Dissemination of Agricultural Knowledge Using a Collaborative Multidisciplinary Co-Creation Platform: A Case Study

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Title: Dissemination of Agricultural Knowledge Using a Collaborative Multidisciplinary Co-Creation Platform: A Case Study
Language: English
Authors: M. D. Gómez-López (ORCID 0000-0001-8204-2914)
Source: Interactive Learning Environments. 2025 33(3):1988-2001.
Availability: Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Peer Reviewed: Y
Page Count: 14
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Descriptors: Agricultural Education, Agricultural Occupations, Information Dissemination, Social Media, Technology Integration, Technological Advancement, Extension Agents, Information Technology, Partnerships in Education, Models, Knowledge Economy, Cooperation
DOI: 10.1080/10494820.2024.2386656
ISSN: 1049-4820
1744-5191
Abstract: This work defines a framework for agricultural learning based on university-led collaborative co-creation vehicles such as multidisciplinary innovation platforms. This work compares the scope of dissemination and learning strategies of European research projects with the use of an innovation and co-creation training platform boasting an attractive central theme that integrates different online activities, social media, webinars, podcasts, slack channel, online courses and, after COVID-19, face-to-face field days. The materials to be disseminated are created and transmitted by farmers, technicians, researchers, . . . The farmer is linked to a platform of a current topic, which involves coordination from the university, with no commercial aspects and free for users. The platform, after 3 years in operation, has more than 90,000 annual views from 10 countries. Comparing with the best answer in research project dissemination, the platform has 94%, 25% and 50% more users in LinkedIn, Facebook and Instagram, respectively. Users value the usefulness of the webinars and blog. With these results, we want to show agricultural communicators and dissemination agents of research projects, that there are more efficient ways of dissemination, not only social media or conferences focused only on project results.
Abstractor: As Provided
Entry Date: 2026
Accession Number: EJ1496918
Database: ERIC
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  Data: Dissemination of Agricultural Knowledge Using a Collaborative Multidisciplinary Co-Creation Platform: A Case Study
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  Data: Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
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  Data: <searchLink fieldCode="DE" term="%22Agricultural+Education%22">Agricultural Education</searchLink><br /><searchLink fieldCode="DE" term="%22Agricultural+Occupations%22">Agricultural Occupations</searchLink><br /><searchLink fieldCode="DE" term="%22Information+Dissemination%22">Information Dissemination</searchLink><br /><searchLink fieldCode="DE" term="%22Social+Media%22">Social Media</searchLink><br /><searchLink fieldCode="DE" term="%22Technology+Integration%22">Technology Integration</searchLink><br /><searchLink fieldCode="DE" term="%22Technological+Advancement%22">Technological Advancement</searchLink><br /><searchLink fieldCode="DE" term="%22Extension+Agents%22">Extension Agents</searchLink><br /><searchLink fieldCode="DE" term="%22Information+Technology%22">Information Technology</searchLink><br /><searchLink fieldCode="DE" term="%22Partnerships+in+Education%22">Partnerships in Education</searchLink><br /><searchLink fieldCode="DE" term="%22Models%22">Models</searchLink><br /><searchLink fieldCode="DE" term="%22Knowledge+Economy%22">Knowledge Economy</searchLink><br /><searchLink fieldCode="DE" term="%22Cooperation%22">Cooperation</searchLink>
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  Data: This work defines a framework for agricultural learning based on university-led collaborative co-creation vehicles such as multidisciplinary innovation platforms. This work compares the scope of dissemination and learning strategies of European research projects with the use of an innovation and co-creation training platform boasting an attractive central theme that integrates different online activities, social media, webinars, podcasts, slack channel, online courses and, after COVID-19, face-to-face field days. The materials to be disseminated are created and transmitted by farmers, technicians, researchers, . . . The farmer is linked to a platform of a current topic, which involves coordination from the university, with no commercial aspects and free for users. The platform, after 3 years in operation, has more than 90,000 annual views from 10 countries. Comparing with the best answer in research project dissemination, the platform has 94%, 25% and 50% more users in LinkedIn, Facebook and Instagram, respectively. Users value the usefulness of the webinars and blog. With these results, we want to show agricultural communicators and dissemination agents of research projects, that there are more efficient ways of dissemination, not only social media or conferences focused only on project results.
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        Value: 10.1080/10494820.2024.2386656
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      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 14
        StartPage: 1988
    Subjects:
      – SubjectFull: Agricultural Education
        Type: general
      – SubjectFull: Agricultural Occupations
        Type: general
      – SubjectFull: Information Dissemination
        Type: general
      – SubjectFull: Social Media
        Type: general
      – SubjectFull: Technology Integration
        Type: general
      – SubjectFull: Technological Advancement
        Type: general
      – SubjectFull: Extension Agents
        Type: general
      – SubjectFull: Information Technology
        Type: general
      – SubjectFull: Partnerships in Education
        Type: general
      – SubjectFull: Models
        Type: general
      – SubjectFull: Knowledge Economy
        Type: general
      – SubjectFull: Cooperation
        Type: general
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      – TitleFull: Dissemination of Agricultural Knowledge Using a Collaborative Multidisciplinary Co-Creation Platform: A Case Study
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              Y: 2025
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