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Exploring Vietnamese Students' Intention to Adopt AI-Powered Study Tools: Integrating TPB and TAM

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Title: Exploring Vietnamese Students' Intention to Adopt AI-Powered Study Tools: Integrating TPB and TAM
Language: English
Authors: Thanh Huong Nguyen (ORCID 0000-0003-1447-0305), Do Anh Tu Ha (ORCID 0009-0005-9945-4727)
Source: Educational Process: International Journal. Article e2025283 2025 16.
Availability: UNIVERSITEPARK Limited. iTOWER Plaza (No61, 9th floor) Merkez Mh Akar Cd No3, Sisli, Istanbul, Turkey 34382. e-mail: editor@edupij.com; Web site: http://www.edupij.com/
Peer Reviewed: Y
Page Count: 28
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Tests/Questionnaires
Education Level: Higher Education
Postsecondary Education
Descriptors: Artificial Intelligence, Technology Uses in Education, College Students, Intention, Foreign Countries, Usability, Value Judgment, Self Efficacy, Psychological Patterns
Geographic Terms: Vietnam
ISSN: 2147-0901
2564-8020
Abstract: Background/purpose: The study addresses the lack of clear policies and ethical concerns surrounding AI use in Vietnamese universities, where debates continue over balancing AI's benefits with risks of academic misconduct. This study seeks to investigate determinants of students' use of AI-powered study tools, by applying the Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM), to inform better teaching strategies and AI tool development. Materials/methods: Using PLS-SEM analysis, we examine the roles of perceived behavioral control (PBC), perceived usefulness (PU), perceived ease of use (PEOU), computer self-efficacy (CS), attitudes toward using AI (ATU), perceived enjoyment (PE), and subjective norms (SN) in shaping students' adoption intentions. The study also investigates the mediating role of behavioral intention (BI) in the adoption process. Results: The analysis of 313 valid responses collected online via Google Forms indicates that PBC, CS, and ATU positively influence BI, suggesting that Gen Z students are more likely to adopt AI tools when they feel confident using them and perceive them as beneficial. PU and PEOU positively impact ATU, reinforcing the adoption process, while PE and SN do not significantly affect BI. Conclusion: Findings suggest that Vietnamese Gen Z students prioritize functional benefits, such as academic performance and efficiency, over entertainment value. These insights emphasize the need for AI tools that align with students' learning needs, offering valuable implications for educators and developers in Vietnam's evolving educational landscape.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1483418
Database: ERIC
FullText Text:
  Availability: 0
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  Data: Exploring Vietnamese Students' Intention to Adopt AI-Powered Study Tools: Integrating TPB and TAM
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  Data: <searchLink fieldCode="AR" term="%22Thanh+Huong+Nguyen%22">Thanh Huong Nguyen</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0003-1447-0305">0000-0003-1447-0305</externalLink>)<br /><searchLink fieldCode="AR" term="%22Do+Anh+Tu+Ha%22">Do Anh Tu Ha</searchLink> (ORCID <externalLink term="https://orcid.org/0009-0005-9945-4727">0009-0005-9945-4727</externalLink>)
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  Data: <searchLink fieldCode="SO" term="%22Educational+Process%3A+International+Journal%22"><i>Educational Process: International Journal</i></searchLink>. Article e2025283 2025 16.
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  Data: UNIVERSITEPARK Limited. iTOWER Plaza (No61, 9th floor) Merkez Mh Akar Cd No3, Sisli, Istanbul, Turkey 34382. e-mail: editor@edupij.com; Web site: http://www.edupij.com/
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  Data: Y
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  Data: 28
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  Data: <searchLink fieldCode="EL" term="%22Higher+Education%22">Higher Education</searchLink><br /><searchLink fieldCode="EL" term="%22Postsecondary+Education%22">Postsecondary Education</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Artificial+Intelligence%22">Artificial Intelligence</searchLink><br /><searchLink fieldCode="DE" term="%22Technology+Uses+in+Education%22">Technology Uses in Education</searchLink><br /><searchLink fieldCode="DE" term="%22College+Students%22">College Students</searchLink><br /><searchLink fieldCode="DE" term="%22Intention%22">Intention</searchLink><br /><searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Usability%22">Usability</searchLink><br /><searchLink fieldCode="DE" term="%22Value+Judgment%22">Value Judgment</searchLink><br /><searchLink fieldCode="DE" term="%22Self+Efficacy%22">Self Efficacy</searchLink><br /><searchLink fieldCode="DE" term="%22Psychological+Patterns%22">Psychological Patterns</searchLink>
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  Label: Geographic Terms
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  Data: <searchLink fieldCode="DE" term="%22Vietnam%22">Vietnam</searchLink>
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  Data: 2147-0901<br />2564-8020
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Background/purpose: The study addresses the lack of clear policies and ethical concerns surrounding AI use in Vietnamese universities, where debates continue over balancing AI's benefits with risks of academic misconduct. This study seeks to investigate determinants of students' use of AI-powered study tools, by applying the Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM), to inform better teaching strategies and AI tool development. Materials/methods: Using PLS-SEM analysis, we examine the roles of perceived behavioral control (PBC), perceived usefulness (PU), perceived ease of use (PEOU), computer self-efficacy (CS), attitudes toward using AI (ATU), perceived enjoyment (PE), and subjective norms (SN) in shaping students' adoption intentions. The study also investigates the mediating role of behavioral intention (BI) in the adoption process. Results: The analysis of 313 valid responses collected online via Google Forms indicates that PBC, CS, and ATU positively influence BI, suggesting that Gen Z students are more likely to adopt AI tools when they feel confident using them and perceive them as beneficial. PU and PEOU positively impact ATU, reinforcing the adoption process, while PE and SN do not significantly affect BI. Conclusion: Findings suggest that Vietnamese Gen Z students prioritize functional benefits, such as academic performance and efficiency, over entertainment value. These insights emphasize the need for AI tools that align with students' learning needs, offering valuable implications for educators and developers in Vietnam's evolving educational landscape.
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    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 28
    Subjects:
      – SubjectFull: Artificial Intelligence
        Type: general
      – SubjectFull: Technology Uses in Education
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      – SubjectFull: College Students
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      – SubjectFull: Intention
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      – SubjectFull: Foreign Countries
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      – SubjectFull: Usability
        Type: general
      – SubjectFull: Value Judgment
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      – SubjectFull: Self Efficacy
        Type: general
      – SubjectFull: Psychological Patterns
        Type: general
      – SubjectFull: Vietnam
        Type: general
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      – TitleFull: Exploring Vietnamese Students' Intention to Adopt AI-Powered Study Tools: Integrating TPB and TAM
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            NameFull: Do Anh Tu Ha
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              Type: published
              Y: 2025
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