ChatGPTest: Opportunities and Cautionary Tales of Utilizing AI for Questionnaire Pretesting

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Bibliographic Details
Title: ChatGPTest: Opportunities and Cautionary Tales of Utilizing AI for Questionnaire Pretesting
Language: English
Authors: Francisco Olivos (ORCID 0000-0001-6395-6593), Minhui Liu
Source: Field Methods. 2025 37(4):277-290.
Availability: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
Peer Reviewed: Y
Page Count: 14
Publication Date: 2025
Document Type: Journal Articles
Reports - Descriptive
Descriptors: Artificial Intelligence, Questionnaires, Test Construction, Pretesting, Feedback (Response), Researchers, Role
DOI: 10.1177/1525822X241280574
ISSN: 1525-822X
1552-3969
Abstract: The rapid advancements in generative artificial intelligence have opened new avenues for enhancing various aspects of research, including the design and evaluation of survey questionnaires. However, the recent pioneering applications have not considered questionnaire pretesting. This article explores the use of GPT models as a useful tool for pretesting survey questionnaires, particularly in the early stages of survey design. Illustrated with two applications, the article suggests incorporating GPT feedback as an additional stage before human pretesting, potentially reducing successive iterations. The article also emphasizes the indispensable role of researchers' judgment in interpreting and implementing AI-generated feedback.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1488081
Database: ERIC
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  Data: ChatGPTest: Opportunities and Cautionary Tales of Utilizing AI for Questionnaire Pretesting
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  Data: <searchLink fieldCode="AR" term="%22Francisco+Olivos%22">Francisco Olivos</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0001-6395-6593">0000-0001-6395-6593</externalLink>)<br /><searchLink fieldCode="AR" term="%22Minhui+Liu%22">Minhui Liu</searchLink>
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  Data: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
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  Data: 14
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  Data: <searchLink fieldCode="DE" term="%22Artificial+Intelligence%22">Artificial Intelligence</searchLink><br /><searchLink fieldCode="DE" term="%22Questionnaires%22">Questionnaires</searchLink><br /><searchLink fieldCode="DE" term="%22Test+Construction%22">Test Construction</searchLink><br /><searchLink fieldCode="DE" term="%22Pretesting%22">Pretesting</searchLink><br /><searchLink fieldCode="DE" term="%22Feedback+%28Response%29%22">Feedback (Response)</searchLink><br /><searchLink fieldCode="DE" term="%22Researchers%22">Researchers</searchLink><br /><searchLink fieldCode="DE" term="%22Role%22">Role</searchLink>
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  Data: The rapid advancements in generative artificial intelligence have opened new avenues for enhancing various aspects of research, including the design and evaluation of survey questionnaires. However, the recent pioneering applications have not considered questionnaire pretesting. This article explores the use of GPT models as a useful tool for pretesting survey questionnaires, particularly in the early stages of survey design. Illustrated with two applications, the article suggests incorporating GPT feedback as an additional stage before human pretesting, potentially reducing successive iterations. The article also emphasizes the indispensable role of researchers' judgment in interpreting and implementing AI-generated feedback.
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