Improving Students' Critical Thinking and Collaboration Skills in Business Education
Language: English
Authors: Ninik Sudarwati (ORCID 0000-0002-4910-1377), Agus Prianto (ORCID 0000-0001-5100-1191), Firman (ORCID 0000-0001-5267-4902)
Source: Educational Process: International Journal. Article e2025271 2025 16.
Availability: UNIVERSITEPARK Limited. iTOWER Plaza (No61, 9th floor) Merkez Mh Akar Cd No3, Sisli, Istanbul, Turkey 34382. e-mail: editor@edupij.com; Web site: http://www.edupij.com/
Peer Reviewed: Y
Page Count: 37
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Postsecondary Education
Descriptors: Business Education, Critical Thinking, Cooperation, Electronic Learning, Active Learning, Student Projects, Marketing, Undergraduate Students, College Instruction, Introductory Courses, Foreign Countries
Geographic Terms: Indonesia
ISSN: 2147-0901
2564-8020
Abstract: Background/purpose: The rapid advancement of technology, particularly in mobile learning, presents new opportunities for flexible, accessible education. In business education, especially marketing courses, integrating technology while cultivating essential 21st-century skills like critical thinking and collaboration remains challenging. This study was conducted to address this gap by developing and evaluating an interactive mobile learning platform tailored to business students' needs. Materials/methods: This study utilized the ADDIE instructional design model (Analysis, Design, Development, Implementation, Evaluation) to develop and validate the Marketing-Oriented Project-Based Mobile Learning (MOPjBML) platform for business education. The research involved 63 undergraduate students (aged 18-22) enrolled in an Introduction to Business course at a university in Indonesia, alongside expert validators (n=3) in economics education, learning media, and business instruction. The data were collected through surveys, observations, and phased trials (small- and large-group implementations) to assess platform validity, practicality, and efficacy. Quantitative analyses (paired t-tests, validity/reliability assessments, normality testing) and qualitative evaluations (expert reviews, learner feedback) were conducted to examine the platform's educational impact and implementation outcomes. Results: Results demonstrated significant improvements in critical thinking (23.4% gain, p<0.001) and collaboration (26.2% gain, p<0.001) using the MOPjBML platform. Expert validation confirmed high validity (85.6%) and practicality (88%). The multimedia-enriched platform effectively enhanced marketing comprehension through videos, quizzes, and textual materials, confirming its efficacy in business education. Conclusion: This study concludes that the MOPjBML platform is an effective and innovative tool for enhancing 21st-century essential competencies in business education, particularly those related to critical thinking and collaboration skills.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1483207
Database: ERIC
FullText Text:
  Availability: 0
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  Data: The Effectiveness of Marketing-Oriented Project-Based Mobile Learning in Improving Students&#39; Critical Thinking and Collaboration Skills in Business Education
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  Data: &lt;searchLink fieldCode=&quot;AR&quot; term=&quot;%22Ninik+Sudarwati%22&quot;&gt;Ninik Sudarwati&lt;/searchLink&gt; (ORCID &lt;externalLink term=&quot;https://orcid.org/0000-0002-4910-1377&quot;&gt;0000-0002-4910-1377&lt;/externalLink&gt;)&lt;br /&gt;&lt;searchLink fieldCode=&quot;AR&quot; term=&quot;%22Agus+Prianto%22&quot;&gt;Agus Prianto&lt;/searchLink&gt; (ORCID &lt;externalLink term=&quot;https://orcid.org/0000-0001-5100-1191&quot;&gt;0000-0001-5100-1191&lt;/externalLink&gt;)&lt;br /&gt;&lt;searchLink fieldCode=&quot;AR&quot; term=&quot;%22Firman%22&quot;&gt;Firman&lt;/searchLink&gt; (ORCID &lt;externalLink term=&quot;https://orcid.org/0000-0001-5267-4902&quot;&gt;0000-0001-5267-4902&lt;/externalLink&gt;)
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  Data: 37
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  Data: 2147-0901&lt;br /&gt;2564-8020
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Background/purpose: The rapid advancement of technology, particularly in mobile learning, presents new opportunities for flexible, accessible education. In business education, especially marketing courses, integrating technology while cultivating essential 21st-century skills like critical thinking and collaboration remains challenging. This study was conducted to address this gap by developing and evaluating an interactive mobile learning platform tailored to business students&#39; needs. Materials/methods: This study utilized the ADDIE instructional design model (Analysis, Design, Development, Implementation, Evaluation) to develop and validate the Marketing-Oriented Project-Based Mobile Learning (MOPjBML) platform for business education. The research involved 63 undergraduate students (aged 18-22) enrolled in an Introduction to Business course at a university in Indonesia, alongside expert validators (n=3) in economics education, learning media, and business instruction. The data were collected through surveys, observations, and phased trials (small- and large-group implementations) to assess platform validity, practicality, and efficacy. Quantitative analyses (paired t-tests, validity/reliability assessments, normality testing) and qualitative evaluations (expert reviews, learner feedback) were conducted to examine the platform&#39;s educational impact and implementation outcomes. Results: Results demonstrated significant improvements in critical thinking (23.4% gain, p&lt;0.001) and collaboration (26.2% gain, p&lt;0.001) using the MOPjBML platform. Expert validation confirmed high validity (85.6%) and practicality (88%). The multimedia-enriched platform effectively enhanced marketing comprehension through videos, quizzes, and textual materials, confirming its efficacy in business education. Conclusion: This study concludes that the MOPjBML platform is an effective and innovative tool for enhancing 21st-century essential competencies in business education, particularly those related to critical thinking and collaboration skills.
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  Data: 2025
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RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 37
    Subjects:
      – SubjectFull: Business Education
        Type: general
      – SubjectFull: Critical Thinking
        Type: general
      – SubjectFull: Cooperation
        Type: general
      – SubjectFull: Electronic Learning
        Type: general
      – SubjectFull: Active Learning
        Type: general
      – SubjectFull: Student Projects
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Undergraduate Students
        Type: general
      – SubjectFull: College Instruction
        Type: general
      – SubjectFull: Introductory Courses
        Type: general
      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Indonesia
        Type: general
    Titles:
      – TitleFull: The Effectiveness of Marketing-Oriented Project-Based Mobile Learning in Improving Students' Critical Thinking and Collaboration Skills in Business Education
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            NameFull: Firman
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              Y: 2025
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