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Ngabedahkeun Walahar: A Local Wisdom-Based Pedagogical Model for Community Education through Corporate Social Responsibility in Indonesia

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Title: Ngabedahkeun Walahar: A Local Wisdom-Based Pedagogical Model for Community Education through Corporate Social Responsibility in Indonesia
Language: English
Authors: Sandi Ali Rahman (ORCID 0009-0003-3985-410X), Dadang Rahmat Hidayat (ORCID 0000-0002-9717-9486), Dadang Sugiana (ORCID 0000-0003-4332-6433), Asep Suryana (ORCID 0000-0003-1794-7105)
Source: Educational Process: International Journal. Article e2025301 2025 16.
Availability: UNIVERSITEPARK Limited. iTOWER Plaza (No61, 9th floor) Merkez Mh Akar Cd No3, Sisli, Istanbul, Turkey 34382. e-mail: editor@edupij.com; Web site: http://www.edupij.com/
Peer Reviewed: Y
Page Count: 27
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Descriptors: Foreign Countries, Social Responsibility, Community Education, Indigenous Knowledge, Business, Community Relations, Business Communication, Social Values, Community Involvement
Geographic Terms: Indonesia
ISSN: 2147-0901
2564-8020
Abstract: Background/purpose: This study investigates the communication strategy employed by PT Pertamina Patra Niaga in implementing its "Ngabedahkeun Walahar" Corporate Social Responsibility (CSR) program in Karawang, Indonesia. It specifically examines how culturally responsive and participatory communication practices foster community engagement and reinforce corporate accountability. Materials/methods: The research adopts a qualitative case study design grounded in a constructivist framework. Data were collected through semi-structured interviews, document analysis, and field observations. The study applies a multi-theoretical lens, including Legitimacy Theory, Stakeholder Primacy Theory, and Social Capital Theory, to analyze the role of communication in CSR delivery. Results: The findings indicate that incorporating local cultural values, engaging trusted community leaders, and utilizing a blend of communication channels significantly improved public trust, participation, and the long-term viability of the program. The integration of local wisdom and community-based development models fostered inclusive village ecosystems, with social return on investment (SROI) exceeding the initial financial input. Conclusion: The case of Walahar illustrates that CSR initiatives are more effective when supported by adaptive and inclusive communication strategies. Such approaches not only enhance community development outcomes but also contribute positively to the company's social credibility and institutional resilience.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1483565
Database: ERIC
FullText Text:
  Availability: 0
CustomLinks:
  – Url: https://eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=EJ1483565
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  Data: Ngabedahkeun Walahar: A Local Wisdom-Based Pedagogical Model for Community Education through Corporate Social Responsibility in Indonesia
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  Data: <searchLink fieldCode="AR" term="%22Sandi+Ali+Rahman%22">Sandi Ali Rahman</searchLink> (ORCID <externalLink term="https://orcid.org/0009-0003-3985-410X">0009-0003-3985-410X</externalLink>)<br /><searchLink fieldCode="AR" term="%22Dadang+Rahmat+Hidayat%22">Dadang Rahmat Hidayat</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0002-9717-9486">0000-0002-9717-9486</externalLink>)<br /><searchLink fieldCode="AR" term="%22Dadang+Sugiana%22">Dadang Sugiana</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0003-4332-6433">0000-0003-4332-6433</externalLink>)<br /><searchLink fieldCode="AR" term="%22Asep+Suryana%22">Asep Suryana</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0003-1794-7105">0000-0003-1794-7105</externalLink>)
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  Data: <searchLink fieldCode="SO" term="%22Educational+Process%3A+International+Journal%22"><i>Educational Process: International Journal</i></searchLink>. Article e2025301 2025 16.
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  Data: UNIVERSITEPARK Limited. iTOWER Plaza (No61, 9th floor) Merkez Mh Akar Cd No3, Sisli, Istanbul, Turkey 34382. e-mail: editor@edupij.com; Web site: http://www.edupij.com/
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  Data: <searchLink fieldCode="DE" term="%22Foreign+Countries%22">Foreign Countries</searchLink><br /><searchLink fieldCode="DE" term="%22Social+Responsibility%22">Social Responsibility</searchLink><br /><searchLink fieldCode="DE" term="%22Community+Education%22">Community Education</searchLink><br /><searchLink fieldCode="DE" term="%22Indigenous+Knowledge%22">Indigenous Knowledge</searchLink><br /><searchLink fieldCode="DE" term="%22Business%22">Business</searchLink><br /><searchLink fieldCode="DE" term="%22Community+Relations%22">Community Relations</searchLink><br /><searchLink fieldCode="DE" term="%22Business+Communication%22">Business Communication</searchLink><br /><searchLink fieldCode="DE" term="%22Social+Values%22">Social Values</searchLink><br /><searchLink fieldCode="DE" term="%22Community+Involvement%22">Community Involvement</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Indonesia%22">Indonesia</searchLink>
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  Data: 2147-0901<br />2564-8020
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Background/purpose: This study investigates the communication strategy employed by PT Pertamina Patra Niaga in implementing its "Ngabedahkeun Walahar" Corporate Social Responsibility (CSR) program in Karawang, Indonesia. It specifically examines how culturally responsive and participatory communication practices foster community engagement and reinforce corporate accountability. Materials/methods: The research adopts a qualitative case study design grounded in a constructivist framework. Data were collected through semi-structured interviews, document analysis, and field observations. The study applies a multi-theoretical lens, including Legitimacy Theory, Stakeholder Primacy Theory, and Social Capital Theory, to analyze the role of communication in CSR delivery. Results: The findings indicate that incorporating local cultural values, engaging trusted community leaders, and utilizing a blend of communication channels significantly improved public trust, participation, and the long-term viability of the program. The integration of local wisdom and community-based development models fostered inclusive village ecosystems, with social return on investment (SROI) exceeding the initial financial input. Conclusion: The case of Walahar illustrates that CSR initiatives are more effective when supported by adaptive and inclusive communication strategies. Such approaches not only enhance community development outcomes but also contribute positively to the company's social credibility and institutional resilience.
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RecordInfo BibRecord:
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    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 27
    Subjects:
      – SubjectFull: Foreign Countries
        Type: general
      – SubjectFull: Social Responsibility
        Type: general
      – SubjectFull: Community Education
        Type: general
      – SubjectFull: Indigenous Knowledge
        Type: general
      – SubjectFull: Business
        Type: general
      – SubjectFull: Community Relations
        Type: general
      – SubjectFull: Business Communication
        Type: general
      – SubjectFull: Social Values
        Type: general
      – SubjectFull: Community Involvement
        Type: general
      – SubjectFull: Indonesia
        Type: general
    Titles:
      – TitleFull: Ngabedahkeun Walahar: A Local Wisdom-Based Pedagogical Model for Community Education through Corporate Social Responsibility in Indonesia
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            NameFull: Sandi Ali Rahman
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            NameFull: Dadang Rahmat Hidayat
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            NameFull: Dadang Sugiana
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              M: 01
              Type: published
              Y: 2025
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