Emotional Valence and Arousal: The Impact of AI-Generated Image Stimuli on Design Creativity

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Title: Emotional Valence and Arousal: The Impact of AI-Generated Image Stimuli on Design Creativity
Language: English
Authors: Guanhua Hou, Xinlei Wang
Source: International Journal of Technology and Design Education. 2025 35(3):1103-1122.
Availability: Springer. Available from: Springer Nature. One New York Plaza, Suite 4600, New York, NY 10004. Tel: 800-777-4643; Tel: 212-460-1500; Fax: 212-460-1700; e-mail: customerservice@springernature.com; Web site: https://link.springer.com/
Peer Reviewed: Y
Page Count: 20
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Descriptors: Artificial Intelligence, Design, Computer Graphics, Creativity, Emotional Response, Students, Influence of Technology, Technology Uses in Education, Arousal Patterns
DOI: 10.1007/s10798-024-09941-2
ISSN: 0957-7572
1573-1804
Abstract: The AI-generated inspirational images provided a new pathway for design learners to obtain inspiration, but previous research had overlooked the impact of the emotional valence and arousal of AI-generated images on design creativity. This study investigated the effects of emotional valence and arousal of AI-generated images on design creativity through two experiments. Experiment 1 examined the impact of emotional valence (positive, neutral, negative) of AI-generated images on design creativity, while Experiment 2 further analyzed the impact of arousal levels (high, low) of AI-generated images and design problem types (conceptual design problems, knowledge design problems) on design creativity under positive emotional conditions. The results showed that AI-generated images with positive emotional valence facilitated divergent thinking and enhanced the flexibility and originality of creative ideas. In knowledge design problems, AI-generated images with positive emotional valence and high arousal levels enhanced the originality of creative ideas. However, in conceptual design problems, the arousal levels of AI-generated images with positive emotional valence had no significant impact on design creativity. These findings provided insights into how design learners could utilize AI assistance in design.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1485428
Database: ERIC
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  Data: Emotional Valence and Arousal: The Impact of AI-Generated Image Stimuli on Design Creativity
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  Data: <searchLink fieldCode="AR" term="%22Guanhua+Hou%22">Guanhua Hou</searchLink><br /><searchLink fieldCode="AR" term="%22Xinlei+Wang%22">Xinlei Wang</searchLink>
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  Data: The AI-generated inspirational images provided a new pathway for design learners to obtain inspiration, but previous research had overlooked the impact of the emotional valence and arousal of AI-generated images on design creativity. This study investigated the effects of emotional valence and arousal of AI-generated images on design creativity through two experiments. Experiment 1 examined the impact of emotional valence (positive, neutral, negative) of AI-generated images on design creativity, while Experiment 2 further analyzed the impact of arousal levels (high, low) of AI-generated images and design problem types (conceptual design problems, knowledge design problems) on design creativity under positive emotional conditions. The results showed that AI-generated images with positive emotional valence facilitated divergent thinking and enhanced the flexibility and originality of creative ideas. In knowledge design problems, AI-generated images with positive emotional valence and high arousal levels enhanced the originality of creative ideas. However, in conceptual design problems, the arousal levels of AI-generated images with positive emotional valence had no significant impact on design creativity. These findings provided insights into how design learners could utilize AI assistance in design.
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      – SubjectFull: Arousal Patterns
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